Marketing planet Earth one project at a time.

Posts tagged “NASA

Assembly Building

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A discovery in First Signal. What does it mean?

No the title of this week’s post doesn’t refer to a meeting hall, but the Vehicle Assembly Building (VAB) at NASA’s Kennedy Space Center. This famed building assembled the Saturn V and Space Shuttle vehicles and will be home to the Space Launch System in the future.  Assembly building could also refer to the process of creating a film.

This past week I have been quietly talking to certain actors and crew about First Signal. While I mentioned last week the plan to produce this film in August, I’m purposely being quiet on who exactly is involved until after the fact. Yes, a few actors have already been cast and I started to reach out to crew.  Of course it’s exciting to bring a project to light, but there is a method to this “secrecy”.

Those that follow me have probably noticed that I haven’t published one line of dialogue, mentioned a proposed location or stated who is already with the project. For First Signal this is all about building a comprehensive branding and marketing campaign around this “First World” universe. Much like the careful thought and preparation that goes into the assembly of a space vehicle, the same holds true for a film (but not nearly as complicated!).

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The Global Positioning Systems Directorate is part of the First Signal story.

With the number of films being created due to the democratization of the process of filmmaking, I believe it is imperative to have some sort of solid public relations and marketing campaign tied to your project. I did this with the magazines I published and have carried this discipline to my film projects. I say discipline because that’s what you need when making a movie. Yes, it’s all very exciting when you are on set and actually making a dream come to life, but the years, months, weeks and days leading up that moment is one of careful planning and execution. In particular, the genre of science fiction takes a certain amount of world building to make it original.

Of course what this also comes down to is making a project interesting for a consumer audience. This article in The Hollywood Reporter addressed the gamble films take with a box office release versus selling to Netflix. I firmly believe it was the limited theatrical release we had for Justice Is Mind that led to the majority of press reports and consumer awareness.

Honestly, unless a film has some sort of momentum owing to cast or concept, how do you differentiate one movie from another in the sea of video on demand? Do you hope it’s discovered on VOD or do you give it a consumer marketing push first with a theatrical release?  I’ll always believe the latter makes the most sense.

Components.

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The Vehicle Assembly Building with a Saturn V rocket.

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The Launch

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SpaceX’s Falcon Heavy lifts off from pad 39A at the John F. Kennedy Space Center.

I programmed SpaceX’s launch date into my calendar. The upcoming launch of the Falcon Heavy was an event I wasn’t going to miss! But as can often happen with a launch, the time (and even date) can change at a moment’s notice. When the launch time did change, I went to the gym. As the time ticked down, most of the news oriented stations started to report on what was either going to be an historic success or a catastrophic failure.

I soon found myself paying attention to who was watching and who wasn’t. Yes, there were a good number of people watching (particularly in my age group). But then there were those that just didn’t seem to care. Judge Judy and Dr. Phil are fine enough shows, but you only get one chance at seeing history in the making and remembering where you were at the time. While I remember seeing the later Apollo missions on TV, at four years old I was a bit too young to remember Apollo 11.  To this day I still remember those grainy black and white images. But today’s broadcast was being carried in vivid HD.

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Moonbase Alpha in Space: 1999

Watching the Falcon Heavy liftoff from the same pad as Apollo 11 was epic. It reminded me of what’s possible when we join together to create greatness. It’s this type of science, cooperation, ingenuity and forward thinking that makes this country great not myopic politicians. Although the political winds of the Cold War set the space program on the course it achieved in the 1950s and 60s, it’s private enterprise that will take us on the next step of this final frontier.

There’s no question that my following of the space program led to my interest in science fiction. While the 60s had Star Trek (again, a bit before my time), my introduction to science fiction was in the 70s with such programs as UFO and Space: 1999. Each of those programs had a base on the Moon along with a fleet of ships.

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The thought identification process in Justice Is Mind.

Launching oneself into the world of screenwriting also carries its own set of risks (but not nearly as much as an actual rocket launch!), the primary one being the risk of getting a story wrong. Writing an original story is not an easy process. It takes time and research. When I set out to write a story, I usually do some baseline research so when I start to write I don’t need to stop until I reach that next point of needed additional research.  When I wrote Justice Is Mind the first phase of research was around thought identification with the second phase being the legal process around a court proceeding. For First Signal, the majority of the research revolved around satellite communications and the Deep Space Network.

As the submission process continues for First Signal, I’ll also be having a meeting this week with a filmmaker. I recently saw some of his work and he had that number one thing that’s so important when working with a crew – inspiration.  From my own projects to others, I’ve been on a variety of sets over the last year. And while inspiration is expected from actors, it’s just as important with members of a crew. You can easily see who’s on point and who needs a sharpening.

Next meeting.

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The Earth as seen from Lunaria in First World.