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Posts tagged “Maine

Main Mission

Justice Is Mind will screen at Cinemagic on December 4 in Merrimack, NH.

Justice Is Mind will screen at Cinemagic on December 4 in Merrimack, NH.

Ask anyone that’s even remotely involved in this industry and they are on a mission. Whether you are a producer looking to get your next film made, an actor who really wants that part or a cinematographer who really wants to shoot that film, the mission never ends and the dream never dies.

On these missions we meet all kinds of people. As I’m known for my honesty, I’ll be honest here. We all have people we want to work with and those that we want to avoid, it simply comes down to what’s a good fit and what isn’t.  As much as I like to say YES sometimes you just have to say NO. It is what it is.

(L-r) Lee Simonds, Vernon Aldershoff, Mark Lund, MIchele Mortensen and Jessica Killam at the West Coast Premiere.

(L-r) Lee Simonds, Vernon Aldershoff, Mark Lund, MIchele Mortensen and Jessica Killam at the West Coast Premiere.

One mission I’ve been seeing as of late in the trades is the call for filmmakers to release data. At the center of this “drama” is whether filmmakers should release VOD revenue to the public. Unlike box office, VOD revenue is a whole other animal. For me, while I consider myself pretty open, there are some things I’m just not going to share.  Some data just needs to be confidential between business partners and those that need to know. By example, I’m not going to tell a distributor who I’m not working with what my box office receipts are. Incredibly, I was asked that this week. I was asked by another filmmaker to release my media lists.  Simply, it’s called doing your homework and being thorough.  And what works for my projects might not work for yours.  Also, I don’t want to be in a position where someone says “But Mark said if I do it this way it will work.” I promise you if you ask 10 filmmakers what they got right and what was a misfire every response will be different.

Justice Is Mind will screen at Railroad Square Cinema on December 7 in Waterville, ME.

Justice Is Mind will screen at Railroad Square Cinema on December 7 in Waterville, ME.

My mission, as it’s shared by the “Justice Is Mind family” is to screen Justice in as many theatres as possible.  What I can say is that every venue is different in terms of demographics, management, theatrical experience, etc. etc. What works for one venue might not work for another.  Those of us involved in the theatrical release of Justice don’t take these opportunities for granted, we treat them like they are the only one and simply market the hell out of them. What the studios do on a national basis with their advertising and marketing campaigns we do with good old fashioned word of mouth through social media, electronic press release distribution, etc. They say Rome wasn’t built in a day and neither is a film distribution plan. Trust me, cookie cutter plans you see being advertised and marketed can only be used for “observation” of the process. I like to think I’ve learned what to do and what not to do, but believe me in this business you are always in the classroom. Just keep your eyes and ears open and before you open your wallet you just have to think “Can this be accomplished any other way?” Cash is king in this business and you can easily go through it.

Our Vermont premiere received some great media coverage.

Our Vermont premiere received some great media coverage.

So while we plan the next four screenings of Justice Is Mind, including our upcoming New Hampshire state premiere on December 4 and return to Maine on December 7, I am also pleased to report that I have just completed my first draft of a political thriller I’ve been writing for the last several months.

This is where it all starts. At the screenplay. If you don’t have a solid story in writing, what can you expect when you shoot it? Incredibly, I was at an industry conference some months ago when some director said that the script gets in his way (to an audience!). Seriously. I like to know that when I’m shooting the story has been properly vetted so when we have crew, actors, locations and the thousands of other details in place to film, we are all on the same track.  And who wants to deal with a continuity issue when you’re in post?

Next draft.

In my next screenplay, the Queen Elisabeth aircraft carrier is part of the story.

In my next screenplay, the Queen Elisabeth aircraft carrier is part of the story.


On Tour

strand 008As I drove to the Strand Theatre in Clinton on Monday, I was wondering just how many people would show. At our premiere in Albany at the Palace a few weeks earlier the audience was largely “friends and family” so there was an immediate comfort level. And that was a good thing to launch Justice Is Mind.

I arrived in Clinton at 5 PM and drove past the Strand. And there it was on the marquee all by itself Justice Is Mind. Yes, I saw it running on the marquee in Albany, but we were part of a festival there. Here, it was only for us, only for Justice. A film I first started alone at my desk that has now swelled to over two hundred was playing at a theatre. And earlier that day when our IMDB listing reflected the showing, it somehow felt like we arrived.

Walking through the lobby I saw our poster included with other film memorabilia and first run feature films. For me, I have dreamed of this since childhood – a film of mine was playing in a theatre. After I met with owners Rob and Bill and gave them the DVD, I met with our photographer and started going over the evening. Yes, ever the producer and director!

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(l-r) Shannon McNamara, Mary Wexler, Kim Merriam, Mark Lund, Vernon Aldershoff and Michele Mortensen at the Massachusetts premiere.

And then the audiences started to arrive. A nice amount of familiar faces including several key actors with the film. A special thank you to actors Vernon Aldershoff, Mary Wexler, Michele Mortensen, Kim Merriam, Shannon McNamara and Bob Leveillee. Not only where there friends, family and location partners that turned out, but regular theatre goers who wanted to see what Justice Is Mind was all about. In total, we had 150 attend the Massachusetts premiere and I couldn’t have been more pleased. The verdict? Generally all positive comments and audiences seemed to genuinely enjoy the film. In my view, the postings on social media pages spoke for themselves.

Not one to rest (much), I was up in Ogunquit, ME on Wednesday promoting our next screening on September 28 at the Leavitt Theatre. Walking to just over 30 hotels and businesses with a film poster and press release in my hand, I presented Justice to as many people as I could. Yes, it was boots on the ground (OK, Nike) as I told complete strangers about a film of mine that was having its Maine premiere in their town. They were all welcoming and I had some great conversations with so many. While social media is great to pitch the masses, there is nothing like a face to face presentation.

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Bob Leveille, who plays Mr. Oxford in Justice and owns Pizza Post a location we used, with Mark Lund.

After walking my legs off (like Mildred Pierce did in the movie of the same name), I met up with a filmmaker friend of mine for coffee. Shortly after, we went to the Leavitt to test run Justice. My friend made the introduction and got us the deal. What I thought was going to just be a 10 minute test turned into an hour. Both of them enjoyed what they saw on the big screen. If it wasn’t for dinner plans they both had, I think we would have had a complete test run of Justice!

Justice Is Mind - The Leavitt Theatre - Ogunquit, ME - September 28, 2013.

Justice Is Mind – The Leavitt Theatre – Ogunquit, ME – September 28, 2013.

Yes, this week was a good one. But for all the good, you sometimes have to deal with the not so good. I’m not one that deals with negative people very well, in fact I avoid it whenever possible. There are great challenges in any business, particularly in this industry. As I start to work on my Independent Filmmaking: Script to Screen presentation next weekend for Talent Tools “Back to School for Actors” program one thing I will encourage for all attendees is to never give up, hold your head up high and rise above those that don’t share your vision and passion. At the end of the day I have a film to either write, make or promote and if you’re in my way I promise you I will just run you over.

Next stop – Ogunquit!

Some Justice on display in Ogunquit, ME

Some Justice on display in Ogunquit, ME…with permission!