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Posts tagged “mindreading

First Milestone

The Gliese star system in First Signal

I remember like it was yesterday when First Signal was on the festival circuit and I was reviewing and having conversations with distributors. The duplicity of so many with their endless fees and one-sided life-binding contracts combined with promises that frankly I knew where going to go nowhere, wasn’t exactly a recipe for lifting spirts. But it was the discussions I had with Indie Rights that presented the first honest and straightforward approach to film distribution that was truly a breath of fresh air. I knew going into it, that we were weren’t just handing First Signal over to them and that was the end of it. It was a partnership – they distributed while I marketed.

As Indie Rights continues to find outlets to distribute First Signal, I continue the marketing process. Although it has been a year since First Signal was released, the film is consistently performing on established outlets like Tubi and Amazon while finding new audiences on YouTube. With over 800,000 views in the last four months, YouTube is a platform that delivers solid advertising revenue to its filmmakers while delivering a global audience.

First Signal is the number one sci-fi movie on this YouTube channel

But the one thing I can definitively state today is that First Signal is technically in the black. While I didn’t “bet the ranch” from a budget POV, my investment was a solid one that I was hoping to eventually recoup. This milestone has given me confidence that one can be “in business” as an independent filmmaker. When I say independent filmmaker, I’m not talking about those that are connected to studios, mini-majors, millionaire investors or the like, I’m talking about those that look at their personal savings and investment accounts and say to themselves, “OK, I believe in this project. I’ll take the risk.” Fortunately, in the case of First Signal, the risk paid off.  

As for the next risk, a filmmaker friend and I visited Battleship Cove last weekend. With the USS Massachusetts appearing prominently in one of the opening scenes of SOS United States, I’m starting to visualize the production coming together. But like First Signal, and Justice Is Mind, it will come down to finding a variety of key locations to make this political thriller come to life.

On reflection of this revenue milestone, it took over a decade to bring the First World Universe to life with First Signal. While there was the short film version of First World to introduce this new concept in 2007, it was the production of a feature film in First Signal that has truly started the franchise. With the positive feedback First Signal is receiving on YouTube as an audience indicator, developing this new sci-fi franchise for production has taken on a renewed purpose.

Next Launch

In SOS United States the Prime Minister arrives on Commonwealth One – The Concorde

Memory Avenue

IMAG1684I was walking down Park Avenue in New York City last Thursday on a way to a meeting and soon found myself strolling down memory lane. 3 Park Avenue started to loom higher and higher as I walked toward 20th street. It’s not the tallest building in the city by any measure, but the memory it holds for me was my first job in the big apple. The year was 1983 and it was a mailing list company. Of course it’s 2017 so I stopped to take a picture of the building and posted it to social media.

Time has flown since those early days. Did that first job help in my quest to become a magazine publisher years later? Did it lay some sort of foundation to my TV work? Then films? That of course is hard to tell, but I do believe every experience leads to another that builds to another. Some jobs we love and some we detest. At best we learn from the experience and move on. This first job was fine. It did teach me how mailing lists were sourced and sold.

The meeting I had was part of a larger goal of mine. Let’s just say that since I reactivated my SAG-AFTRA membership I’ve been looking into things.  But like so many I see on social media these days, I don’t broadcast every detail of my business activities until either a deal is done or it makes sense to do so. Seriously, why take the chance that a premature post could jeopardize a future opportunity (and don’t even get me started about those that take to social media complaining they didn’t get a part!)? Look none of us are perfect when it comes to social media. In the old days we would call our best friend and just rant on the phone, now it’s a quick post so the world can see…the world!

But while I was reflective of the past, I don’t live in it.  In those early days it was a literal production to get the word out on something. You had to hope that a radio station, newspaper or TV network picked up what you were pitching. Now you can broadcast live on social media. Indeed, it has democratized the world of promotion and is a godsend to the entertainment industry.

IMAG1685

With Lois Elfman at Dos Caminos in New York City.

Would I have been able to reach around the world with First World, Evidence, Justice Is Mind or Serpentine: The Short Program with the budget I had? Never. But like the days before social/electronic media, you still need a message. You just can’t post “watch me” you need to give someone a reason to in the first place. In my early days of publishing, my press releases would be faxed, now they are electronic. But they are press releases with the same general substance of title, summary and body.  The adage some things don’t change is true. And there’s nothing wrong with that.

As for things not changing, a trip to New York wouldn’t be complete without meeting Lois Elfman, my former business partner, for dinner. It was over dinner twenty years ago when I mentioned to Lois my intention to start a figure skating magazine. Now decades later it’s other projects. My thanks to her again for the great article about Serpentine she wrote for the Ice Network and securing the film’s distribution on their VOD platform.

Next post.

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