Yesterday Justice Is Mind had its world online premiere on VHX! You can view our listing at this link. If you select the Deluxe Package be sure to enter promo code: JUSTICEPREORDER for a $2 discount with your final price being only $7. With over 3.5 hours of programming that includes the feature film, original short film, clip from the feature along with a compilation video of our screenings across the United States, I personally think it’s a great value. Your purchase also supports the independent filmmaker!
With traffic to the site increasing throughout the day and orders coming in from Boston to Buenos Aries, I’m pretty pleased with our initial results. Through VHX alone, Justice Is Mind is available in over 200 countries. But the marketing doesn’t stop because we are on one platform. Nor does the drive to push Justice Is Mind to market. There’s no magic switch when you go live on one site or several VOD platforms (additional platforms will be online soon). Sure, there’s the discovery process, but there’s also the direct push to those platforms. For a $20 investment on Facebook, our promoted post reached over 8,000 people. But like this blog, Facebook is just one part of the marketing mix. It has to be, there are simply too many films vying for attention. My overall goal is to make Justice Is Mind discoverable and then deliverable on whatever platform you want to watch it on.
As we still own the rights, Justice Is Mind continues its theatrical run. In addition to our upcoming international premiere on Cunard Line’s Queen Elizabeth on October 29, I have been invited to meet with a theatre tomorrow for a possible screening opportunity in September. How did they hear about us? Word of mouth and the press we have secured in connection with our past screenings. Taking social media out of the equation entirely, positive word of mouth and press, in my view, are still two of the most powerful ways to get a film noticed. Our screenings have been successful because of these two initiatives.
This weekend will be an interesting one for me as I will be visiting my cousins at the Cape where I filmed First World back in 2006. It was eight years ago when I stood on Corporation Beach in Dennis, MA making my first film with Adam Starr. In some ways it seems like ages ago, in another it seems like yesterday. Who would have thought I would return all those years later with a completed feature film that will probably screen at a nearby town. Yes, it’s all about perseverance and patience.