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Justice In Demand

Justice Is Mind had its international premiere on the Queen Elizabeth in October.

Justice Is Mind had its international premiere on the Queen Elizabeth in October 2014

When Justice Is Mind’s MovieMeter listing hit 10,989 out of 3.1 million entries on IMDB last week it reminded me, yet again, what’s possible when you set your “mind” to do something.  Hitting the top half one percent of all entries listed on IMDB was a milestone like no other. Why? Because it proved to me, and all of us involved in Justice Is Mind, that audiences are interested in this film.

Justice Is Mind is a true independent film.  There’s no studio involvement and no “A list” stars to propel it. But what it does have is a story and the passion of those involved in it, wrote about it and watched it. In the end, that’s all a filmmaker can ask for.

At Plimoth Cinema in January 2014

At Plimoth Cinema in January 2014

When we ended 2013 as the 8th Highest Rated Independent Film on IMDB, my goal was to ride on that and continue to push Justice Is Mind as much as possible.  The year started off great with a screening at the Plimoth Cinema in January with a new audience attendance record in March at Cinemagic in Sturbridge.

At Cinemagic in March 2014

At Cinemagic in March 2014

Screening Justice Is Mind at Carnegie Mellon University in April was a particular honor. For it was  the science of “thought indentification” led by Dr. Marcel Just from a 60 Minutes interview I saw in 2009 that brought us to Pittsburgh in 2014. Having Dr. Just host the screening with star Vernon Aldershoff in attendance with me truly brought the film home.

An audience record at Cinemagic.

An audience record at Cinemagic

Justice Is Mind returned to its production home in May with a nearly sold out screening at The Elm in Millbury. I have to say I had the most fun at this particular screening. Bob Leveillee, who plays Bob Oxford in the movie, owns Pizza Post and not only did a stellar job in marketing both the Millbury and Sturbridge screenings, but arranged for a limousine to take the attending actors and crew on a champagne toast. Indeed, these are the memories you would want an FVMRI machine to reveal!

With Dr. Marcel Just and Vernon Aldershoff at Carnegie Mellon University

With Dr. Marcel Just and Vernon Aldershoff at Carnegie Mellon University in April 2014

And finally, after months of searching for a theatre at Cape Cod, the Chatham Orepheum theatre screened Justice Is Mind in September. With not only cast members in attendance but members of my family I haven’t seen in years, it was a special evening.

At The Elm in Millbury

Fun at The Elm in Millbury in May 2014

But it was shortly before the Millbury deal came through than some other outstanding news came our way. Cunard Line’s Queen Elizabeth wanted to screen Justice Is Mind as an international premiere in October. Exciting didn’t even begin to describe what I was feeling when this opportunity presented itself. In addition to being a much needed holiday, the voyage on the Queen Elizabeth included me giving a filmmaking seminar to guests and then the international premiere later that week.  From the ship, the ports of call and the new friendships, it was the voyage of a lifetime.

At the Chatham Orpheum in Chatham

At the Chatham Orpheum in Chatham in September 2014

Along with our theatrical screenings came the VOD debut of Justice Is Mind on Amazon Prime Instant Video, VHX, IndieReign and Reelhouse. Now, with the click of a mouse, Justice Is Mind can be watched around the world. With more VOD platforms coming online in the new year, it will be interesting to see what’s next.

Just before the start of my filmmaking seminar on the Queen Elizabeth

Just before the start of my filmmaking seminar on the Queen Elizabeth

Of course the aforementioned is the good news and I couldn’t be more thankful to all those that made it possible. But make no mistake about it, the amount of hard work to get to this level is monumental. Sending emails, making phone calls, endless pitching and planning. I was talking with one of our crew members this past week and we were discussing the realities of this industry. For every announced deal, there are those that got away, got rejected or just didn’t happen. But that is what this industry is all about. It is about the dreaded “no”. But when the “yes” comes in, there is a “specialness” to it because we know the road we had to travel to get to that point.  Those that know me, know I’m an eternal optimist. I don’t dwell on what didn’t happen, rather I focus on what can happen.

On ESPN's The Price of Gold

On ESPN’s The Price of Gold

This past year I dipped my toe back in front of the camera with ESPN’s Price of Gold and The Folklorist. My political thriller SOS United States is complete at the script stage and an agency is considering First World.  So while I continued to push those two projects, and perhaps look at some opportunities in front of the camera for the next year, I come back to Justice Is Mind.

Justice Is Mind hit its highest MovieMeter rating this week on IMDB.

Justice Is Mind hit its highest MovieMeter rating this week on IMDB

The idea for the sequel came to me over the last few months. And like the creation of Justice Is Mind, I just started to write down some notes and shared some ideas with Mary Wexler through many an evening IM chat on Facebook (Wexler plays Judge Wagner). What has driven me so much to write the sequel? The reaction from audiences that have seen it, the journalists that have written about it and cast and crew that have continued to support it.

Happy New Year!

Margaret Miller's book plays a central role in the sequel to Justice Is Mind.

Margaret Miller’s book plays a central role in the sequel to Justice Is Mind

 


A Mindset

After the opening credits, the sequel returns to Reincar Scientific.

After the opening credits, the sequel returns to Reincar Scientific.

I’ll still never forget that day when I stumbled upon that famed 60 Minutes broadcast on “thought identification” that eventually led me to writing Justice Is Mind. As some of you know, I was actually researching mind reading technology for a sequel to First World. Who would have thought in 2010 I would be sitting here the last couple of months in 2014 and writing the sequel to Justice Is Mind.

Writing the sequel to Justice Is Mind has been an experience. Up to page 25, with a mountain of notes, it has been interesting revisiting characters I haven’t really thought much about since I wrote Justice Is Mind back in 2010. Sure, I dealt with the characters when filming the feature but by that point the script had been written, vetted and ready to go. I don’t’ believe in on set rewrites unless a scheduling emergency comes up that forces an adjustment.  In my view, you write a screenplay with a sense of quiet and imagine the characters doing this and that. A film set, by design, is a noisy experience and really isn’t conducive to writing creatively.

In the first draft of Justice Is Mind, Reincar Scientific was never mentioned.  I added their scenes for the eventual sequel.

In the first draft of Justice Is Mind, Reincar Scientific was never mentioned. I added their scenes for the eventual sequel.

Naturally, I’ve had more than a few inquiries on what the sequel will be about. Without giving away too much, the sequel picks up three months after the original story. Yes, there are familiar characters from the original, but already I’ve introduced a few new characters.  The one thing I do before I set out to write a screenplay is to have an ending.  Justice Is Mind always had the ending it did. I’m not saying I’m so rigid that I would never change an ending, but having one at the start, for me, provides a light at the end of the tunnel to work towards. And, thankfully, the title of the sequel came to me a few days ago.

Regarding Justice Is Mind, I’m pleased to announce that we are also now streaming on IndieReign! This brings us to four platforms that are streaming the film with additional platforms coming online soon.  This is why the time has come to write a sequel. Justice Is Mind is not only in the market, but throughout our screenings and the comments I’ve heard there are a variety of parts that resonate with the audience. In fact, there were two audience members from two different screenings that said the comments they did that caused the direction I’m taking for the sequel.

The revelation of intelligence agencies involved with Reincar Scientific is explored in the sequel and major case centers part of the story.

The revelation of intelligence agencies involved with Reincar Scientific is explored in the sequel and a major legal case centers part of the story.

This also represents a new time for First World and SOS United States. I’m actively presenting both projects to interested parties for development. The one thing I try very hard to do is to not get lost in all the noise associated with this industry. It’s very easy to get absorbed about VOD, SVOD, this trend, that trend, A list today, C list tomorrow, etc. In the end it comes to one word and one word only – equity. Whether you are producing a low budget feature like Justice Is Mind or something in the few millions like First World, part, or most of the equity (translation cash), must be put up before a project will proceed.  As I mentioned last week, all movies start with the screenplay. Where they go from there is up to the market.

In First World, the story centers on what the Apollo missions discovered and covered up.

In First World the story centers on what the Apollo missions discovered and covered up.

I’ve always enjoyed both the creative and business side of the entertainment industry. I find it just as much fun to write a cool scene as it is to negotiate a screening and pitching it to the press. I guess there is another word that is applicable to my work.

Independence.

In SOS United States a mysterious satellite takes out military communications. In the real world Russia may have a military satellite in orbit.

In SOS United States a mysterious satellite takes out military communications. In the real world Russia may have a military satellite in orbit.


On Course

Amazon.com  Justice Is Mind

On Amazon Prime and Amazon Instant Video

Although Justice Is Mind has been on Amazon Prime Instant Video for over a week, our “official” press release and email newsletter went out yesterday. With our social media efforts as part of the Viewster Online Film Festival and our theatrical screening in Chatham last week, I didn’t want this milestone to get lost. You can read our press release at this link.

Indeed this was a milestone. Having Justice Is Mind on both Amazon Prime and Amazon Instant Video in SD and HD formats opens up a world of possibilities. Getting on to Amazon Instant Video is a very straightforward process, but Amazon Prime is a different story. Simply, Amazon has to approve your film and I didn’t know what was going to happen until the film went live. But with this approval we are now in front of another 20+ million that subscribe to Amazon Prime. A special thanks to KinoNation our VOD distributor.

In addition to Amazon, Justice Is Mind is available on VHX and Reelhouse with bonus material and, at least until October 13, Viewster.  I was more than pleased with our participation in Viewster’s festival. We generated some great conversations in the comments section and had a solid social media presence.  Hopefully we will be able to extend our placement on Viewster.  Additional VOD platforms will be coming online soon.

Justice Is Mind – Viewster

This past week I was working on my filmmaking seminar that will take place on Cunard Line’s Queen Elizabeth a few days before our International Premiere on October 29. When I was looking at the PowerPoint slides I was reflecting on the journey Justice Is Mind has taken from concept to screen. That’s what makes this business so exciting and such a rollercoaster. From the quiet times of planning to the highs of a screening.

Over the last several weeks, I have been presenting both SOS United States and First World for development. And like Justice Is Mind, I know this journey can take some time to accomplish. Not a week goes by when I read in the trades of a film that took time to come to fruition. For some projects its months, for some its years.  And once a film is made, you are still with the project for years after. I was reading about one producer in the trades who said something on the order of, “When I decide to invest in a film I have to ask myself do I want to be in business with that person for five years or more.”  It’s true, because the journey of a film doesn’t stop at the world premiere, in fact that’s when it begins again.

The opening slide of my filmmaking seminar

The opening slide of my filmmaking seminar.

Point in fact, no sooner did my email newsletter go out and a major science fiction convention reached out to screen Justice Is Mind in January, 2015. How did this connection come about? I screened First World with them in 2008.  As I’ve said before, I’ll say again, this is an industry about building long-term relationships.

What I learned when publishing magazines, I have taken to my filmmaking work. There’s no limit on where you can present your project. What it comes down to is determination, dedication, perseverance and a team that believes in the work, and more importantly, you.

Onward.

SOSposter (704x1024)


Anniversary Week

Completed film-page-0

A year ago this week I was in the final days of preparing for the world premiere of Justice Is Mind on August 18, 2013 at the Palace Theatre in Albany, NY. The film itself was completed and pressed to our theatrical DVDs the week earlier. I knew the majority of the cast and crew would be coming and we were able to secure some local media.

After Justice Is Mind wrapped production on October 13, 2013 we entered the post-production phase.  The film needed to be edited, scored, special FX needed to be built, sound mixed, color corrected and a variety of other post production matters.  When I considered the number of locations (15), actors (over 120), special FX (170) and a host of other matters, Justice Is Mind was not a “small” feature by any standard. I’ve produced before, but Justice Is Mind was by far my most ambitious project to date.  The journey from script to screen may simply result in a DVD or digital file, but for anyone wanting to make their own feature film the details are in the middle and beyond.

Since our world premiere on August 18, Justice Is Mind has had the good fortune to screen in theatres, at universities and science fiction conventions throughout North America. Ambition did not just exist in post-production nor end after our world premiere. The ambition and efforts of so many involved in the project resulted in an independent film that stood out from the crowd.

Justice Is Mind   Reelhouse

When you consider that over 50,000 films are produced in any given year, I can’t help but be proud of our results to date. According to IMDB Justice Is Mind was ranked as the 8th “Highest Independent Film Released in 2013”, 42nd “Top US Grossing Independent Film  Feature Films Released in 2013” and 48th “Most Popular Independent Film Feature Films Released In 2013”. Over on Box Office Mojo, out of ALL films released in 2013 (including studios), our film finished 538 out of 687. Am I bragging? I’m doing what all major studios and the independents do, I’m promoting. I’m advertising our progress to date. If the majors do this so can the “true” independents that need all the social media and print space we can get. These efforts have resulted in the upcoming international premiere of Justice Is Mind on Cunard Line’s Queen Elizabeth on October 29.  I’m also hoping to announce a domestic theatrical screening that’s scheduled for September.

International Premiere-page-0

Has this been an easy journey to date? Absolutely not. Even with these results, one still has to deal with a provincial attitude that permeates in an industry that is resistant to change. But there are the progressives. Those that understand about consumer demand. Those that look at the aforementioned results and simply conclude—audiences want to see this film. Consumer demand is front and center when it comes to Video on Demand.

With our Video on Demand launch on VHX in July, Justice Is Mind has just gone up on Reelhouse and will soon be available on other VOD platforms. Celebrating our anniversary week, Justice Is Mind can be streamed at $2.99 or purchased for $5.99 at Reelhouse. Over at VHX you can buy the feature film for $2.99 or our deluxe package of videos (including the feature) for $5.99. Enter the special coupon code ANNIVERSARY on the buy option at Reelhouse or deluxe option at VHX and save an additional $3 for a total purchase price of only $2.99.

As we continue our screenings and VOD plans with Justice Is Mind, the development process continues for SOS United States and First World.

Full steam ahead.

Mark Lund timeline-page-0