After dealing with a massive snowstorm the day before, the first day back at the Naval Justice School went well. As this is my fifth time doing the program, these are like class reunions between the actors and staff. But with every new class, we have new actors join the program.
I can’t speak for other regions, but in New England the acting community really is about six degrees of separation. While I may not have worked directly with some of the new actors, the other actors have or are familiar with their work. What struck me interesting with one of the new actors was him telling me about a project of his own that he’s putting into production himself. Sound familiar?
While any actor, screenwriter, cinematographer, etc., wants to be hired, there’s nothing more satisfying than creating your own work. It truly is magical watching your performance, your words and your images come to life. But one does not magically snap their fingers to get a project off the ground. In the end it’s about partnering with good people that believe in bringing the project to life.
In addition to the casting notices going up this week for First Signal, location searches will also begin in earnest. As I mentioned to someone already involved in the project, the way I approach a location is to trade the opportunity to shoot with a mutual public relations and marketing plan. I’ve taken this approach with the films I’ve produced and, with the exception of $100 to shoot in church for Justice Is Mind, it has worked.
The last thing you do as an “independent” filmmaker is ask what their rate or how much they would charge. I promise you, you’ll get frustrated when you hear numbers that are impossible to meet. Worse, you meet them and go broke in the process. You want to work with people and companies that are excited about the project. But that excitement is not without responsibility.
On a set I am the first to arrive and the last to leave. Why? Because it’s my responsibility to insure that I leave a location the same way I found it. Case in point was the conference room we used in Serpentine. In the film, the location was at the FBI in Washington, D.C. In the real world that was the Aquarius board room at The Verve Crowne Plaza in Natick, MA.
That room worked out great in the film, but it needed to be dressed. I purchased Washington, D.C. images to cover up the posters on one wall and added The Brandenburg Gate during the Cold War era to highlight a certain moment in the story (it was also an Easter Egg for Justice Is Mind). How did the viewer know they were at the FBI? Stock footage the moment before that showed the exterior of the FBI. What’s interesting about that footage is that one of my favorite shows, Madam Secretary, has also used that same clip.
With the script breakdown for First Signal almost complete, look for a casting notice in the coming days. And that military exercise I mentioned last week? Looks like that contract is coming through.
In two weeks Serpentine goes into production. With our locations secured and cast and crew locked, this is the phase in which there are numerous details to attend to. From printing posters, to purchasing a new laptop, American flag and external hard drives, it’s a methodical checking off the list of all the things that are needed to produce a film. For me it’s about organization. I produce dramas not seek to create them in real life.
Past all the aforementioned details, there’s also the creative side, from being in touch with the actors regarding their characters to the crew for various shots and other production matters. Producing a film is a team effort one that requires the cooperation of numerous parties. While the director may conduct the orchestra, you do need an orchestra!
As for the creative side, as we are filming just the first ten pages of the feature length version the end of the month, I wanted to give this short a name. For Justice Is Mind we called that short film version Evidence. For Serpentine it will be called The Short Program. I think this is a fitting title. First, this is a short film. In figure skating the short program is, to quote Wikipedia, “The short program of figure skating is usually the first of two phases in figure skating competitions.” As this short is phase one of the Serpentine project that’s another reason for the name.
Earlier this week I updated Serpentine’s IMDb listing. For this short film alone there are just over 35 people and companies. When you hear someone say it takes a village to make a film, they are speaking the truth! For those that wish to get into this industry, I always tell them to try to visit a film set at some point to see what’s involved.
But the one thing that I will be working on today is our press release announcing that Serpentine is going into production with The Short Program. Anyone that has worked with me on my past projects knows how much I believe in promotion. And when someone signs on to one of my projects, I promote them at every opportunity. Case in point when I was marketing Justice Is Mind. It was always great to include the cast, crew and our partners whenever I could.
The marketing of a film is just as important as its making. Without promotion there is no audience. While today’s world of VOD is great for the independent filmmaker, if your audience isn’t told about your project how can they ever find it? To this day, I continue to promote First World, Evidence and Justice Is Mind. When one thinks of the enormous amount of time to develop and make a film, why wouldn’t you promote them regularly? As they say the proof is in the pudding when you see a consistent placement on IMDb along with VOD streams.
But there is one thing I do need to find for this particular production. It was a gift from Tara Lipinski after we photographed her for the magazine I used to publish. It’s been in my basement since I moved back from Los Angeles.