Marketing planet Earth one project at a time.

Posts tagged “mind reading

Rocket Science

arc2

A scene from the short film version of First World. An Arctran landing  anti-gravity propulsion

Last week I mentioned how producing a film is not rocket science, but writing about rocket science is a different story.

With Justice Is Mind I did an exhaustive amount of research on two fronts. The first was mind-reading technology with the second being the law as it applies to investigations and the courtroom. But at some point you reach a certain knowledge bank when you can start writing.

Once a project of mine is given the green light I bring it to experts to insure its veracity. Of course there’s creative licensing, but at the end of the day a rocket launches vertically not horizontally!

Justice Is Mind - The FVMRI process begins

A combination of science and science fiction in Justice Is Mind.

One of the things I enjoy the most about screenwriting is learning something new. Am I an expert on mind-reading, the legal profession and rocket science? Good heavens no. But I can certainly talk about it in the context in which it’s presented. That’s what filmmakers do. We present. We create a fictional world against fact. Sure, some stories are pure science fiction with no regard to science, but I like to root my stories in plausibility.

While I was inspired to write Justice Is Mind from a 60 Minutes story, did I ever actually think the science fiction I postulated in my story could become near science fact? As a storyteller I’m doing just that, telling a story. My feeling has always been that as long as the story is interesting, it will hold an audience.

We’ve all been reading the difficulty that films are having at the box office. There are countless discussions on why this is happening. I have my own theories, but what I truly believe it comes down to is having an interesting story that is well marketed.

Mark Lund and Paul Lussier at the NH Premiere

With Paul Lussier (l) at a near sold out screening of Justice Is Mind in New Hampshire.

When I was marketing Justice Is Mind the actors were brilliantly talented and on par with any A list actors you would see on the silver screen, but they were not A list from a public relations point of view. I couldn’t market the film with Starring So and So, but I could market the concept. The end result was audiences bought a ticket and came to our screenings. Some were nearly sold out while others saw an OK attendance. What it proved to all of us was that audiences will turn out for an interesting story.

Revisiting the First World story has also been interesting. In addition to my “rocket science” research, I had almost forgotten the mountain of work I have done on this project, from writing the original script, producing a short film version, writing a sequel and publishing a novella. It’s safe to say I have some well thought out characters to work with!

Anti-Gravity

624229main_1969-07-16-5_full

First World centers around the Apollo space program.

Advertisements

In Review

us-supreme-court-building-viii-clarence-holmes

In Mind We Trust – the Supreme Court who will soon hear arguments for a landmark mind reading case

Last week I had the opportunity to submit In Mind We Trust as a pilot for a TV or Web series. As some of you know, In Mind We Trust is the sequel to Justice Is Mind. When I wrote the sequel a couple of years ago, I think the idea for a series was always in the back of my mind.

The question I had before I submitted was that the pilot might not make sense unless someone watches Justice Is Mind. The response back was pretty straight forward. “…to have a lot of unanswered questions at the end of a pilot script — it opens up the world any mysteries for the series.” Well if there’s questions they want, they’ll get it with this story!

cia6

In Mind We Trust – What is Project Gateway?

It’s stories this industry wants and needs. Sure we read how the major studios are just focused on tentpoles (I loved Wonder Woman by the way), but the terrestrial networks and OTT services just continue to expand and need programming to fill their schedules. With Apple, Facebook, Vice and others actively moving to original series orders, the quest for stories continues.

The one piece of advice I was given when living in Los Angeles was to always have more than one project ready to present. I didn’t fully grasp it at the time, but it makes total sense. Some may love sci-fi but have no interest in political thrillers. Others may not want something sports related, but are looking for a drama. Well, the latter fit the bill with In Mind We Trust.

1384382420151-cached

In Mind We Trust – questions from Justice Is Mind are answered about lost artwork from WWII

Personally, if I had my druthers, who wouldn’t want to see their concept set up at a Netflix or Amazon. When I see the production values of The Crown and The Man in the High Castle (two of my favorite shows), it’s just amazing where the industry has gone over the last several years.  But like anything in this business, it’s about time and in the case of a series—staffing.

Unlike a movie that can be staffed pretty quickly, a series requires an unprecedented amount of personnel. Just take a look at the end credits of a show or their listings on IMDB. These aren’t just one off projects like a movie, these are, if the show succeeds, long-term commitments. But before any of this is even remotely considered, it comes down to the story itself.

When I think of the number of mind-reading, privacy and intelligence agency articles being published on a regular basis, I certainly think In Mind We Trust has as good a chance as any of getting a review. Thankfully, the concept has already gone through some market testing with Justice Is Mind. From a theatrical release to media coverage and VOD, anyone looking at this project can already see it’s more than just words on a page.

Concepts.

In Mind We Trust-Poster Concept