Marketing planet Earth one project at a time.

Posts tagged “review

Past to Present

The Characters-page-0

I remember when I wrote my first script. It was in a creative writing class in junior high. I think I know where that script is. Somewhere in the basement with a century of family history. It was my grandmother who started taking pictures in the 1910s and then it was my grandfather who took 8mm films of various family outings. I actually used a picture from this family collection in Justice Is Mind and some of these old albums appear in the film with Margaret Miller. The album that Henri Miller was looking through actually contained pictures from some of my European travels. In Justice Is Mind the Miller family emigrated from Europe right after World War II.

This past week was a busy one, with Justice Is Mind shortly going up on four major VOD platforms, it was time to review a variety of sites.  I did this for our VHX launch, but wanted to revisit again by adding some new trivia to our IMDB listing (more to come) and updating some areas of our website (never ending). For when we do start to appear on these additional VOD sites, a major public relations push will begin in earnest. On that note, check out our latest review on Film Trance.

To date, I’ve been very pleased with our coverage and related reviews.  Each writer and reviewer looks at the film differently and it’s always amazing to me what resonates with who. In the case of Film Trance, I enjoyed their reference to the strong characters and statement, “It is a thinker with a psychological edge.”  Justice Is Mind really isn’t a film you can watch just once. I designed it that way as those are the films I like to watch.  The insertion of clues and moments building up to the end.

As for SOS United States and First World, I saw some progress on those projects this week. Both of these films have budgets far north of what I produced Justice Is Mind for and require a different approach to market.

First World concept art of the Synedrion Council chambers.

First World concept art of the Synedrion Council chambers.

When I’m pitching a project, I like to make my introduction via email first. In my view, it gives the recipient time to evaluate what I’m presenting. That being said, there’s always the initial call to present and to request an email address. Yes, I do have a script in front of me with various talking points as sometimes a cold call works out really well. I remember the great conversation about a month ago with a member of a production whose film did really well at the Academy Awards. Then there is the other side when a cold call can be downright chilling.  It is what it is.

So while I work on a presentation for SOS United States that’s going out on Monday, I revisited a contact in China for First World to represent that project on that side of the world.  When you consider the current state of world affairs, China’s space race in high gear along with the renewed interest in the Moon with the Apollo 11 anniversary, I believe the timing for both of these projects could not be better.

No time like the present.

SOSposter (704x1024)


Justice Is Reviewed

Justice Is Mind screen test at The Elm Draught House Cinema.

Justice Is Mind screen test at The Elm Draught House Cinema.

Since Justice Is Mind had its world premiere on August 18, 2013, we have been very fortunate to secure media placements in connection with our screenings. While social media is part of the mix, it is only one ingredient in the recipe. Simply put a third party story drives audiences and awareness. These placements do not come automatically. A press release is written, the media is sourced and then the pitch is made. Each outlet has a defined set of criteria from frequency to what their audience wants. As a former magazine publisher, I remember what used to get my attention and what was quickly discarded. What I find is that it usually comes down to timing and if a subject matter is going to be interesting to their readership.

As we are now moving towards VOD and foreign screenings, I’ve started to present Justice to reviewers for consideration.  Just having a film on a VOD platform isn’t enough, you seriously have to light a fire of awareness to drive traffic (just like our theatrical screenings).

When William Meeker of Frisco Kid at the Movies was interested in reviewing Justice, I was really looking forward to what he thought about the film. His reviews are thoughtful, detailed and thorough. I’m pleased to present his review of Justice Is Mind at this link.

The Concorde returns to flight in SOS United States as the official state plane of the Prime Minister.

The Concorde returns to flight in SOS United States as the official state plane of the Prime Minister.

With his four star review, as a filmmaker, I particularly enjoyed his statement, “Lund’s screenplay achieves Hunter’s recommended individualism by setting these topics in the context of relevant and important sociopolitical issues currently being debated in the United States.” Suffice to say, these are the points I wanted to make in the film. But it’s not just about what I enjoyed, it’s the whole evaluation of the film that really made his review stand out.

Our May 19 screening at The Elm Draught House Cinema is coming up soon and with that we turn to local media, most of which is scheduled to run this coming week. First, I could not be more thankful to Bob Leveillee of Pizza Post for his support. From the radio spot he is running, to the local media in connection with his business. While the phrase “win win” is terribly overused in the world of business, this is a perfect example of how it should work—Justice Is Mind and Pizza Post increase their awareness and customer base through mutual cooperation.  In an overly complicated world of “buzzwords” on how to market (particularly a film), it really comes down to a tried and true concept of joint benefit.  As I’ve so often had to say to those that try to over analyze the world of marketing, “We aren’t launching a space shuttle, we are [fill in the blank].”

Speaking of the space shuttle, I am back to presenting First World and SOS United States to producers and investors. On that note an investor who has financed film projects has requested both scripts and business plans. This is a journey that every filmmaker makes. It is a journey that takes time, planning and above all patience.  With Cannes underway we are already seeing some very interesting, but not surprising, reports in the Hollywood ReporterTake Note, Hollywood: The New Movie Money is Here” and “Cannes: Fewer Star-Fueled Projects Are Coming to a Lean Market.”

“I am particularly impressed with the strong performance of…” – Frisco Kid at the Movies.

Justice Is Mind - May 19 screening