Marketing planet Earth one project at a time.

Posts tagged “neuroscience

Real World

From the In Mind We Trust concept trailer.

“Portrait of a Young Man” from Justice Is Mind as seen in the concept trailer for In Mind We Trust. The painting has been missing since World War II.

When I wrote Justice Is Mind in 2010 I had no idea that the science of mind reading and its related legal and ethical implications would present itself in the real world the way it did (Pamela Glasner’s article in The Huffington Post pretty much sums it up).  There’s no question this public awareness helps when I market the film.

In the sequel, In Mind We Trust, part of the storyline picks up from the end of Justice Is Mind – lost artwork from WWII. In the story it’s revealed that Wilhelm Miller worked in transportation whose responsibility was to ship stolen artwork via train, artwork that disappeared at the end of the war and begins to resurface through the Miller family.

China's Long March-2F rocket carrying the Shenzhou-9 spacecraft.

China’s Long March-2F rocket carrying the Shenzhou-9 spacecraft.

It is oddly ironic that over the last few weeks there has been substantive media attention to an alleged underground NAZI gold train that disappeared at the end of the war.  Apparently, a death bed confession revealed its whereabouts.  There’s no question that there are countless unresolved mysteries from that time period. And the stealing of artwork, gold and other treasures during the war is another horrid atrocity that the world continues to face and rightly so.  Now that Poland’s military is involved in the search, we should have a resolution one way or the other sooner rather than later.

But then we move forward in time to First World and SOS United States. When I wrote First World back in 2006 sure China had ambitious plans with their space program. But I had no idea it would move along at the pace it has. There’s no question, that unless something substantive happens to China’s economy, that country will land a man on the Moon. Much like the space race when the Soviet Union successfully put Sputnik in orbit, it was a wake-up call to the United States. And wake-up our country did by landing a man on the Moon in 1969. Curious how Russia announced this past week they are going to the Moon. Something tells me that China and Russia will soon be cooperating.

In SOS United States the HMS Queen Elizabeth aircraft carrier is targeted by a foreign power.

In SOS United States the HMS Queen Elizabeth aircraft carrier is targeted by a foreign power.

This of course brings us to SOS United States. Although China is moving along at a rapid clip, they are disadvantaged in certain areas of military might, particularly in aircraft carrier development, thus the conflict in my political thriller around the HMS Queen Elizabeth aircraft carrier and her ordnance.

But it is the continued cyber-attacks by groups in China directed against United States interests that really is the crux of the world we live in and a major plot element in SOS United States. And let us not forget how Chinese warships entered United States waters off Alaska this week.

In my view, every film whether the subject is good, bad or indifferent needs some sort of hook. Something that will pull the audience in from the real world while they escape into the narrative world of a movie.

New World.

Cyber attacks inside the United States that have been directed from China.

Cyber attacks inside the United States that have been directed from China.

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First Story

This artist's rendering made available by NASA on Thursday, July 23, 2015 shows a comparison between the Earth, left, and the planet Kepler-452b.

This artist’s rendering made available by NASA on Thursday, July 23, 2015 shows a comparison between the Earth, left, and the planet Kepler-452b.

This past week was another exciting one for both space history and the space program.  From the 46th anniversary of the Apollo 11 landing on the Moon on July 20, 1969, to new images from New Horizon’s flyby of Pluto and the discovery of ‘Earth’s cousin’ Kepler 452b , NASA continues to excite and motivate a new generation just as it did back during the days of Apollo.

I have always loved the space program and, of course, science fiction. From Destination Moon in 1950 to Apollo 11 in 1969, we see time and time again the influences movies have in the real world and visa-versa.

The same can hold true for the science fiction of mind reading I postulate in Justice Is Mind. Just this week, two articles came out that not only further the conversation of neuroscience in the courtroom, but the actual real world implications of the science of mind reading.

An article titled "Scientists Say They Can Read Your Mind, And Prove It With Pictures" had the most impressions.

An article titled “Scientists Say They Can Read Your Mind, And Prove It With Pictures” had the most impressions.

In fact, the origins for Justice Is Mind are in the space program of the 1960s. When I was writing the sequel to First World, the idea came to me that on return to the installation on the Moon, inhabitants had to pass through a “mind reading like” device to gain entry. Thus some simple research brought me to a “thought-identification” story on 60 Minutes. The rest, as they say, is history. Justice Is Mind was written, produced and released with our second anniversary screening coming up on August 18.

Regarding the promotional efforts I do for First World, Justice Is Mind and SOS United States, it is always interesting to me to see which one gains the most traction. This past week First World spiked sharply with my Apollo 11 posts, SOS United States saw its highest impressions ever with the U.S. Embassy opening in Cuba and Justice Is Mind increased dramatically with a story titled, “Scientists Say They Can Read Your Mind, And Prove It With Pictures“.

Neil Armstrong descends a ladder on July 20, 1969 to be the first man to walk on the Moon.

Neil Armstrong descends a ladder on July 20, 1969 to be the first man to walk on the Moon.

Marketing a film takes time, consistency of message and perseverance. The major studios have the benefits of seemingly endless marketing budgets and A list actors. For a truly independent film like Justice Is Mind, it’s important to have a hook and to see what resonates with audiences. For this project, I have always seen consistent engagement when it comes to media related articles that have to do with mind reading and their real world applications in court or the perceived abuse by government.

When doing my follow calls to the media this week, the one thing that has resonated well was that the sequel is in development and that a concept trailer exists. We shall see how this all pans out in the next couple of weeks as we lead up to the second anniversary screening of Justice Is Mind on August 18 at Cinemagic in Sturbridge, MA.

Media alert.

Justice Is Mind-2nd Anniversary-Social Media