I’ll still never forget that day when I stumbled upon that famed 60 Minutes broadcast on “thought identification” that eventually led me to writing Justice Is Mind. As some of you know, I was actually researching mind reading technology for a sequel to First World. Who would have thought in 2010 I would be sitting here the last couple of months in 2014 and writing the sequel to Justice Is Mind.
Writing the sequel to Justice Is Mind has been an experience. Up to page 25, with a mountain of notes, it has been interesting revisiting characters I haven’t really thought much about since I wrote Justice Is Mind back in 2010. Sure, I dealt with the characters when filming the feature but by that point the script had been written, vetted and ready to go. I don’t’ believe in on set rewrites unless a scheduling emergency comes up that forces an adjustment. In my view, you write a screenplay with a sense of quiet and imagine the characters doing this and that. A film set, by design, is a noisy experience and really isn’t conducive to writing creatively.
Naturally, I’ve had more than a few inquiries on what the sequel will be about. Without giving away too much, the sequel picks up three months after the original story. Yes, there are familiar characters from the original, but already I’ve introduced a few new characters. The one thing I do before I set out to write a screenplay is to have an ending. Justice Is Mind always had the ending it did. I’m not saying I’m so rigid that I would never change an ending, but having one at the start, for me, provides a light at the end of the tunnel to work towards. And, thankfully, the title of the sequel came to me a few days ago.
Regarding Justice Is Mind, I’m pleased to announce that we are also now streaming on IndieReign! This brings us to four platforms that are streaming the film with additional platforms coming online soon. This is why the time has come to write a sequel. Justice Is Mind is not only in the market, but throughout our screenings and the comments I’ve heard there are a variety of parts that resonate with the audience. In fact, there were two audience members from two different screenings that said the comments they did that caused the direction I’m taking for the sequel.
This also represents a new time for First World and SOS United States. I’m actively presenting both projects to interested parties for development. The one thing I try very hard to do is to not get lost in all the noise associated with this industry. It’s very easy to get absorbed about VOD, SVOD, this trend, that trend, A list today, C list tomorrow, etc. In the end it comes to one word and one word only – equity. Whether you are producing a low budget feature like Justice Is Mind or something in the few millions like First World, part, or most of the equity (translation cash), must be put up before a project will proceed. As I mentioned last week, all movies start with the screenplay. Where they go from there is up to the market.
I’ve always enjoyed both the creative and business side of the entertainment industry. I find it just as much fun to write a cool scene as it is to negotiate a screening and pitching it to the press. I guess there is another word that is applicable to my work.
Although Justice Is Mind has been on Amazon Prime Instant Video for over a week, our “official” press release and email newsletter went out yesterday. With our social media efforts as part of the Viewster Online Film Festival and our theatrical screening in Chatham last week, I didn’t want this milestone to get lost. You can read our press release at this link.
Indeed this was a milestone. Having Justice Is Mind on both Amazon Prime and Amazon Instant Video in SD and HD formats opens up a world of possibilities. Getting on to Amazon Instant Video is a very straightforward process, but Amazon Prime is a different story. Simply, Amazon has to approve your film and I didn’t know what was going to happen until the film went live. But with this approval we are now in front of another 20+ million that subscribe to Amazon Prime. A special thanks to KinoNation our VOD distributor.
In addition to Amazon, Justice Is Mind is available on VHX and Reelhouse with bonus material and, at least until October 13, Viewster. I was more than pleased with our participation in Viewster’s festival. We generated some great conversations in the comments section and had a solid social media presence. Hopefully we will be able to extend our placement on Viewster. Additional VOD platforms will be coming online soon.
This past week I was working on my filmmaking seminar that will take place on Cunard Line’s Queen Elizabeth a few days before our International Premiere on October 29. When I was looking at the PowerPoint slides I was reflecting on the journey Justice Is Mind has taken from concept to screen. That’s what makes this business so exciting and such a rollercoaster. From the quiet times of planning to the highs of a screening.
Over the last several weeks, I have been presenting both SOS United States and First World for development. And like Justice Is Mind, I know this journey can take some time to accomplish. Not a week goes by when I read in the trades of a film that took time to come to fruition. For some projects its months, for some its years. And once a film is made, you are still with the project for years after. I was reading about one producer in the trades who said something on the order of, “When I decide to invest in a film I have to ask myself do I want to be in business with that person for five years or more.” It’s true, because the journey of a film doesn’t stop at the world premiere, in fact that’s when it begins again.
Point in fact, no sooner did my email newsletter go out and a major science fiction convention reached out to screen Justice Is Mind in January, 2015. How did this connection come about? I screened First World with them in 2008. As I’ve said before, I’ll say again, this is an industry about building long-term relationships.
What I learned when publishing magazines, I have taken to my filmmaking work. There’s no limit on where you can present your project. What it comes down to is determination, dedication, perseverance and a team that believes in the work, and more importantly, you.
A year ago this week I was in the final days of preparing for the world premiere of Justice Is Mind on August 18, 2013 at the Palace Theatre in Albany, NY. The film itself was completed and pressed to our theatrical DVDs the week earlier. I knew the majority of the cast and crew would be coming and we were able to secure some local media.
After Justice Is Mind wrapped production on October 13, 2013 we entered the post-production phase. The film needed to be edited, scored, special FX needed to be built, sound mixed, color corrected and a variety of other post production matters. When I considered the number of locations (15), actors (over 120), special FX (170) and a host of other matters, Justice Is Mind was not a “small” feature by any standard. I’ve produced before, but Justice Is Mind was by far my most ambitious project to date. The journey from script to screen may simply result in a DVD or digital file, but for anyone wanting to make their own feature film the details are in the middle and beyond.
Since our world premiere on August 18, Justice Is Mind has had the good fortune to screen in theatres, at universities and science fiction conventions throughout North America. Ambition did not just exist in post-production nor end after our world premiere. The ambition and efforts of so many involved in the project resulted in an independent film that stood out from the crowd.
When you consider that over 50,000 films are produced in any given year, I can’t help but be proud of our results to date. According to IMDB Justice Is Mind was ranked as the 8th “Highest Independent Film Released in 2013”, 42nd “Top US Grossing Independent Film Feature Films Released in 2013” and 48th “Most Popular Independent Film Feature Films Released In 2013”. Over on Box Office Mojo, out of ALL films released in 2013 (including studios), our film finished 538 out of 687. Am I bragging? I’m doing what all major studios and the independents do, I’m promoting. I’m advertising our progress to date. If the majors do this so can the “true” independents that need all the social media and print space we can get. These efforts have resulted in the upcoming international premiere of Justice Is Mind on Cunard Line’s Queen Elizabeth on October 29. I’m also hoping to announce a domestic theatrical screening that’s scheduled for September.
Has this been an easy journey to date? Absolutely not. Even with these results, one still has to deal with a provincial attitude that permeates in an industry that is resistant to change. But there are the progressives. Those that understand about consumer demand. Those that look at the aforementioned results and simply conclude—audiences want to see this film. Consumer demand is front and center when it comes to Video on Demand.
With our Video on Demand launch on VHX in July, Justice Is Mind has just gone up on Reelhouse and will soon be available on other VOD platforms. Celebrating our anniversary week, Justice Is Mind can be streamed at $2.99 or purchased for $5.99 at Reelhouse. Over at VHX you can buy the feature film for $2.99 or our deluxe package of videos (including the feature) for $5.99. Enter the special coupon code ANNIVERSARY on the buy option at Reelhouse or deluxe option at VHX and save an additional $3 for a total purchase price of only $2.99.
Full steam ahead.