Marketing planet Earth one project at a time.

Posts tagged “Open Road Films

Feature Presentation

IMAG1606

There is that moment in a theater when the words “Feature Presentation” come up just before the picture starts. Certainly as a theatregoer we’re excited to see the film, but as a filmmaker it’s a rush—particularly when it’s your movie.  That rush happened for me when Justice Is Mind and Serpentine: The Short Program screened together at The Strand Theatre in March. Ask any filmmaker and they’ll tell you, there’s nothing like seeing your film on the silver screen.

But for all the accolades that come with making a feature film, there are significant challenges that theatregoers don’t necessarily concern themselves with. The recent articles on Broad Green and Open Road chronicle the times ahead for some. While the capital to produce is there, it’s the net return that’s the issue. Thus consolidation or, in the case of Broad Green, production shut down. In my view it comes down to a reasonable budget with a solid marketing plan tied to distribution. To turn a phrase from Ron Popeil you can’t “Make it and forget it”.

Zeb and Angelina in the Hotel

Producing my first film First World back in 2006. At the Commonwealth Hotel in Boston.

I met with a colleague a few weeks ago who wants to make his first feature film. He’s a talented filmmaker who has made some award winning short films. A short film is one thing, a feature is an entirely other animal. His concerns were numerous—completing the script, managing a crew, finance and distribution. Basically it comes down to taking that leap of faith. You have to believe in yourself and your own capabilities. Yes, you rely on others, but as Luc Besson said you have to be the General of the Army. Look at any film in production from the low budget independent to the major studio release, the entire project revolves around the director. This isn’t to say that the director acts unilaterally, they too have to report to someone or at least adhere to a structure.

Serpentine behind the scenes 2

Behind the scenes of Serpentine: The Short Program.

As for structure and directing, I’m looking forward to returning as site supervisor for the Naval Justice School’s mock trial program in Newport, RI. Yes, it’s directing of a sort, but it’s just as much as adhering to the structure of their program. What I enjoy about this program is that it’s neither film nor stage, it gives me the opportunity to roleplay a character over multiple days without a set script rather a set of circumstances and situation. As director it’s generally to make sure that the actors have an understanding of this process as it’s not stage or film. There’s no call to action and cut, rather you are in character when in the school. My supervisory role is essentially making sure everyone shows up on time, answer related questions and to follow the rules of the base and the agency that has hired us.

ice-network

From behind the scenes to on screen. This scene is one of the primary media stills for Serpentine

One thing about this industry that I enjoy is the variety of opportunity it affords. Whether directing a film, writing a screenplay or working on a military base, it’s about being well-rounded. The one thing that has helped enormously with my work in Newport was the years I spent doing TV interviews (many live). While there was no script, there was a subject matter and certain facts I had to adhere to. My point is that whatever the work is, it’s about the accumulation of experience because who knows what that next part will be.

Casting.

imag1558

Back to Newport next month!

Advertisements

The Screenplay

spotlight-2015-directed-by-tom-mccarthy-movie-review

“I want Spotlight to win” was my Facebook post last Sunday before the Oscars started. While 2016 yielded some excellent films (Trumbo, Bridge of Spies, The Martian and Woman in Gold), there was something about Spotlight that just felt right. Not only was the story itself important, along with the mechanics of quality investigative journalism, but you couldn’t have asked for finer actors either.  What was right from the beginning was the screenplay. In addition to winning the Oscar for Best Picture, it also won the first award of the evening for Best Original Screenplay.

As this article in The Hollywood Reporter stated, Spotlight took eight years to produce. But once Participant Media got involved as producer and with Open Road Films distributing, the rest, as they say was history. As Sierra/Affinity CEO Nick Meyer said, “the movie is the star now.” Indeed that star is the screenplay because as Tom Ortenberg said in a recent interview with The Hollywood Reporter, “The theatrical marketplace is a roller coaster. And anybody who wants to play has to be prepared for that fact.”

strand 008

Justice Is Mind screened in theaters, law schools, science fiction conventions and an international premiere on Cunard Line’s Queen Elizabeth.

For all of us trying to make sense of the volatile nature of this industry, particularly when it comes to a theatrical release, it all comes down to the story. When I released Justice Is Mind into theaters, every one of our screenings was heavily marketed with an angle. We had to have an angle, because although we had a great cast and crew, nobody was a household name. The film had to sell itself. Thankfully, the media and audiences responded and the majority of our screenings were near or capacity audiences (there were no rentals).

But like the real “Spotlight” team at The Boston Globe did those years ago, writing a screenplay takes research and dedication.  When I recall the research I did for First World when it came to the space program, the criminal justice system and neuroscience for Justice Is Mind and various workings of the executive branch, military operations and intelligence agencies for SOS United States, that work laid the foundation of the story before I wrote one word of dialogue.  Of course we all want to see our screenplays come to life on the big screen, but as we saw with Spotlight, some things just take time. Why rush for quantity when you can have quality? In the case of Spotlight, that quality saw two Oscar wins.

nsa_headquarters_ap_img

The National Security Agency plays a major role in In Mind We Trust and SOS United States.

Last week I finished the pitch document for Justice Is Mind as a TV series with the pilot In Mind We Trust already written. The process of getting some industry feedback has already begun. Having pitched a TV series around the sport of figure skating back in 2004, I’m familiar with the process. Of course, back around that time there were about 30 or so scripted series, now there are around 400. While times and processes have changed, it’s still all about coming up with the idea for a story.

As for changing times and figure skating, an idea came to me some months ago about a political thriller with figure skating as the backdrop to the storyline. Of course, it’s been some years since I actually attended a figure skating event. The last “Worlds” I attended as credentialed media was 2003 in Washington, D.C.  So with The Ashton Times credentialed, I will be attending Worlds in a few weeks.

Boston.

SOSposter (704x1024)

In SOS United States the SS Leviathan is en route to Boston from Southampton, England.