Marketing planet Earth one project at a time.

Posts tagged “neuroscience

Real World

From the In Mind We Trust concept trailer.

“Portrait of a Young Man” from Justice Is Mind as seen in the concept trailer for In Mind We Trust. The painting has been missing since World War II.

When I wrote Justice Is Mind in 2010 I had no idea that the science of mind reading and its related legal and ethical implications would present itself in the real world the way it did (Pamela Glasner’s article in The Huffington Post pretty much sums it up).  There’s no question this public awareness helps when I market the film.

In the sequel, In Mind We Trust, part of the storyline picks up from the end of Justice Is Mind – lost artwork from WWII. In the story it’s revealed that Wilhelm Miller worked in transportation whose responsibility was to ship stolen artwork via train, artwork that disappeared at the end of the war and begins to resurface through the Miller family.

China's Long March-2F rocket carrying the Shenzhou-9 spacecraft.

China’s Long March-2F rocket carrying the Shenzhou-9 spacecraft.

It is oddly ironic that over the last few weeks there has been substantive media attention to an alleged underground NAZI gold train that disappeared at the end of the war.  Apparently, a death bed confession revealed its whereabouts.  There’s no question that there are countless unresolved mysteries from that time period. And the stealing of artwork, gold and other treasures during the war is another horrid atrocity that the world continues to face and rightly so.  Now that Poland’s military is involved in the search, we should have a resolution one way or the other sooner rather than later.

But then we move forward in time to First World and SOS United States. When I wrote First World back in 2006 sure China had ambitious plans with their space program. But I had no idea it would move along at the pace it has. There’s no question, that unless something substantive happens to China’s economy, that country will land a man on the Moon. Much like the space race when the Soviet Union successfully put Sputnik in orbit, it was a wake-up call to the United States. And wake-up our country did by landing a man on the Moon in 1969. Curious how Russia announced this past week they are going to the Moon. Something tells me that China and Russia will soon be cooperating.

In SOS United States the HMS Queen Elizabeth aircraft carrier is targeted by a foreign power.

In SOS United States the HMS Queen Elizabeth aircraft carrier is targeted by a foreign power.

This of course brings us to SOS United States. Although China is moving along at a rapid clip, they are disadvantaged in certain areas of military might, particularly in aircraft carrier development, thus the conflict in my political thriller around the HMS Queen Elizabeth aircraft carrier and her ordnance.

But it is the continued cyber-attacks by groups in China directed against United States interests that really is the crux of the world we live in and a major plot element in SOS United States. And let us not forget how Chinese warships entered United States waters off Alaska this week.

In my view, every film whether the subject is good, bad or indifferent needs some sort of hook. Something that will pull the audience in from the real world while they escape into the narrative world of a movie.

New World.

Cyber attacks inside the United States that have been directed from China.

Cyber attacks inside the United States that have been directed from China.


First Story

This artist's rendering made available by NASA on Thursday, July 23, 2015 shows a comparison between the Earth, left, and the planet Kepler-452b.

This artist’s rendering made available by NASA on Thursday, July 23, 2015 shows a comparison between the Earth, left, and the planet Kepler-452b.

This past week was another exciting one for both space history and the space program.  From the 46th anniversary of the Apollo 11 landing on the Moon on July 20, 1969, to new images from New Horizon’s flyby of Pluto and the discovery of ‘Earth’s cousin’ Kepler 452b , NASA continues to excite and motivate a new generation just as it did back during the days of Apollo.

I have always loved the space program and, of course, science fiction. From Destination Moon in 1950 to Apollo 11 in 1969, we see time and time again the influences movies have in the real world and visa-versa.

The same can hold true for the science fiction of mind reading I postulate in Justice Is Mind. Just this week, two articles came out that not only further the conversation of neuroscience in the courtroom, but the actual real world implications of the science of mind reading.

An article titled "Scientists Say They Can Read Your Mind, And Prove It With Pictures" had the most impressions.

An article titled “Scientists Say They Can Read Your Mind, And Prove It With Pictures” had the most impressions.

In fact, the origins for Justice Is Mind are in the space program of the 1960s. When I was writing the sequel to First World, the idea came to me that on return to the installation on the Moon, inhabitants had to pass through a “mind reading like” device to gain entry. Thus some simple research brought me to a “thought-identification” story on 60 Minutes. The rest, as they say, is history. Justice Is Mind was written, produced and released with our second anniversary screening coming up on August 18.

Regarding the promotional efforts I do for First World, Justice Is Mind and SOS United States, it is always interesting to me to see which one gains the most traction. This past week First World spiked sharply with my Apollo 11 posts, SOS United States saw its highest impressions ever with the U.S. Embassy opening in Cuba and Justice Is Mind increased dramatically with a story titled, “Scientists Say They Can Read Your Mind, And Prove It With Pictures“.

Neil Armstrong descends a ladder on July 20, 1969 to be the first man to walk on the Moon.

Neil Armstrong descends a ladder on July 20, 1969 to be the first man to walk on the Moon.

Marketing a film takes time, consistency of message and perseverance. The major studios have the benefits of seemingly endless marketing budgets and A list actors. For a truly independent film like Justice Is Mind, it’s important to have a hook and to see what resonates with audiences. For this project, I have always seen consistent engagement when it comes to media related articles that have to do with mind reading and their real world applications in court or the perceived abuse by government.

When doing my follow calls to the media this week, the one thing that has resonated well was that the sequel is in development and that a concept trailer exists. We shall see how this all pans out in the next couple of weeks as we lead up to the second anniversary screening of Justice Is Mind on August 18 at Cinemagic in Sturbridge, MA.

Media alert.

Justice Is Mind-2nd Anniversary-Social Media


New Horizons

Pluto taken by the New Horizons spacecraft on 13 July 2015

Pluto taken by the New Horizons spacecraft on 13 July 2015.

Exactly one month from today Justice Is Mind will celebrate its Second Anniversary on August 18 at Cinemagic in Sturbridge, MA. Actors and crew continue to RSVP their attendance, traditional and social media is picking up, photographers are confirmed and the theater has the film. Believe me there’s still plenty to do with the media follow ups and general marketing push, but the event is tracking well. For me it comes down to planning and organization. Time moves quickly and before you know it you are seeing your event come up on the horizon.

When I was writing In Mind We Trust, the sequel to Justice Is Mind, there were a few things I wanted to make sure the sequel captured. First, the Miller family was still the nucleus of the primary story while key plot points from part one (Justice Is Mind) were expanded. In the case of In Mind We Trust it was the government’s involvement with mind reading and their partnership with Reincar Scientific. Also, when you consider TV shows like The Blacklist, Fringe, etc., audiences enjoy what I call “intelligent intrigue”.

In Mind We Trust - Concept Trailer

In Mind We Trust – Concept Trailer.

I am pleased to present the concept trailer for In Mind We Trust. The trailer can be watched on Vimeo or YouTube. My aim with the concept trailer was to introduce elements from Justice Is Mind that carry forward into the sequel In Mind We Trust. From part one we know the United States government and intelligence agencies are, for some reason, involved with mind reading technology. The answers become clear in the sequel, thus the concept trailer sheds some light on where the story will go. And as the U.S. Supreme Court has now become the defacto policy maker in our government, the concept trailer, like the screenplay, ends at America’s highest court in the land.

Of course, I want to thank Daniel Elek-Diamanta for the tremendous score he wrote for the concept trailer. The gravitas of his score just brings the entire concept trailer to life. Those of you that have been following Justice Is Mind know that Daniel scored the entire film. Indeed, as one of our actors said recently, it’s worth the price of the ticket just to hear his score. For those of you that can’t make our screening on August 18, please visit www.justiceismind.com for VOD viewing options.

Tickets now on sale. The Second Anniversary of Justice Is Mind.

Tickets now on sale. The Second Anniversary of Justice Is Mind.

But the real new horizon this week was not a movie, it was the actual New Horizons interplanetary spacecraft and successful Pluto flyby on July 14. The word “stunning” doesn’t even begin to describe the quality of the images New Horizons set back to Earth.

I was a bit too young (4) to appreciate the Apollo 11 Moon landing, but the excitement shared around the world about New Horizons encounter with Pluto was truly one for the history books. From NASA’s scientific achievement to the sheer enthusiasm of audiences around the world waiting and watching for those early pictures. I can only imagine how the New Horizons team felt when they were waiting for the spacecraft to communicate after its closest flyby. Nearly ten years in space, and years of planning before that, and you are waiting for a signal, until…

New Horizons phoned home.

Near Pluto's equator as viewed by New Horizons on July 14, 2015.

Near Pluto’s equator as viewed by New Horizons on July 14, 2015.

To learn more about New Horizons and its historic mission to Pluto, please click this link.


The Agenda

Justice

I’ve always had an agenda. My present agenda is pretty obvious, getting one or more of my slate of film projects into development.  When I was reading about Joel Silver’s financing saga, it reminded me of the countless projects I am aware of that are in the development stage or still looking for a distribution home.

From government and commercial space program interests, to military and political conflicts to the mysteries of neuroscience and reincarnation, the market for First World, SOS United States and In Mind We Trust (the sequel to Justice Is Mind) is most certainly there. What it simply boils down to is equity. Ask any filmmaker, even the ones on the recently released The 30 Most Powerful Film Producers in Hollywood in the Hollywood Reporter, it doesn’t matter the size of the project they all require some equity.

IN MIND WE TRUST, the sequel to JUSTICE IS MIND involves the CIA and NSA in Germany.

IN MIND WE TRUST, the sequel to JUSTICE IS MIND, involves the CIA and NSA in Germany.

But it’s more than just cash, it’s the ability to see a project through from start to market. Notice I didn’t say “finish”. Yes, it’s all very exciting making a film and being on set, but none of it matters if the film isn’t released or distributed. It saddens me when I see a project I’m familiar with, or have been tracking, get sidelined for whatever reason. Look, make no mistake about it, filmmaking is not easy. The commitment level it takes is in years, not months, if you hold the title of writer, producer or director.

In FIRST WORLD there's an installation on the Moon. The European Space Agency is proposing to build a Moon base.

In FIRST WORLD there’s an installation on the Moon. The European Space Agency is proposing to build a Moon base.

In my business plans it’s stated that my commitment to a project once it gets the greenlight is, at minimum, two years. Look at Justice Is Mind as an example. Script was written in 2010, short film produced in 2011, feature film produced in 2012, released in 2013 and marketed through 2015 (and beyond). Studios understand this level of commitment or else they wouldn’t have a library of films. Seriously, how long does it take to update a Facebook page or post to Twitter? It’s one thing coming across a website, but nothing screams abandoned like a social media account that hasn’t been updated in months or years. This is an industry of perception.

I often reflect on my early efforts with First World. I wrote the script in 2006 and produced the short film version later that year. The film was released in 2007 and I spent over three years marketing the film that resulted in twenty screenings along with a DVD and VOD release. As of this writing, First World is still generating strong VOD sales.

But my current agenda is just that, an agenda I need to put together for a production meeting this week.

Presenting.

The National Review reported that the U.S. Navy is accessing how it projects power - a central theme in SOS UNITED STATES.

The National Review reported that the U.S. Navy is accessing how it projects power – a central theme in SOS UNITED STATES.


Minding The Future Today

recording-thoughts-mri-mmt

How I came up with the idea for Justice Is Mind is well known. I first saw a 60 Minutes broadcast that discussed ‘thought identification’ mind reading techniques being developed at Carnegie Mellon University. When Vernon Aldershoff and I screened Justice at Carnegie last April it was great having the opportunity to present the film at the very origins of its concept.  But it was when I read about MMT NeuroTech in an article titled “Mind Reader: Meet The Man Who Records and Stores Your Thoughts, Dreams and Memories”, where my attention was fully peaked. Indeed, the science fiction in Justice Is Mind will soon be science fact.

Donald Harvey Marks, M.D., PH.D.

Donald Harvey Marks, M.D., PH.D.

In this special edition of The Ashton Times, I asked Donald Harvey Marks, M.D., PH.D., the Founder and CSO of MMT Neurotech, about the process and science behind the article.

1) YOUR TECHNOLOGY RECORDS AND STORES MEMORIES, HOW LONG DO YOU THINK IT WILL BE BEFORE SUCH MEMORIES CAN BE DECODED INTO VIDEO FORM?

Decoding of memory into videos has been in existence for several years to some degree. A number of laboratories have shown this technique to be useful including those of UC Berkeley. MMT NeuroTech is working actively to make this available in the immediate future.

2) WHAT DO YOU BELIEVE ARE THE COMMERCIAL AND MEDICAL BENEFITS OF THIS PROCESS?

Memory recording is in many ways similar to the marvelous sense of discovery and personal freedom that people experienced when Edison introduced voice recording in the late 1800’s. Prior to that there was no method of hearing a person’s voice after the words were spoken. There must have been a similar sense of wonder thousands of years ago when the written word was first introduced.

Once there is widespread awareness of memory recording, I think that many individuals will want to make recordings for themselves and for other people. Recording a memory is the only way to preserve the personal awareness permanently. Rather than recording the outer experience through photography, video or the written word, you can record the inner experience- your own actual experience. Back in the day of Edison, people did not initially know the many things that would be possible by recording a voice. It was beyond their understanding until it actually began to happen. Now we are able to preserve the actual memory of an event or personal thought rather than the general occurrence. Playback on a screen should be possible and we have plans for developing play back inside the mind.

Noncommercial medical applications will include preservation of memory in those individuals who are losing their memory with possible future reimplantation of those memories. Memory recording will help in the study of complex memory processes for development of new medications or devices to facilitate memory, and treat memory impairment.

Activation patterns during interrogation concerning recognition of the face of Saddam Hussein. Image: Courtesy MMT Neurotech.

Activation patterns during interrogation concerning recognition of the face of Saddam Hussein. Image: Courtesy MMT Neurotech.

3) DO YOU SEE SUCH PROCEDURES BEING USED IN COURTROOMS AS WE SAW IN
JUSTICE IS MIND?

I think that memory recording will follow the introduction of the use of functional MRI for interrogation and determination of truthful vs deceptive responses. This technique is already being offered by MMT Neurotech. However our justice system protects the individual from self-incrimination so forced fMRI for criminal prosecution will not be possible.

4) WHEN A PATIENT ELECTS TO HAVE THIS PROCEDURE, WHAT DO THEY GO THROUGH?

For recording memories, the individual must be able to undergo an MRI. While the MRI is being done, questions are read to the person about every 15 seconds and they are asked to think about and visualize their answers. The questions are determined by the person and given to the examiner to read. There can also be private questions that only the person knows. Examples might be ‘think of the earliest memory of your mother’ or ‘think about the most exciting moment in your life’. Celebrities, sports stars or politicians may want to record their experiences for fans to potentially download or for historians to access in the future.

A single memory scan can last long as 15-20 minutes and scans can be repeated as many times as a person might want to preserve as many memories as they wish. Unlike with the CT scan, with the MRI there is no radiation. The data is downloaded from the machine and sent to a computational neuroimaging center at MMT NeuroTech where the data is stored and interpreted. The final product eventually is made available to the client. Not everyone can undergo an MRI, but most people can do so easily.

5) GENERALLY, THIS SEEMS TO BE A FAIRLY NEW SCIENCE AND TECHNOLOGY. WE HAVE SEEN WHAT’S BEING DONE AT CARNEGIE MELLON FROM THE 60 MINUTES STORY, TO WHAT HAS BEEN DONE AT BERKELEY TO REVEAL CRUDE VIDEO IMAGES OF MEMORY. ARE SCIENTISTS LIKE YOURSELF WORKING TOGETHER ON THIS PROCESS OR IS IT MORE PROPRIETARY AT THIS POINT.

MMT NeuroTech does have significant proprietary processes. We are interested in university affiliations and have already established several corporate affiliations.

Henri Miller has the FVMRI process in Justice Is Mind.

Henri Miller has the FVMRI process in Justice Is Mind.


The Ashton Slate

In SOS United States the HMS Queen Elizabeth aircraft carrier intercepts the SS Leviathan ocean liner.

In SOS United States the HMS Queen Elizabeth aircraft carrier intercepts the SS Leviathan ocean liner.

With the business plan for In Mind We Trust completed, work now begins again in earnest to market my slate of films for development, The one thing I have learned about this industry since I made First World, and during my time as a magazine publisher, is that investment can come from anywhere at any time. They key, as I learned with Justice Is Mind, is to be ready when the time is right.

Christopher Nolan said it best in the Hollywood Reporter a couple of weeks ago when talking about his career, “The thing that happens to a lot of people is that you get that opportunity, somebody says, ‘I really loved your film, what else do you have?’ And if you don’t have anything, or if you’ve just got vague ideas, it’s very difficult to take advantage of that moment, and that moment doesn’t come around again,” he said. “You’ve got to jump on it.” Obviously, I agree.

In In Mind We Trust "McCarthy Era" Congressional hearings on mind reading take place.

In In Mind We Trust “McCarthy Era” Congressional hearings on mind reading take place.

My feature length screenplay First World worked great to make the short film version in 2006. Yes, that project as a feature is years in development, but the short film version is in the market and the script award nominations have served as a great foundation. Just over the last couple of months, sales of the short film have tripled from this time last year and China is moving along at breakneck speed with their space program. Timing is better now to present. As this article on Hollywood.com shows, some projects just take time to develop.

The idea for SOS United States came to me when I was in the process of managing the theatrical release of Justice Is Mind. I’ve always loved the political thrillers made during the Cold War. The idea of developing a story that pits the President of the United States against the Prime Minister of the United Kingdom as they deal with a potential nuclear device on a commercial ocean liner bound for Boston, certain reflects the political and military tensions we see in the world today.

In First World the story revolves around NASA's Apollo 11 mission and what was discovered on the Moon and then classified.

In First World the story revolves around NASA’s Apollo 11 mission and what was discovered on the Moon and then classified.

But it was the sequel to Justice Is Mind that called to me this past November. I always figured that, “someday I would write a sequel”. But I didn’t know it would develop so quickly. For me, when I get an idea I just need to run with it. The result is In Mind We Trust. With a story that reunites a number of the original characters from Justice with new characters against the world covert surveillance, government power, reincarnation and the horrors of World War II, the screenplay, like Justice Is Mind, is a demonstration of competing genres that I believe work well together. As Unsung Films said about Justice Is Mind, “Mark Lund’s film is a thriller-gone-courtroom-drama-gone-sci-fi.  Such extreme shifts in genre should not work. But they more than work in this case.”

Through all this is the navigation of a changing industry and the needs, interests and wants of investors. As I learned from my original investor in my old publishing company, to my backers on Justice Is Mind, these things take patience and perseverance and being ready when the time is right. It’s about staying a course that is true to the projects and to never capitulate.

Full ahead.

The foundation for the business plan for In Mind We Trust is expanding on the theatrical release of Justice Is Mind.

Like Justice Is Mind, the business plan for In Mind We Trust calls for a theatrical release. 


Market Minded

More mainstream publications are writing about neuroscience in the courtroom.

More mainstream publications are writing about neuroscience in the courtroom.

During the course of any week there are a mountain of activities I try to accomplish. From pitching media, potential marketing partners, additional distribution outlets, theatres and investors. It’s just part of the world of independent filmmaking and making your voice heard in a literal sea of other projects. The word “filmmaker” means a bit of everything these days.

Just this week Jon Reiss published a post on Seed & Spark that claimed 30,000 – 50,000 films are produced on an annual basis with limited (if any) distribution options.  Yes, I have come across filmmakers that after the “one big screening” you never hear about that film again. Or, worse, they thought film festivals were going to be the answer for revenue. At the end of the day, there really isn’t a right or wrong answer because every film is different. For me, it just comes from a near obsessive drive to market my projects and controlling my rights. I’m fine with signing some rights away if the deal makes sense—but it has to make sense not only for the film but for the wallet as well. Bottom line, I, along with so many others, have worked too hard to see something disappear.

In a nod to both First World and SOS United States, an article was published in China Topix claiming "China's Space Program Will Block U.S. Military Communications".

In a nod to both First World and SOS United States, an article was published in China Topix claiming “China’s Space Program Will Block U.S. Military Communications”.

When I was publishing magazines, my former staff can attest to my determined push to give the magazines their widest possible distribution. The same holds true for my film projects. I’m not going to wait for opportunity, you present an opportunity for someone to consider.  The world of filmmaking, is getting more competitive and involved from a technical and logistics point of view. But in my opinion, it’s also opening a world of opportunities. It’s just like auditioning. You might go for fifty auditions, get five callbacks and maybe one gig. The same is true when I presented Justice Is Mind for our theatrical release. I probably pitched fifty plus theatres. In the end a dozen picked up the film and we had a theatrical release with reportable revenue.

This weekend I finished some editing updates on In Mind We Trust the sequel to Justice Is Mind. My next steps in the process are the development of a business plan and laying the ground work.  But like I do for First World and SOS United States, I present these projects in multiple levels. Yes, all three of these projects can be produced on the “indie” route or could involve a “mid-studio” level budget. It really just comes down to what makes sense.

If there is one thing that came out of the Academy Awards this year was that independent films were front and center. The studio system is sadly leaning primarily towards tent poles and super hero films. While I have no issues with that (I loved the Man of Steel), it will, simply by market demand, create opportunities for smaller films. As one of  our supporters who saw Justice Is Mind in a theatre said on Facebook this morning, “I thoroughly enjoyed Justice is Mind and am certain that the sequel will be just as good, if not better. I also feel that Justice is Mind was far superior to many of the films that hit local theaters.”

While any filmmaker loves comments like that, I also know that Justice Is Mind has not been for everyone. That’s the world of filmmaking or any performance art, you develop a thick skin that accepts both accolades and admonishment.

This week should start pretty interesting. I’ll be testing Variety Insight & Vscore’s service for the next couple of days. I had a demo on Friday. It’s a fascinating and comprehensive service.

New opportunities.

Henri always loved ar1-page-0