Marketing planet Earth one project at a time.

Posts tagged “Law & Order

Special Agent

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On Thursday one of the most interesting projects I’ve been part of came to a conclusion. As I mentioned in my last blog post, I have been playing an NCIS special agent in the mock trial program at the Naval Justice School in Newport, Rhode Island. In all honesty, I can’t remember when I had so much fun on a project.  Given a personal event I went through a couple of weeks ago, it was great having this project to stay focused on something else.

The very nature that this was a role play character in “Agent Ashburn” meant that I did a variety of research, from what NCIS actually does, to inspections on Navy ships to certain military procedures and associated lingo. And as the mock trial was about a sexual assault case, I needed to know what was involved in a SAFE kit, trauma, etc. Let me just say this, watching Law & Order: SVU helped!

There were numerous times when the students, whether trial or defense counsel, asked my character questions that generally weren’t in our background information. At some point in time these students will be practicing law in the real military and civilian world. With these mock trial programs counting for a significant part of their grade, I thought believability was important so having an additional knowledge base helped. As an actor it also challenges you to learn something new and to expand your horizons.

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With fellow actors at the Naval Justice School.

Another highlight was working with the other actors. This was most certainly a diverse group of talented people from all walks of life. Imagine fourteen actors who never met put in a room with no WiFi.  While I know people that can’t fathom being disconnected, there was, ready, conversation and cards. From the mutual support of our respective characters to numerous card games, the days passed pretty quickly. At any moment a student would come in to take us out for questioning or testimony or the captain overseeing the program would check in and give us some additional background. I haven’t played cards in years, but one of my new favorite games is bullshit.

As for the personal event? A couple of weeks ago when I was driving to Newport my car hit black ice, went into a guardrail and then did a 180 degree turn back into the guardrail. Yes, in an instant I saw my life pass in front of me. While I thankfully walked away unscathed, my car was totaled. The support I received on my Facebook post was unbelievable. Black ice is terrifying, it doesn’t discriminate between a tank or car.

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My Pontiac Solstice in Justice Is Mind.

The ten year history with my Pontiac Solstice began when I bought the “Starship Voyager” in Los Angeles in 2006. At the time I was working on a national TV show. Suffice to say more than one well known personality has been in the passenger seat. I drove her across the country and she saw me through a variety of life events. But one thing is a guarantee, she is immortalized in Justice Is Mind.

On a closing note with the Naval Justice School, it’s always great to leave on a positive note expanding your network and making new friends. Something tells me I’ll be working with them again sooner rather than later.

As for Star Trek one of the actors discovered that I was in a Star Trek fan film some years ago and found the link on YouTube. For those that follow Star Trek there is that one word that sums up the status of a character.

Dismissed.

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The Star Trek fan film scene when I say “Dismissed!”

 

 


The Alternative Factor

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Part of the figure skating story I’m developing goes back to the 2002 Winter Olympics.

As Jodie Foster told The Hollywood Reporter this past week, “The hardest part is getting the green light, getting the movie going.” From financing, locations, crew and talent, moving a project to green light status is a major undertaking. Reading the dailies coming out of Cannes this week there is a host of industry adjustments. From distributors looking for new ways to grab audiences, to Amazon launching a YouTube like service .to the availability of A list actors when so many are committed to “superhero” movies. Yet again another era of change in an ever changing industry. But at some point you just have to throw caution to the wind and do it.

A few days ago I crossed the 60 page mark in the political thriller I’m writing around the sport of figure skating. My aim is to have a complete first draft by the end of June. I’ve already started to reach out to a couple of key people I’ve worked with over the years on availability later on this summer.

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Justice Is Mind – Fringe meets Law & Order in a Gattaca setting.

For me it comes down to visualizing not just the film but the market in which it’s going to exist in. This is why I always write a business plan as part of the development process. Bottom line, I need to know there’s a market for the story and/or a target demographic.  For Justice Is Mind it was older audiences and a few films that fell into the type of audience I was going after—Fringe meets Law & Order in a Gattaca setting. With SOS United States the story is set in a contemporary world of conflict between nations and shadow governments that can best be compared to Seven Days in May meets Clear and Present Danger.

But with this new story I’m writing, one does not need to be a rocket scientist to see that the sport of figure skating has a base of enthusiasts and participants that can be marketed to. For me it comes down to not just creating “another skating movie” but one that builds off that base with a story that revolves around a decade’s long Cold War mystery that culminates at the world figure skating championships.  What it really comes down is marketing to an alternative audience.

As producer Charles Cohen told The Hollywood Reporter regarding the niche he targets, “It’s a mature audience that’s seeking an alternative to the typical Hollywood production — your big tentpole picture. People who are crying out for Marigold Hotel or Philomena or Brooklyn. Films that harken back to the ’60s and ’70s, which deal with real issues.” I could not agree more. As I learned with Justice Is Mind audiences want an alternative.

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As in Seven Days in May, a shadow government emerges in SOS United States.

Perhaps the biggest news this past week was Amazon’s new Video Direct Service that takes direct aim at YouTube. I’ve been working with Amazon’s CreateSpace and through our distributor for Amazon Prime for several years. Amazon, in my view, is one the best places independent filmmakers have to showcase their work to a wide audience (they also own IMDb). Unlike some of these “curated” platforms that you barely hear about, Amazon’s algorithm approach puts the decision firmly in the hands of the consumer.

But there’s another thing that Amazon also gets right and that’s its approach to theatrical screenings.  They know that a quality theatrical screening makes all the difference to just another VOD release. Having had a theatrical release for Justice Is Mind it also helps enormously with press and building an audience. While I’ve been a proponent of VOD for years, the film industry is steeped in the tradition of the theatrical release and rightly so. As a filmmaker, there is nothing more exhilarating than seeing your movie on the marquee and having it come to life in a theater.

Silver Screen

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Watching Justice Is Mind come to life at a test screening at a theater in Maine.