Although Justice Is Mind has been on Amazon Prime Instant Video for over a week, our “official” press release and email newsletter went out yesterday. With our social media efforts as part of the Viewster Online Film Festival and our theatrical screening in Chatham last week, I didn’t want this milestone to get lost. You can read our press release at this link.
Indeed this was a milestone. Having Justice Is Mind on both Amazon Prime and Amazon Instant Video in SD and HD formats opens up a world of possibilities. Getting on to Amazon Instant Video is a very straightforward process, but Amazon Prime is a different story. Simply, Amazon has to approve your film and I didn’t know what was going to happen until the film went live. But with this approval we are now in front of another 20+ million that subscribe to Amazon Prime. A special thanks to KinoNation our VOD distributor.
In addition to Amazon, Justice Is Mind is available on VHX and Reelhouse with bonus material and, at least until October 13, Viewster. I was more than pleased with our participation in Viewster’s festival. We generated some great conversations in the comments section and had a solid social media presence. Hopefully we will be able to extend our placement on Viewster. Additional VOD platforms will be coming online soon.
This past week I was working on my filmmaking seminar that will take place on Cunard Line’s Queen Elizabeth a few days before our International Premiere on October 29. When I was looking at the PowerPoint slides I was reflecting on the journey Justice Is Mind has taken from concept to screen. That’s what makes this business so exciting and such a rollercoaster. From the quiet times of planning to the highs of a screening.
Over the last several weeks, I have been presenting both SOS United States and First World for development. And like Justice Is Mind, I know this journey can take some time to accomplish. Not a week goes by when I read in the trades of a film that took time to come to fruition. For some projects its months, for some its years. And once a film is made, you are still with the project for years after. I was reading about one producer in the trades who said something on the order of, “When I decide to invest in a film I have to ask myself do I want to be in business with that person for five years or more.” It’s true, because the journey of a film doesn’t stop at the world premiere, in fact that’s when it begins again.
Point in fact, no sooner did my email newsletter go out and a major science fiction convention reached out to screen Justice Is Mind in January, 2015. How did this connection come about? I screened First World with them in 2008. As I’ve said before, I’ll say again, this is an industry about building long-term relationships.
What I learned when publishing magazines, I have taken to my filmmaking work. There’s no limit on where you can present your project. What it comes down to is determination, dedication, perseverance and a team that believes in the work, and more importantly, you.
I am pleased to report that Justice Is Mind will have its next theatrical screening on May 19 at The Elm Draught House Cinema in Millbury, Massachusetts. This comes on top of our screening on April 28 at Carnegie Mellon University in Pittsburgh, Pennsylvania followed by May 4 at the science fiction convention Penquicon 2014 in Detroit, Michigan.
When the funding came together to produce Justice Is Mind back in 2012, I was only too familiar with the rapid changes engulfing the independent film industry with the decline of DVD, the rise of VOD and the challenges theatres faced with digital conversion. But change, in my view, is a good thing because it simply brings about new opportunity.
I’ve been a proponent of VOD ever since my short film First World ran on Hulu from 2009 to 2011. (It’s now available on Amazon Instant Video). Prior to the VOD release of First World, the film screened at 20 science fiction conventions in 6 countries. Some solid interviews were generated and it laid the foundation for the VOD release. It was a different time back then as social media was relatively non-existent with the exception of MySpace. During that time I simply utilized the tried and true public relations and marketing tools from my days as a magazine publisher. They worked then and they work now.
When it comes to marketing a film, I do believe you need to have a hook. Some reason why a journalist will write about your film, buy a ticket at a theatre or stream your film. None of this is easy and takes continuous promotion and pitches. Seriously gone are the days when you can “build it and they will come”. All of these screenings to live audiences on terra firma are building our foundation for VOD.
“VOD distribution is the ‘new’ DVD distribution at least in the US market.” That statement was part of a spot on post at the Independent Film Blog about marketing a VOD release. In today’s world of independent filmmaking, we know it’s not enough to write the script, raise the funding and produce the film. Filmmakers are also publicists and marketers. Simply put, if we aren’t going to champion our own film, who is?
Over the next two months, Justice Is Mind will travel to Pennsylvania, Michigan and Massachusetts. From one of the world’s most prestigious universities, to one of the largest science fiction conventions to a theatre that is nearly a century old, each venue represents a unique audience to present the same film.
P.S. As some of you know, my best friend Kim Merriam (who played an FVMRI tech in the film) graciously allowed us to use her home as the Miller residence in Justice Is Mind. As she is starting a new chapter in her life, she has put the house up for sale. You can view the listing here.