Marketing planet Earth one project at a time.

Posts tagged “movie

Assembly Building

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A discovery in First Signal. What does it mean?

No the title of this week’s post doesn’t refer to a meeting hall, but the Vehicle Assembly Building (VAB) at NASA’s Kennedy Space Center. This famed building assembled the Saturn V and Space Shuttle vehicles and will be home to the Space Launch System in the future.  Assembly building could also refer to the process of creating a film.

This past week I have been quietly talking to certain actors and crew about First Signal. While I mentioned last week the plan to produce this film in August, I’m purposely being quiet on who exactly is involved until after the fact. Yes, a few actors have already been cast and I started to reach out to crew.  Of course it’s exciting to bring a project to light, but there is a method to this “secrecy”.

Those that follow me have probably noticed that I haven’t published one line of dialogue, mentioned a proposed location or stated who is already with the project. For First Signal this is all about building a comprehensive branding and marketing campaign around this “First World” universe. Much like the careful thought and preparation that goes into the assembly of a space vehicle, the same holds true for a film (but not nearly as complicated!).

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The Global Positioning Systems Directorate is part of the First Signal story.

With the number of films being created due to the democratization of the process of filmmaking, I believe it is imperative to have some sort of solid public relations and marketing campaign tied to your project. I did this with the magazines I published and have carried this discipline to my film projects. I say discipline because that’s what you need when making a movie. Yes, it’s all very exciting when you are on set and actually making a dream come to life, but the years, months, weeks and days leading up that moment is one of careful planning and execution. In particular, the genre of science fiction takes a certain amount of world building to make it original.

Of course what this also comes down to is making a project interesting for a consumer audience. This article in The Hollywood Reporter addressed the gamble films take with a box office release versus selling to Netflix. I firmly believe it was the limited theatrical release we had for Justice Is Mind that led to the majority of press reports and consumer awareness.

Honestly, unless a film has some sort of momentum owing to cast or concept, how do you differentiate one movie from another in the sea of video on demand? Do you hope it’s discovered on VOD or do you give it a consumer marketing push first with a theatrical release?  I’ll always believe the latter makes the most sense.

Components.

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The Vehicle Assembly Building with a Saturn V rocket.

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Next Chapter

Naval Justice School Group Photo

With fellow actors on our last day.

The weather in Newport last week could not have been nicer. On the drive home Friday, I was reflecting how fast time flies and the weather we had last December and March. Let’s just say it wasn’t very cooperative from black ice to blizzards! But this round could not have gone smoother. From the trials at the Naval Justice School where fourteen of us participated as role players in their mock trial program to evening festivities and touring, it was a great time all the way around.

As I discussed with one of the newer actors to the program, this is probably one of the most unique acting gigs they will do. It’s one thing role playing a character, it’s another interfacing with over sixty students, instructors and leadership at the school. It’s that depth of involvement that has many of us returning for every class.

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Out and about with Evan and Patience in Newport.

But with another class over, it’s time to return focus on to other projects. That new idea I mentioned in my last blog post means I will be firing up Final Draft this week. While I won’t go into the premise just yet, it will largely be a one location drama. The genre—science fiction.

As a writer my ideas come from a particular moment or experience. With Justice Is Mind it came from writing the sequel to First World. For this story, I had a basic idea for it last year and wrote down some thoughts placed in a folder called, brace yourself, ideas. But it was over the last four weeks at the Naval Justice School when I started to think about it again and talked to one of the actresses who I already have in mind for a part. Perhaps it was also the fact that fourteen of us are either in a classroom or a courtroom that the idea started to blossom.

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With Monty and Bruce. We all played NCIS Special Agents.

Like I told this actress, I generally can’t start writing a story until I have an ending in mind. I need to know where the journey will eventually end. Now, that may change at some point, but it’s something to work towards.

As for the genre, the numbers I’ve been gathering over the last several years just reaffirm the market interest in science fiction.  Ten years after its release First World is still generating revenue. The psychological sci-fi of Justice Is Mind, combined with a dramatic story arc through a courtroom, is what brought audiences to theaters and now online.

But for this weekend it’s time to decompress from the last four weeks. However, I will leave you with one word that will be mentioned in this new story…

…Lagrange.

Dinner

Celebration dinner at Midtown Oyster in Newport. It’s now a tradition.