Marketing planet Earth one project at a time.

Posts tagged “mindreading

Memory Avenue

IMAG1684I was walking down Park Avenue in New York City last Thursday on a way to a meeting and soon found myself strolling down memory lane. 3 Park Avenue started to loom higher and higher as I walked toward 20th street. It’s not the tallest building in the city by any measure, but the memory it holds for me was my first job in the big apple. The year was 1983 and it was a mailing list company. Of course it’s 2017 so I stopped to take a picture of the building and posted it to social media.

Time has flown since those early days. Did that first job help in my quest to become a magazine publisher years later? Did it lay some sort of foundation to my TV work? Then films? That of course is hard to tell, but I do believe every experience leads to another that builds to another. Some jobs we love and some we detest. At best we learn from the experience and move on. This first job was fine. It did teach me how mailing lists were sourced and sold.

The meeting I had was part of a larger goal of mine. Let’s just say that since I reactivated my SAG-AFTRA membership I’ve been looking into things.  But like so many I see on social media these days, I don’t broadcast every detail of my business activities until either a deal is done or it makes sense to do so. Seriously, why take the chance that a premature post could jeopardize a future opportunity (and don’t even get me started about those that take to social media complaining they didn’t get a part!)? Look none of us are perfect when it comes to social media. In the old days we would call our best friend and just rant on the phone, now it’s a quick post so the world can see…the world!

But while I was reflective of the past, I don’t live in it.  In those early days it was a literal production to get the word out on something. You had to hope that a radio station, newspaper or TV network picked up what you were pitching. Now you can broadcast live on social media. Indeed, it has democratized the world of promotion and is a godsend to the entertainment industry.

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With Lois Elfman at Dos Caminos in New York City.

Would I have been able to reach around the world with First World, Evidence, Justice Is Mind or Serpentine: The Short Program with the budget I had? Never. But like the days before social/electronic media, you still need a message. You just can’t post “watch me” you need to give someone a reason to in the first place. In my early days of publishing, my press releases would be faxed, now they are electronic. But they are press releases with the same general substance of title, summary and body.  The adage some things don’t change is true. And there’s nothing wrong with that.

As for things not changing, a trip to New York wouldn’t be complete without meeting Lois Elfman, my former business partner, for dinner. It was over dinner twenty years ago when I mentioned to Lois my intention to start a figure skating magazine. Now decades later it’s other projects. My thanks to her again for the great article about Serpentine she wrote for the Ice Network and securing the film’s distribution on their VOD platform.

Next post.

FilmPosters


Set Course

Fail Safe

As in Fail Safe (1964), the majority of SOS United States takes place in bunkers.

Being in the entertainment industry is about navigation. It’s knowing when to set course for a destination, entering course corrections and when you need to retreat—sometimes at high speed (“General quarters! All hands man your battle stations!”). Those that know me, know that I’m a person of lists. For me it’s my navigation chart. Some things I act on daily, others are listed for future missions.

One mission that was accomplished this past week was securing the registration of U.S. Copyright for a foreign filmmaker. While this director knew they needed a copyright, particularly a U.S. one, they needed someone who had some experience, particularly in film. My last post talked about establishing networks and this is exactly where this new business relationship came from—a longtime colleague.

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As in Seven Days In May (1964), a shadow government is revealed in SOS United States.

It’s one thing to charge a fee for a specific service. We do that in our everyday lives, from oil changes to dining out. But it’s something else when someone tries to charge for “access” “introductions” or worse “promises”.  Let me turn a phrase from President Nixon, “Let me making this perfectly clear there are no promises in the entertainment industry.” Sadly, this a trend that continues to expand unchecked.  From casting directors hosting “acting workshops” to producers offering a menu of services. Let me be clear again, these are only avenues for revenue on their end not work on your end.

This past week I encountered another producer selling services. When I made the initial pitch I appreciated the quick response. I soon found out why. While I was referred to the person that heads up their “production department” the conversion we had a couple of days later was such a waste of time. Had to love when he said they weren’t taking on any new projects and then referred me to a laundry list of their services to gain access to their contacts. Funny, I thought you weren’t taking on new projects? If that wasn’t insulting enough this “producer” had ZERO enthusiasm and wasn’t engaged at all (he also mentioned they had overhead to cover). If you’re trying to sell something at least try to be enthusiastic. Reminded me of a well-known theater chain based in Texas who wouldn’t screen Justice Is Mind because we didn’t have a DCP at the time but then had the balls to have their rental office try to get me to four wall one of their theatres (we don’t four wall). I have been called lots of things, but stupid isn’t one of them.  Short of it a network is built on relationships not purchased contacts.

Wednesday  Jan. 13  2016   UK Gadget NewsAs for networks, there is a trend in social media that is picking up great steam.  More and more paper.li users are sharing posts relative to SOS United States and Justice Is Mind. Just this past week, both films were picked up by these “papers”.  What I love about paper.li is the users curate interesting coverage in a great presentation. Check out these papers here and here.

The one thing this industry is all about is presentation and there are a few things on my list that are getting closer and closer for execution. There is one element that continues to present a project as serious because it means that the filmmakers are committed beyond the written word…

concept trailer.

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When the crisis hits in SOS United States, the President, Prime Minister of the UK and their military advisers soon find themselves in a bunker (still from Fail Safe 1964).