Marketing planet Earth one project at a time.

Posts tagged “Serpentine movie

First Deal

First Signal publicity still

After over a year of searching and talking to sales agents and distributors, I’m pleased to announce that Indie Rights picked up First Signal for worldwide distribution. Our official press release can be found at this link.

As I mention in the press release, I’ve known of Linda Nelson’s company for many years. I first heard of Indie Rights when Justice Is Mind was having its theatrical run in 2013.  Since then, I have come across a variety of sales agents and distributors. There are very few constants in this industry except one thing – reputation. While there was another company I was considering, Indie Rights had the best reputation among filmmakers. If you’re a filmmaker with a completed project, I highly encourage you to visit their website to learn more.

First Signal will be distributed by Indie Rights.

This truly is an industry about reputation. If you treat people well, if you’re honest, if you do the job you were contracted to do, that type of currency can be cashed in anywhere. But if you are difficult to work with, fail to deliver or impede the process, you’ll find your dance card pretty empty. I’ve talked about this before, there’s a reason why you see the same actors, crew and other partners working together from one project to another – reputation.

As we begin the process of organizing the deliverables for Indie Rights, I now turn my attention to First Signal’s marketing plan. In addition to what I’m hoping to do theatrically, the plan also includes First Signal’s VOD release (May). This will be markedly more involved than what I did for Justice several years ago. As the release will involve multiple outlets and countries, the key will be to put together a plan that can be somewhat replicated from market to market. As an independent filmmaker, the challenge is to put together a plan that is possible, sustainable and affordable. In all honesty, I do enjoy the marketing aspects of film projects. For me it’s about introducing audiences to a new film, whether they are here in the United States or some distant land. The one universal language we all have in common is the art of film (although dubbing may be involved!).

I’m also pleased to announce that my political thriller SOS United States is now an official selection of two festivals, winning one. SOS United States won Best Plot at the Gold Star Movie Awards. For 2021 the marketing for SOS is to continue the film festival submission process, while presenting the project for 2022 production.

The political thriller genre is truly my favorite. Whether I incorporate the genre in sci-fi with First Signal, psychological thrillers like In Mind We Trust (the sequel to Justice Is Mind) or my figure skating drama Serpentine, the political thriller genre weaves throughout all of them. For me, I like a plot that takes many twists and turns. One of my favorite political thrillers is The Odessa File. The central character (played by Jon Voight) is a journalist. I always like a film that has a journalist as it lends credibility to the plot when the character investigates. The surprise ending in The Odessa File is well worth the watch.

Plans.


First Poster

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First Signal is being formally reviewed by the Pentagon (Department of Defense).

The development of a film property isn’t just about the actual filming, it’s about creating imagery, branding and a marketing campaign. Long after you type the first word of your script, it’s the first image associated with the story that everyone remembers. How many times do we read about a project in development or one that has long ago been filmed, until we see an image associated with it?  First Signal is much more to me than just another film project. It’s about setting the right tone and creating the “world” of First Signal.

Although I had a general idea of what I wanted to see in a promotional poster, I had no idea that Daniel Elek-Diamanta was thinking along the same lines. Daniel, as some of you know, is an accomplished composer. He brilliantly scored Justice Is Mind and Serpentine. Unless he’s not available, he knows he’s always my number one. Weeks ago he agreed to score First Signal. In addition to his talent scoring films, he’s also a brilliant graphic designer. When he sent me a surprise draft of a promotional poster for First Signal it’s like he read my mind (Justice Is Mind?).

I am therefore pleased to present the first promotional poster for First Signal by Daniel Elek-Diamanta! Inspired by the famed Earthrise photo from Apollo 8, with a star field created by Celestia an open source virtual 3D astronomy program, the poster was released today on IMDb and social media.

Also launching today is First Signal’s official url www.firstsignalmovie.com. The site presently points to First Signal’s Facebook page, but will soon be directed to a custom designed website. The footage has already been selected with Daniel working on an introductory score.

Standing out in this industry is a herculean task. Sure, I go to my social media feeds and I see what’s going on locally. But it truly comes down to making a national and international push for a project. I’ve never had any interest in being a “popular local.” For me, it’s about someone discovering my films who lives far away from where it was created.

When Justice Is Mind had its international premiere on Cunard Line’s Queen Elizabeth back in 2014, nobody on the ship, aside from my mother, knew me or anything about the film. All they knew what was in the daily communique. Those passengers were my most important audience. Thankfully the screening was, I’ll say it, smooth sailing.

I also received word this week that the Department of Defense is formally reviewing First Signal for possible cooperation. As some of you may know, the military has entertainment liaison offices that work with the industry. Although First Signal is science fiction, there are numerous elements to the story that are based in the real world. And like the legal aspects of Justice Is Mind, I think it’s important to insure the military and science aspects are properly vetted.

The Pentagon.

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