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Posts tagged “SAG-AFTRA

Memory Avenue

IMAG1684I was walking down Park Avenue in New York City last Thursday on a way to a meeting and soon found myself strolling down memory lane. 3 Park Avenue started to loom higher and higher as I walked toward 20th street. It’s not the tallest building in the city by any measure, but the memory it holds for me was my first job in the big apple. The year was 1983 and it was a mailing list company. Of course it’s 2017 so I stopped to take a picture of the building and posted it to social media.

Time has flown since those early days. Did that first job help in my quest to become a magazine publisher years later? Did it lay some sort of foundation to my TV work? Then films? That of course is hard to tell, but I do believe every experience leads to another that builds to another. Some jobs we love and some we detest. At best we learn from the experience and move on. This first job was fine. It did teach me how mailing lists were sourced and sold.

The meeting I had was part of a larger goal of mine. Let’s just say that since I reactivated my SAG-AFTRA membership I’ve been looking into things.  But like so many I see on social media these days, I don’t broadcast every detail of my business activities until either a deal is done or it makes sense to do so. Seriously, why take the chance that a premature post could jeopardize a future opportunity (and don’t even get me started about those that take to social media complaining they didn’t get a part!)? Look none of us are perfect when it comes to social media. In the old days we would call our best friend and just rant on the phone, now it’s a quick post so the world can see…the world!

But while I was reflective of the past, I don’t live in it.  In those early days it was a literal production to get the word out on something. You had to hope that a radio station, newspaper or TV network picked up what you were pitching. Now you can broadcast live on social media. Indeed, it has democratized the world of promotion and is a godsend to the entertainment industry.

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With Lois Elfman at Dos Caminos in New York City.

Would I have been able to reach around the world with First World, Evidence, Justice Is Mind or Serpentine: The Short Program with the budget I had? Never. But like the days before social/electronic media, you still need a message. You just can’t post “watch me” you need to give someone a reason to in the first place. In my early days of publishing, my press releases would be faxed, now they are electronic. But they are press releases with the same general substance of title, summary and body.  The adage some things don’t change is true. And there’s nothing wrong with that.

As for things not changing, a trip to New York wouldn’t be complete without meeting Lois Elfman, my former business partner, for dinner. It was over dinner twenty years ago when I mentioned to Lois my intention to start a figure skating magazine. Now decades later it’s other projects. My thanks to her again for the great article about Serpentine she wrote for the Ice Network and securing the film’s distribution on their VOD platform.

Next post.

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Serpentine is on schedule for a February 2017 release.

From the World Figure Skating Championships to the Naval Justice School, 2016 has been a whirlwind of a year. And between these events was the figure skating political thriller Serpentine. From script, to production to media coverage, Serpentine has certainly set the stage for 2017.

I’m never one to make New Year’s resolutions. Instead I look at what was accomplished in any given year. For me, there needs to be at least the creation of a new project or perhaps some interesting acting or on camera work. Thankfully for 2016 there was a bit of both.

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With Ari Zakarian and Christine Brennan at World’s.

Of course we had this thing in the United States called a presidential election. But you can’t define your entire existence over who won or lost. Putting aside that it narrows your world and opportunities, the country goes on no matter who wins or loses. The great thing about the American presidency is every four years we change hands (sometimes). As Scarlett O’Hara would say, “After all, tomorrow is another day.”

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How half the United States felt after the election. But, indeed, tomorrow is another day!

As for another day, post production on Serpentine is moving right along and on schedule. We are into the second draft of the edit and I signed off on the opening credits VFX sequence yesterday.  And generally speaking a good amount of the film has been scored. The post-production process of any film (short or feature), takes coordination. Are all the parties on the same page? Is communication flowing from one department to the next? I’ll say this there is a comfort level working with the same parties that brought Justice Is Mind to life.

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Serpentine received front page coverage in the Telegram & Gazette with the story syndicated around the United States.

In addition to Serpentine, 2017 will usher in some personal changes. I renewed my membership in SAG-AFTRA a couple of months ago for a variety of reasons. Let’s just say I see more trips to NYC next year. One of the benefits to membership is being able to vote in the SAG Awards and getting DVD screeners. Like the election, I’ll just leave it as what film isn’t getting my vote.

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At a WWII Weekend.

But for any given year it comes down to moving the needle just a bit in the direction I want to go in. I don’t try to push for the “all or nothing” approach as that can just set you up for disappointment. Do I outline goals for the near year? Certainly. Are they resolutions? No. Frankly, I’ve never understood those that proclaim with all the caps they can on social media at the start of any year that they’re going to quit X or move to Y! Um, how about just do it for yourself whenever and see where it goes. You won’t know until YOU try not when your “friends” approve.

Sure there’s been some disappointments this year. It wasn’t all champagne and caviar. But there’s no point dwelling on the past or those that tried to check all these bags of drama onto my ship (sorry we’re full up!). Like the car accident I was in. As I thankfully walked away, you just move on (cue Scarlett O’Hara again with score).

In closing it was great to see the reach of this blog across the world for another year. Your support of these words is very much appreciated. And to you and yours across this great planet…

Happy New Year!

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The reach of The Ashton Times in 2016. Thank you for your support!