Marketing planet Earth one project at a time.

Posts tagged “SETI

Ice Market

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Serpentine will shortly go to picture lock.

With picture lock on Serpentine coming up probably this week, the marketing plan I’m putting in place for this film won’t exactly be created from scratch. Having published a consumer magazine in the sport for just over ten years, let’s just say I have a pretty good understanding of this market. Oh sure, things have changed over the years, but not that much. Case in point, I’ve been presenting the opening credits to a variety of industry insiders over the last couple of weeks.

But this project isn’t just targeted to the sport.  As a political thriller that traverses a variety of countries and covert situations, the aim is to reach a broader audience. As I state on our website Serpentine is “Tinker, Tailor, Soldier, Spy and The Americans meet the sport of figure skating with a hint of Madam Secretary”.

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This shot from Tinker, Tailor, Soldier, Spy inspired the FBI conference room shot in Serpentine.

Of course since my time publishing magazines, we now have online streaming and social media. Both have been a godsend to the entertainment industry and a must for independent filmmakers like myself.  Platforms that are essentially free that reach around the world. Just over ten years ago, if I wanted to reach a market in a foreign country I had to buy premium newsstand placement and display ads. While the latter still has a place, geomarketing on social media is de rigueur.

But with these new mediums come a lot of noise. If you let it happen, it’s very easy to get caught up in someone’s vortex of whatever. Seriously, unless it’s somewhat business related or of personal interest to me, I just tune it out. I always make an effort to ask myself if what I’m posting is improving my brand or my business. Sure, we all have our positions on a variety of things and “milk toast” posts are boring, but it really comes down to how others are perceiving you. I know I’ve made more than a few social and business related decisions simply by what someone is posting.  Social media is like the SETI project. The majority of signals are just noise, but on occasion there is that “WOW” moment.

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This shot in Serpentine was inspired from Tinker, Tailor, Soldier, Spy.

On the marketing front it has been interesting watching a variety of screeners through the SAG Awards voting process. While some of these films have done an outstanding job of marketing, others have just failed miserably. Because I read the trades I generally know what the films are doing before they reach the market. Does that influence my vote? No. Because making a film is hard enough and if you are part of the voting process it should be watched.  There’s no question that I believe Arrival is a brilliant film in concept and execution and I’ve been more than public about my disdain for one filmed in my home state. But having started to watch Hidden Figures, the story simply grabs you right out of the gate. Or maybe I should have said the launch pad!

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But through all this I do see a bright future for independent film. Oh there are those that complain about this and about that. Financing has always been difficult and getting a film together can be just as involved as a Moon launch, but filmmakers are an innovative bunch. We cut through the noise, drive around the roadblocks, scale the brick walls and every other obstacle and persevere. To partially quote Theodore Roosevelt, “Nothing in the world is worth having or worth doing unless it means effort…”

Next steps.

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Let Them Find Us

With the final mission of the space shuttle program launching this Friday, July 8 with Atlantis’s scheduled lift off from Kennedy Space Center at 11:26 EDT, the debate begins on what is truly the next step for NASA and indeed our long term goals in space exploration on a planetary scale.

We have the grand and fantastic International Space Station, a Multi-Purpose Crew Vehicle in development, unmanned spacecraft exploring every facet of our solar system while discovering new worlds beyond our own and an exciting commercial space program being led by SpaceX. But what NASA really needs is a budget set in stone, law and time that spells out exactly where the agency is going to go without interference from the whims of a new American President.

In my view, there really have been only three Presidents that understood the importance of setting long term goals for the agency – Kennedy, Nixon and Reagan.

When the Apollo program ended in the early 1970s, the next phase for NASA was well underway with the space shuttle when Nixon announced the program in 1972. Of course a few years earlier, it was Wernher von Braun who said at the time of the Apollo 11 launch “You give me 10 billion dollars and 10 years and I’ll have a man on Mars.”

Back then NASA had direction and long term goals. I’m not saying we don’t have that to some degree now, nor were the 1960s and 70s not fraught with budgetary issues, but NASA’s direction cannot be decided every four years. NASA needs, at least, a 10 year plan that cannot be changed once it’s approved by Congress.

Of course, what I have always found uniquely interesting in the history of the space program is its origins from the 1930s and The Third Reich. For it was that impoverished nation of Germany that conceived the Silbervogel – a winged aircraft that, to some degree, gave birth to what evolved into the United States space shuttle.

One has to truly wonder what inspired those scientists to create what they did given their resources at the time. Could there have been some outside influence perhaps? After all, we are talking about the invention of new applications in science and technology.

I, for one, believe in the ancient astronaut theories. In addition to the general concept of First World being built around it, there are simply too many unanswered questions regarding the abrupt jump in technology and the development of modern civilization. Something, someone or some action had to be responsible. While evidence certainly exists of some sort of interference in our society, an answer has not revealed itself.

Over at Space.com, Andrei Finkelstein, Russian astronomer and director of the Russian Academy of Sciences’ Applied Astronomy Institute in St. Petersburg, said “The genesis of life is as inevitable as the formation of atoms.”

We have discovered over 1,000 extrasolar planets and with the success of the Kepler space telescope are discovering more everyday. Now that we know where these otherworld planets are, we can turn SETI’s radio antennas to very specific areas of the cosmos to listen.

But with SETI’s budget slashed and its Allen Telescope Array offline, how can we listen to possible signals from alien civilizations if they are aimed at Earth? SETI needs just $200,000 to start listening again.

I leave you with this thought. Why have Earth’s space programs morphed into a thousand different directions with no clear goal? Haven’t we all noticed that we have these great tools in science and technology but no coherent global program to unite these platforms in a mission of revelation? I’m not talking Biblical Revelation here, but the revelation in knowledge and understanding.

The answers we seek are probably already here, but we need the organization to find them – or maybe to let them find us.