As planned Serpentine went to picture lock this week. And while that’s certainly a milestone, there are numerous other details that need to be attended to. From completing the visual effects, to sound engineering, scoring and color correction. And then there’s the marketing plan.
As I did with Justice Is Mind, and First World back in the day, I always aim to cast the widest net. When it comes to securing media or perhaps a screening opportunity, the more eyes on a project the better as you never know who may be interested. There’s so much more to filmmaking than the actual mechanical work of creating the film.
Since pre-production on Justice Is Mind back in 2012 I have been receiving email newsletters from various “experts” in the industry. Honestly, there is no magic wand and having a star in your project just doesn’t matter (look what happened this weekend at the box office). Your project will either resonate or it won’t. It will either breakthrough or get stuck. And while there are certainly a set of standards that need to be followed from having a quality picture with a proper aspect ratio, closed captioning and a few other industry standardizations, the rest is really up to the filmmaker. My point is there is no cookie cutter sheet that gives you instant success.
Serpentine is as opposite to Justice Is Mind as First World is to SOS United States. But in all my projects I make every effort to have an audience of some sort in mind when I start to write. Passion projects are great, but given the work that goes in to making a motion picture someone has to appreciate it past your family, cast and crew.
Since First World was released on to Amazon Prime it has seen a sizable increase in traffic. Science fiction is a relatively easy sell. Justice Is Mind is a hybrid of genres with science fiction and fantasy folded into a straight drama. The marketing of that film was a three prong approach with audiences reacting all over the place from science fiction enthusiasts to those that love courtroom films. Audiences have loved it or hated it. But no matter the reaction every click and view just increases the audience. And just this week I learned that Justice was picked up by a Chinese concern. More to announce later on that development.
On a personal note, I’m glad over ten years have passed since I was publishing a magazine in the sport of figure skating. It has given me a perspective well outside the bubble I lived in for over a decade. In general, as I’ve learned, living in a bubble is never a good idea as it warps your perspective.
As for perspective, since I’ll be voting for the first time in the SAG Awards this year, I’ve been watching more independent films than I normally do. Or should I say, than I normally would simply owing to their story. What one has to appreciate is the sheer energy and enthusiasm that goes into making an independent film.
One film I just have to recommend is Jackie. From Natalie Portman’s portrayal of Jackie Kennedy to the cinematography and story, I thought it was brilliantly executed (although the score gave me pause).
Exactly one month from today Justice Is Mind will celebrate its Second Anniversary on August 18 at Cinemagic in Sturbridge, MA. Actors and crew continue to RSVP their attendance, traditional and social media is picking up, photographers are confirmed and the theater has the film. Believe me there’s still plenty to do with the media follow ups and general marketing push, but the event is tracking well. For me it comes down to planning and organization. Time moves quickly and before you know it you are seeing your event come up on the horizon.
When I was writing In Mind We Trust, the sequel to Justice Is Mind, there were a few things I wanted to make sure the sequel captured. First, the Miller family was still the nucleus of the primary story while key plot points from part one (Justice Is Mind) were expanded. In the case of In Mind We Trust it was the government’s involvement with mind reading and their partnership with Reincar Scientific. Also, when you consider TV shows like The Blacklist, Fringe, etc., audiences enjoy what I call “intelligent intrigue”.
I am pleased to present the concept trailer for In Mind We Trust. The trailer can be watched on Vimeo or YouTube. My aim with the concept trailer was to introduce elements from Justice Is Mind that carry forward into the sequel In Mind We Trust. From part one we know the United States government and intelligence agencies are, for some reason, involved with mind reading technology. The answers become clear in the sequel, thus the concept trailer sheds some light on where the story will go. And as the U.S. Supreme Court has now become the defacto policy maker in our government, the concept trailer, like the screenplay, ends at America’s highest court in the land.
Of course, I want to thank Daniel Elek-Diamanta for the tremendous score he wrote for the concept trailer. The gravitas of his score just brings the entire concept trailer to life. Those of you that have been following Justice Is Mind know that Daniel scored the entire film. Indeed, as one of our actors said recently, it’s worth the price of the ticket just to hear his score. For those of you that can’t make our screening on August 18, please visit www.justiceismind.com for VOD viewing options.
But the real new horizon this week was not a movie, it was the actual New Horizons interplanetary spacecraft and successful Pluto flyby on July 14. The word “stunning” doesn’t even begin to describe the quality of the images New Horizons set back to Earth.
I was a bit too young (4) to appreciate the Apollo 11 Moon landing, but the excitement shared around the world about New Horizons encounter with Pluto was truly one for the history books. From NASA’s scientific achievement to the sheer enthusiasm of audiences around the world waiting and watching for those early pictures. I can only imagine how the New Horizons team felt when they were waiting for the spacecraft to communicate after its closest flyby. Nearly ten years in space, and years of planning before that, and you are waiting for a signal, until…
New Horizons phoned home.
To learn more about New Horizons and its historic mission to Pluto, please click this link.