Marketing planet Earth one project at a time.

Posts tagged “Saturn V

Assembly Building

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A discovery in First Signal. What does it mean?

No the title of this week’s post doesn’t refer to a meeting hall, but the Vehicle Assembly Building (VAB) at NASA’s Kennedy Space Center. This famed building assembled the Saturn V and Space Shuttle vehicles and will be home to the Space Launch System in the future.  Assembly building could also refer to the process of creating a film.

This past week I have been quietly talking to certain actors and crew about First Signal. While I mentioned last week the plan to produce this film in August, I’m purposely being quiet on who exactly is involved until after the fact. Yes, a few actors have already been cast and I started to reach out to crew.  Of course it’s exciting to bring a project to light, but there is a method to this “secrecy”.

Those that follow me have probably noticed that I haven’t published one line of dialogue, mentioned a proposed location or stated who is already with the project. For First Signal this is all about building a comprehensive branding and marketing campaign around this “First World” universe. Much like the careful thought and preparation that goes into the assembly of a space vehicle, the same holds true for a film (but not nearly as complicated!).

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The Global Positioning Systems Directorate is part of the First Signal story.

With the number of films being created due to the democratization of the process of filmmaking, I believe it is imperative to have some sort of solid public relations and marketing campaign tied to your project. I did this with the magazines I published and have carried this discipline to my film projects. I say discipline because that’s what you need when making a movie. Yes, it’s all very exciting when you are on set and actually making a dream come to life, but the years, months, weeks and days leading up that moment is one of careful planning and execution. In particular, the genre of science fiction takes a certain amount of world building to make it original.

Of course what this also comes down to is making a project interesting for a consumer audience. This article in The Hollywood Reporter addressed the gamble films take with a box office release versus selling to Netflix. I firmly believe it was the limited theatrical release we had for Justice Is Mind that led to the majority of press reports and consumer awareness.

Honestly, unless a film has some sort of momentum owing to cast or concept, how do you differentiate one movie from another in the sea of video on demand? Do you hope it’s discovered on VOD or do you give it a consumer marketing push first with a theatrical release?  I’ll always believe the latter makes the most sense.

Components.

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The Vehicle Assembly Building with a Saturn V rocket.

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First World: Covenant Published

I am pleased to announce that First World: Covenant has been published. My first ebook went live on Amazon yesterday afternoon.

For those of you that may not be familiar with First World, the story is set in the year 2018 when China announces its first manned mission to the Moon which sets forth the unraveling of a worldwide cover-up that began when Apollo 11 discovered a domed installation in the Sea of Tranquility, and with it, the origins of mankind.

Covenant is a prequel novella that takes place twenty-four hours prior to the events in First World: RevelationCovenant revolves around four characters that each have a stake in the coming of a new world order and provides some additional background to the primary story that starts in Revelation. The synopsis can be found on the Covenant page and in the official press release.

The First World story really began in 2006 with one scene. I just imagined being on the beach when suddenly these space-like ships appear out of nowhere. OK, now where did I want the story to go.

Ever since I can remember, I have loved science fiction. I’m particularly fond of the classics from the 1950’s. I have also been fascinated with the number of conspiracy theories surrounding the Apollo missions. It’s hard to believe that some people actually think we never went to the Moon. So then where did these Saturn V rockets go?

Another area of interest of mine has been the various religious beliefs that are held by most of the human population on this planet and the governments that, let’s face it, control the population.

When I started to “pen” First World one of my other goals was to ground the story in history and major events. You’ll see what I mean when you read Covenant.

Since 2006, First World: Revelation has placed in three writing contests at leading film festivals, been produced as a short film that has screened at twenty science fiction conventions in over six countries and is running on Hulu.com through the IndieFlix channel (Yes, I am working on securing production of the feature-length version). As I mention in the acknowledgments, the words Thank You don’t nearly express my gratitude for all those that have supported this…adventure!

I hope you enjoy Covenant.  I look forward to your comments.