August 18, 2013. Five years ago today I was in Albany, NY for the world premiere of Justice Is Mind. The idea for Justice came to me in 2010 when I came across a 60 Minutes story about Thought Identification “mind reading.” I was researching mind reading “computers” when I was writing the sequel to First World. Yes, I finished writing the sequel. But no sooner was my Final Draft software cooling down and it was fired up again to write Justice.
I’ve often written about the development of Justice. The endless pitch to producers and financiers started at the script stage. Then I produced a short film version Evidence to develop interest in the project. After a couple of theatrical screenings and media the financing came together to produce the feature. Let me just say that 2012 was a whirlwind of a year. But in the end, over 10 crew, 100+ actors and 15 locations came together. Even post production into 2013 went relatively smoothly. Justice enjoyed a limited theatrical run, screenings at law schools, science fiction conventions and an international premiere on Cunard Line’s Queen Elizabeth (yes, that was a highlight!). The film is now available worldwide on VOD.
When you’re an independent filmmaker the completion of a feature film is a milestone that should be enjoyed and celebrated. As I see with so many in this industry, they worry incessantly about the next project when working on the current one. There were only a couple of occasions during Justice when a few people tried to get out of commitments because of an audition or other project they wanted to be part of. I’ve always believed in giving your maximum to every project you’re involved in. You worry about the next one after the fact.
It’s one thing to attend a film premiere for someone else’s project, it’s entirely another to attend one for your own. For nearly two years after our world premiere, so many of us attended the screenings together. For a while we were like a traveling road show! These weren’t film festivals, they were theatrical screenings. There is nothing more gratifying as a filmmaker than seeing your film on a marquee next to mainstream “Hollywood” productions. You work like hell to make the film, but seeing it in the market is in one word – gratifying.
A feature film isn’t about the “cool” photos behind the scenes of making it, it’s about creating the world around it so when it’s released there’s a place in the market for it. An acting friend of mine last year coined the phrase “the milk carton movie” for those films he was involved in that never saw the light of day. There were essentially “missing.” I couldn’t even fathom making a movie that sits on a shelf waiting for someone else to decide its fate. Film festivals are fine enough if you get into the top tier from an awareness point of view, but as a filmmaker you don’t see ten cents of box office from them. More importantly why would I want to share the public relations spotlight with other films? I remember only too well when we had a screening for Justice at a major university and, unknown to me, there was a small film festival in town that weekend. A reporter said to me they only had so much space and simply couldn’t accommodate everyone. Well, thankfully our screening went well because it was marketed internally and had some scientific personalities attending. That was a lesson to be learned.
As I now venture into the world of First Signal, I look back on the days of Justice Is Mind with great fondness and realize what’s possible when the right team comes together. I’ll never forget what one of the stars of Justice said to me at our last theatrical screening in March, 2017 “This never gets old.”
No, it doesn’t.
I remember the mission I was on when I wrote First World in 2006. It was a commitment and passion to learn the craft of screenwriting, research a project and then, to quote this recent article in Script magazine, “write the hell out” of it. Those early efforts resulted in three screenplay nominations and the production of a short film version that screened in several countries. Indeed, I was on a mission.
We live in a world of instant gratification. But that world is a fantasy in the entertainment industry. Someone at some point at some place at some time dedicated years (or decades) to make their project a reality.
Just this week the tireless efforts of the SS United States Conservancy seems to have led to a deal to save the majestic and historic SS United States ocean liner. The redevelopment of the famed liner will be announced in New York City this week. Anyone that has been following their efforts knows this has not been smooth sailing. Thankfully an impassioned plea by the Conservancy to save the ship from the breakers a few months ago brought much needed worldwide attention and donations to the storied liner. The same passion and commitment holds true in the entertainment industry.
After I wrote Justice Is Mind I remember the endless pitches, presentations, blind alleys, dubious investors and bad advice. But it was at one point during the process that I remember going through the same thing in publishing a decade plus prior when trying to raise capital for that venture. That deal clicked at one point just like Justice Is Mind did. But in both cases there was a commonality – I produced these projects myself with investors. That’s the direction I now take.
Would it be grand if “Hollywood” wanted to take one of my projects and run with it? Of course. But Hollywood as we now know it, because the industry is fragmented and decentralized, is everywhere. Audiences don’t care where or how a film came together, they just want to be entertained. It’s really that simple. It was the same with magazines. I was told over and over again that nobody would take me seriously unless we published out of New York. I lived in New York and worked in publishing (TIME magazine). Sure, it was cool. But expensive. In the end, I published market leading magazines based in Worcester, Massachusetts. Readers and theater audiences don’t care where a project originates from.
There was a certain sense of satisfaction when I returned to Los Angeles in 2013 for the West Coast Premiere of Justice Is Mind. A film, born out of Worcester and filmed primarily in central Massachusetts was screening in the entertainment capital of the world. “Hollywood” is as much an atmosphere as it is a corporate entity comprised of all manner of divisions. All “Hollywood” wants is the audience because the larger the audience the larger the revenue.
For those of you on a mission in this industry, I encourage you to read Jeanne Veillette Bowerman’s article in Script magazine. Above all else you need to be passionate about your work while keeping an open mind on collaboration.