In the entertainment industry it is the “one sheet” that advertises and promotes a film. In an instant the release of a one sheet sets the tone for a film that could be weeks, months or years from release. It is a form of media that should be carefully thought out. While it’s impossible to convey the entire story in a film poster, it should at least project a certain atmosphere.
When I was in post-production with Justice Is Mind my goal was to conceive of a poster that would represent the general story. With an MRI image in the background we see two sides of Henri Miller. One looking forward in the present world and the other looking backwards into World War II. I had the general concept in mind when we were shooting so I had Vernon Aldershoff, the actor that plays Henri Miller, photographed accordingly.
With Serpentine, the story revolves around a figure skater caught up in a Cold War mystery. With a sheet of ice as the backdrop, a skater is centrally framed in Red Square to convey the premise of the story. For SOS United States, the image of two F35’s flying in proximity to a cruise ship, dramatizes the accompanying tag line that says it all.
There are times when the production of a one sheet has to be as accurate as possible. First Signal was one of them. While the science fiction aspect gives one a certain amount of creative freedom, some things need to be right. The Moon to Earth vantage point was modeled after the famed “Earthrise” picture taken from Apollo 8. But it was the star field that needed to be accurate. Thankfully, Celestia, a 3D astronomy modeling program, was available (Special thanks to Daniel Elek-Diamanta for creating the poster and finding Celestia!).
Right after I registered for AFM, I was wondering what I could create to represent my various projects. While they each had their own branding and collateral (depending where they were in the production pipeline), I realized that I didn’t. Those that know me and my projects know what I create, but there is a whole industry universe out there that doesn’t.
I am therefore pleased to present the one sheet for The Ashton Times. Designed by my longtime colleague and friend Adam Starr, it is designed to promote and illustrate the type of works I create. For the last couple of weeks it has been included in my industry communications and promoted on MyAFM and Cinando. As we are an industry of image, I think it’s important to create what we can to present our projects in the best possible light.
It seems fitting that I’m preparing to leave for AFM during the anniversary week when Justice Is Mind had its international premiere on Cunard’s Queen Elizabeth in 2014. That screening proved to me that you don’t have to be a major or mini studio or have A or B list actors in your film to have a marketable project. Indeed, you only need one thing…
…a good story.
I’ll never forget the day Adam Starr brought his drone to the set of Justice Is Mind. When I wrote the part in the story that called for a drone, I count myself lucky that Adam had one. In those days (2012) a drone for an independent film was a novelty. Adam had recently purchased a drone for a commercial shoot so thankfully he had one. As you can see from the image below, he did a great job. And with his VFX skills he transitioned from drone footage to special effects seamlessly.
Last weekend was a bit of a drone adventure for me. After my successful shots at the McAuliffe-Shepard Discovery Center earlier in the month, I went to a WWII event at Battleship Cove. I go every year, but this time I brought my DJI Spark. Although I’ve been working with the drone for a few months now, I never really put it through the paces. The image above was from the drone’s maximum height (without the remote controller). Yes, “Big Mamie” is a big ship! To watch the video, click this link.
The next day I went to Newport, RI and toured The Breakers. Although I took a picture of Marble House with the drone when I was at one of the “Cars & Coffee” shows, I had yet to video one of the Gilded Age “summer cottages.” After the tour I started to envision what I wanted to see from this great mansion that was the home of Cornelius Vanderbilt II. For those that remember the opening credits of Dynasty, that was my motivation. To watch the video, click this link.
To answer what some of you may be thinking, yes, I always get permission to film at museums and the like. The drama you hear about drones is pretty much nonsense. Operating a drone is like driving a car. It’s called practice and being responsible. If I’m not sure about something, I’m not going to try it. One of the cardinal rules is pretty simple—always be able to see your drone. Today’s drones have so many wonderful features built right into their programming. For mine, I can just tap “return to home” and that’s exactly what it does.
As part of SOS United States takes place on the USS Massachusetts, I’ve always wanted to do some filming at the museum. My interest in The Breakers was obvious. What filmmaker wouldn’t want to film such a grand residence? Because these two locations are so unique, my aim was to get two different looks if you will. But there are those moments when you kick yourself. I was approaching the low battery warning and had one more chance to get a shot at The Breakers. I hit “tap to fly” and the Spark was moving forward nicely. After a few moments I hit return to home. But I forgot to hit record when it was flying! Thankfully, I had enough footage.
Of course I originally purchased this drone for First Signal. Although actor and crew scheduling conflicts meant moving the film to 2019, this actually gives me more time to experience the capabilities of the Spark. There’s lots to shoot in the region!
As for First Signal, SOS United States, and my other projects, I always have a plan b. This November I’ll be traveling to the American Film Market. I haven’t been to Los Angeles since Justice Is Mind had its west coast premiere in 2014. It will be great to make new contacts and visit with friends and colleagues from my days in “Hollywood.”
Ever since my mother introduced me to the story of the RMS Titanic and Titanic Historical Society, I have always been interested in the world of ocean liners. I have toured the RMS Queen Mary in Long Beach, CA twice (the second time they had a Titanic exhibit) and have sailed on the RMS Queen Mary 2. One of my projects SOS United States is based around the story of an ocean liner. Of course it was the international premiere of Justice Is Mind on the MS Queen Elizabeth that has been a career highlight. Thus, you can imagine my excitement when I learned about the Ocean Liners exhibit at the Peabody Essex Museum in Salem, MA.
Last Tuesday, on my birthday, I drove to the museum to check out this exhibit and could not have been more impressed with the level of detail and information. The exhibit starts with how the cruise lines advertised and promoted their ships before moving on to engineering, artifacts and life on board during those heyday times of travel by ocean liner. The 1947 model of the RMS Queen Elizabeth, which once adorned the New York offices of Cunard, was a featured display.
For me I was particularly interested in learning more about the SS United States. As some of you may know, in my story SOS United States the fictional SS Leviathan is based on the SS United States. As she was partially funded by the United States government, she was designed for speed and conversion to a troop ship in times of conflict. The tank and plating models were fascinating. Then there were select pieces of her fittings that were truly spectacular. But seeing the Blue Riband trophy on display really illustrated her place in history. The trophy was won by the SS United States in 1952 for recording the highest speed for westbound service in the Atlantic Ocean. She still holds that title today.
But for all the glitz and glamour of those days, there were those ocean liners that met unfortunate times. No story is more tragic and sad than that of the RMS Titanic. When I entered one of the galleries I saw a piece of beautifully sculpted wood on one of the walls. It was from her first class lounge. Apparently it had washed up in Nova Scotia after her tragic sinking on April 15, 1912. I found myself just staring at it and imagining the pomp and circumstance of those entering the lounge to enjoy a festive evening only to then picture the sheer horror as they tried to escape a doomed ship. We will never know what that was like, but this piece of living history is a reminder of those days long gone.
Another highlight was from Titanic’s sister ship RMS Olympic (known as “old reliable” as she was in service until 1935). Seeing the clock from her Grand Staircase was truly something. Considering this panel was identical on Titanic, it just makes that time in history all the more real when you see artifacts like this. There was other unique area of the exhibit that featured the entertainment industry. Select scenes from movies that took place on ocean liners; one of my favorites starring Bette Davis and Paul Henried in Now, Voyager.
But voyages by sea are still, in my view, the best way to travel. You arrive at the port of embarkation with your ship looming up in the near distance calling for attention. Soon you find yourself on board as your luggage is brought to you. And before you know it, you sail into your holiday. However, if your holiday is a New England one, visit the Peabody Essex Museum’s Ocean Liners exhibit. You’ll be glad you boarded.
With Marche Du Film (Cannes) coming up, I always find it interesting to learn about the new players while reading about the fate of others. No doubt in the weeks ahead we will read in the trades about the big splash of a new company’s star driven acquisition or the sorry story of others that used to hold court on private yachts. Having been to Cannes many years ago (not for the festival) the location is truly a stunning one to announce a major project.
There is no question that this is an industry of flash. When you have good news to announce you do so publicly, loudly and in grand fashion. The whole point is to cut through the noise to get your project noticed. As I’ve said time and time again, this industry is as much about making motion pictures as it is about promoting them. This is why in so many cases when you see a production budget you multiply it by itself for marketing and public relations.
But then there are the rest of us that aren’t making $175 million motion pictures (at least not yet!). What filmmakers like me rely on is reliable consistent revenue from VOD. While so many players come and go in this industry, we rely on VOD platforms to be there year after year. Although sites like Netflix are in a public relations battle with Cannes, Amazon is playing by the rules and, “was not coming to the South of France “looking to disrupt Cannes,” adding, “You have to approach Cannes on its own terms.”
And while Cannes is one of the world’s greatest launching pads for a film, there are VOD sites like TubiTV that are also making waves. Just this past week the site announced a $20 million outside investment. Justice Is Mind has been on TubiTV for several months and has started to gain some solid traction. I’ve also noticed an increase in traffic for Justice on other VOD sites. All these upticks bode well for the industry as a whole. It shows that consumers are watching across a variety of platforms and it doesn’t matter if they are star driven $100 million plus budgets or films made for under $100K. At the end of the day audiences want to be entertained and they want the choice to be theirs.
But as the industry enters a new season it’s a review of my current projects First World, SOS United States, Serpentine and In Mind We Trust, the sequel to Justice Is Mind. Are my websites updated? Do they convey the current status of each project? You know what they say about first impressions, you only get one to make one.
There is, however, a cardinal rule that I live by. I never disclose who I’m talking to and who I submitted to. This is why I declined to respond to a local entertainment publication that reached out to me on one of my projects. This is like when actors announce who they just auditioned for (or what festivals a filmmaker submitted to). I promise you that doesn’t help you get the part any quicker. In fact, it can have an opposite result. The same holds true for behind the scenes conversations. Sure, the trades like to know what’s going on, but confidentiality is paramount.
However, I will say this. The world’s largest oversees mobile player picked up Justice Is Mind from our distributor earlier this year. But until it’s live, I’ll hold on the formal announcement.
As the venerable Hannibal Lecter said, “Shall we say dinner and a show?”
Before we finished working at the Naval Justice School (NJS) several of us agreed to get together to see a play one of our fellow actors was in. Phoenyx Williams was certainly pulling double duty. Playing an NCIS Agent along with me during the day he would then travel back to Providence for nightly performances in the “Post-Electric Play” Mr. Burns (by Anne Washburn). Williams played the “electric” Mr. Burns.
But before the play, we met up for dinner at the excellent Federal Taphouse & Kitchen. Although it was exactly a week since we last saw each other at NJS, it was great catching up with new friends and sharing some interesting stories. I’ll just say this, lots of laughs! Of course the director in me is always mindful of the clock and we were soon on our way to the Wilbury Theatre for a 7:30 show.
Although most of us had been briefed on the synopsis, we honestly didn’t know what to expect. The premise from their website states, “After the collapse of civilization, a group of survivors share a campfire and begin to piece together the plot of “The Simpsons” episode “Cape Feare” entirely from memory.” It started at the campfire and then went on to two additional acts with two intermissions. I have to confess, I’ve never watched The Simpsons.
As a writer, producer and director I’ve certainly created experimental work. But with experimental work comes risk. While the story wasn’t for me (as one of the actors in the play said to me this play is either for you or isn’t), the acting, writing and production itself was excellent. Although I didn’t care for the story, the execution was brilliant and the actors are wonderfully talented. The “fun” highlight was when the actors moved the audience (we were on risers with wheels!). In conclusion, the third act was owned by Williams. He nailed it.
Whether it’s stage or film, this entire industry is an experiment of some sort or another. I applaud anyone that creates an original work and doesn’t try to duplicate someone else’s efforts. I hear time and time again from filmmakers and actors who try so hard to be like this filmmaker or this actor. How about creating your own brand? You can be sure that I want to see what Anne Washburn comes up with next and I’ll be following these actors!
As for next, this past week was also about reorganizing my projects. With Serpentine: The Short Program released, my focus goes back to promoting that project along with In Mind We Trust (the sequel to Justice Is Mind), First World and SOS United States. I say now what I’ve said before, projects do not come to fruition overnight. It takes abject dedication to bring a work to life. Whether that be a play, movie or performing career.
But with every new experience comes a new idea.
As planned Serpentine went to picture lock this week. And while that’s certainly a milestone, there are numerous other details that need to be attended to. From completing the visual effects, to sound engineering, scoring and color correction. And then there’s the marketing plan.
As I did with Justice Is Mind, and First World back in the day, I always aim to cast the widest net. When it comes to securing media or perhaps a screening opportunity, the more eyes on a project the better as you never know who may be interested. There’s so much more to filmmaking than the actual mechanical work of creating the film.
Since pre-production on Justice Is Mind back in 2012 I have been receiving email newsletters from various “experts” in the industry. Honestly, there is no magic wand and having a star in your project just doesn’t matter (look what happened this weekend at the box office). Your project will either resonate or it won’t. It will either breakthrough or get stuck. And while there are certainly a set of standards that need to be followed from having a quality picture with a proper aspect ratio, closed captioning and a few other industry standardizations, the rest is really up to the filmmaker. My point is there is no cookie cutter sheet that gives you instant success.
Serpentine is as opposite to Justice Is Mind as First World is to SOS United States. But in all my projects I make every effort to have an audience of some sort in mind when I start to write. Passion projects are great, but given the work that goes in to making a motion picture someone has to appreciate it past your family, cast and crew.
Since First World was released on to Amazon Prime it has seen a sizable increase in traffic. Science fiction is a relatively easy sell. Justice Is Mind is a hybrid of genres with science fiction and fantasy folded into a straight drama. The marketing of that film was a three prong approach with audiences reacting all over the place from science fiction enthusiasts to those that love courtroom films. Audiences have loved it or hated it. But no matter the reaction every click and view just increases the audience. And just this week I learned that Justice was picked up by a Chinese concern. More to announce later on that development.
On a personal note, I’m glad over ten years have passed since I was publishing a magazine in the sport of figure skating. It has given me a perspective well outside the bubble I lived in for over a decade. In general, as I’ve learned, living in a bubble is never a good idea as it warps your perspective.
As for perspective, since I’ll be voting for the first time in the SAG Awards this year, I’ve been watching more independent films than I normally do. Or should I say, than I normally would simply owing to their story. What one has to appreciate is the sheer energy and enthusiasm that goes into making an independent film.
One film I just have to recommend is Jackie. From Natalie Portman’s portrayal of Jackie Kennedy to the cinematography and story, I thought it was brilliantly executed (although the score gave me pause).
Setting up a new project like Serpentine is one of details. It starts with the script where you generally write in isolation. But when you make the decision to produce, that’s when a film takes on an entirely new dimension as it becomes project management with location partners, crew, actors and a variety of other participants.
This past week the location for the ice rink was confirmed along with the actors that will play Suzanne Wilson and her coach Elizabeth Rogers. The latter has a great backstory that I will soon share. Let’s just say that my experience in figure skating has come full circle from the time I first set foot on the ice.
Certain other actors have been confirmed along with crew. Over the next several days the aim is to confirm the rest of the crew while posting for actors and securing the final two locations. My plan is to formally announce the cast, crew and location partners via press release by October 1. Should our plans stay on track, the goal is to start principal photography at the end of October.
Like Justice Is Mind, and somewhat with SOS United States, when I started to write Serpentine my aim was always to produce the project. While it certainly helped that I had a background in the sport, when one decides to produce it’s a commitment. One that starts long before and long after the production wraps. Serpentine started in January 2016 and will continue long into 2017 and well into 2018 and beyond should the feature move forward. There are no shortcuts in this industry.
I’m reminded of this commitment every day with First World, Justice Is Mind and SOS United States. With First World and Justice Is Mind released, there is the regular social media and general promotion. Both are doing extremely well on Amazon Prime in all their territories while SOS United States is still being reviewed by a production company (one that regularly produces).
Filmmaking is not like the old Ron Popeil motto of “Set it, and forget it!” once a film is completed. Promotion, in the age of VOD, is ongoing. Take this week for example, Justice Is Mind just arrived on TubiTV. As all of us associated with Justice Is Mind are reminded, four years ago this month we were filming and yet the project continues to reach new audiences through platforms like TubiTV. Platforms that didn’t exist when we were filming Justice Is Mind.
TubiTV reminds me of Hulu in its early days. It’s an advertiser supported VOD platform that doesn’t require a monthly or annual membership like Netflix (or Amazon for Prime). What’s important in the world of film distribution is to give audiences as many choices as possible on how, when and where they want to watch a film. Today, three years after release, Justice Is Mind can be watched on your TV, computer, tablet, smartphone and an array of other devices and platforms.
Speaking of platforms of a different nature, it looks like after twenty years I’ll need to get my skating legs underneath me again for Serpentine.
“Not paying enough attention to the script.” I couldn’t agree more when I first read that statement attributed by Arnon Milchan of New Regency on The Tracking Board. Time and time again I read in the trades, or general consumer press, about the issues a film has faced because of the script. In so many of these cases it seems that a script was rushed to fulfill some sort of contractual obligation. But as I posted this past week on Facebook, no amount of A list actors can rescue an ill-conceived script.
The article that Milchan was quote in revolved around the dearth of the mid-budget movie. I fondly remember the variety of movies that studios used to distribute in mainline theaters that didn’t revolve around a comic book, endless sequel or rehash of something we already saw (like the latest Star Trek and Star Wars films). But thanks to determined filmmakers, great films like Trumbo, Spotlight and The King’s Speech are being made and, honestly, always will be. It’s just a matter of finding the right audience to support it from financing to distribution.
As I come up towards the end of the political thriller I’m writing around the sport of figure skating, there is the continued promotion of either projects completed or in development. In my post last week I talked about my “special relationship” with the UK. A few days after my post, I was nicely surprised when Daniel Elek-Diamanta sent me a re-imagined look for the SOS United States concept poster. While I wanted the first concept poster to reflect the vintage era of the ocean liner, this one presents the same view but with a contemporary look. When developing a new project, it’s all about promotion and this concept poster really captures it!
In the world of filmmaking, particularly as an independent filmmaker, it’s all about promotion and getting the word out. It’s about exploring every avenue of distribution and pitching your project. We all look around to see what other filmmakers have done to promote their projects, but what works for one film may not work for another. But there are some distribution avenues that are just a no brainer – Amazon.
When Amazon announced their new Amazon Video Direct program I could not be more excited. Although First World was available in the United States for some years, I now had the ability to have it in Japan, United Kingdom, Germany and Austria. Last week it went live in those countries. Yesterday, I uploaded all the necessary digital assets for Evidence, the short film version of Justice Is Mind (the feature is with a distributor). The process was painfully simple to reach an audience in the tens of millions.
But when I saw someone post on their Facebook page, “I fear my work will get lost in a sea of titles and get drowned out by larger studios.” That’s a defeating position to take. Once it’s live on Amazon it’s just a matter of external promotion through social media and other channels. Amazon operates on an algorithm of suggested films. All it takes is a few people to find your project on Amazon and it will just continue to grow. While there are other VOD platforms popping up every day, they rely on the filmmaker to bring the audience whereas Amazon already has the audience. Yes, you’re in a sea of films. But I’d rather be in an ocean than a puddle.
When I was living in New York City in the 1980s there was ship docked a couple of avenues away that I would sometimes notice. In those days it was a dawn walk down 10th avenue in the morning on my way to Sky Rink before I went to work at Time magazine. That ship was the aircraft carrier USS Intrepid.
Last week I traveled to the city to spend the day at The Intrepid Sea, Air & Space Museum. I’m not sure if there is another museum in the world that offers an aircraft carrier from World War II, the Concorde, the Space Shuttle Enterprise and the Galileo shuttle from the famed TV series Star Trek. Needless to say among the array of exhibits there’s plenty to do!
When I was researching and writing both First World and SOS United States there was so much at the museum that touched on these stories. Not only do both involve aircraft carriers, the basis for First World is the 1960s space program and the return of the Concorde in SOS United States as Commonwealth One for the Prime Minister of the UK. It’s one thing researching a subject, it’s entirely another to experience them in real life.
Of course, being a Star Trek fan, I know the museum is getting a Star Trek exhibit in July. What I didn’t know is when I walked into the Space Shuttle pavilion I would see the Galileo shuttle from the TV show! I had just watched a documentary on the group of fans that saved this storied piece of TV history from a piece of discarded junk to a restored prop of broadcast quality. Yes, it was a total geek out moment seeing this iconic prop.
As for history, I remember seeing the Space Shuttle Enterprise on TV when it did its atmospheric tests in the 70s. Although I saw the Space Shuttle Discovery some years ago at the Steven F. Udvar-Hazy Center, the way the museum has the Enterprise displayed along with its related history and exhibits made the pavilion one of the highlights of my visit.
When I was at the museum I took two guided tours, Pacific War: USS Intrepid in WWII and Concorde a Supersonic Story. For the respective price of $15 and $20, they were wonderfully informative and were essentially private tours. For WWII it was another guest and myself. The tour was all the more interesting as the other guest was a veteran of the Korean War. If it wasn’t for those brave men and women that serve in our military, we would be living in an unrecognizable world today.
Having always been a fan of the Concorde, I saved what turned out to be a private tour until the end of the day. If you grew up in the 70s the Concorde was all over the news. Simply put she was so far ahead of her time that just to see the plane was a cool experience. I first saw Concorde in 1985 on my first trip to London as she was taxing at Heathrow. As I understand it from the terrific guide I had, this is one of the few Concordes in the world that you can actually go into. When I was sitting in the passenger seats I was just thinking to myself about the amazing conversations and deals that went down in the cabin during her time in service.
As for time, I met up with my former business partner Lois Elfman for a wonderful dinner at Bistro Citron (highly recommended!). I first met Lois during my days in New York City at the offices of the Ice Theatre of New York (for insiders Moira’s loft). As many know we went on to launch a newsmagazine for the sport of figure skating that we proudly built into the world’s largest with an “intrepid” team.
Speaking of building, I just completed the second act of the political thriller I’m writing around the sport of figure skating “If she skates the way she did at sectionals she’s going to worlds. And the Federation can’t stop it.”
Being a filmmaker, I’m an avid reader of the industry trades. From The Hollywood Reporter, Variety and IndieWire to several email newsletters (SSN Insider is my favorite). In general, I look to get a feel for the industry and where it may be going. As I’ve written about in earlier posts, navigating this industry is like being on the bridge of a ship and deciding what port to sail into. The choices are numerous and in some cases smartly promoted. One of these choices was a film festival.
I attended my first film festival back in 2007 when First World was nominated for best screenplay out of over 80 submissions at the California Independent Film Festival. Having placed in the top 5 for this contest it was a total thrill to attend, network and then hear the title of my first screenplay announced as a finalist in a theater. I didn’t win the Slate Award but it was honor enough to be nominated. It was at this festival that I realized I had developed a new trade.
In this industry it seems just natural that you start to pick up new trades. You may start as a writer or an actor and before you know it you may be producing and directing your first short film. You start to get into some festivals, perhaps some theatrical exhibition and then score some media. Soon thereafter you realize you want to make your first feature film. Every level of this industry takes time and patience and despite what one might read in the trades, none of this happens overnight.
One thing that never happens overnight is film financing. It doesn’t matter what your station is in the industry. Film financing, in particular, is very nuanced. As for my projects, I’ve fully funded some and have had investors (public and private) in others. In one case I used crowdfunding. Larger projects, if they can attract the right talent, can also achieve pre-sales. But that’s being challenged owing to certain bankable “A” list availability to commit to a project before one scene is even shot. But one area that I’m particularly excited about is equity crowdfunding. There have been numerous articles on the subject, so I would do your own searches. That being said, it offers filmmakers yet again another option–and port?
With First World, In Mind We Trust and SOS United States in various stages of review and development, the one thing I have committed to is producing the first ten pages of the political thriller I’m writing around the sport of figure skating as a promotional vehicle. As some may recall, I made a short film version of Justice Is Mind titled Evidence. The point of that short was to not only develop interest in the project but to bring together an initial cast and crew to insure that various aspects work.
What are the primary challenges with this new project? A figure skater that can do a couple of triple jumps and can act. No matter how it has been done before, using a double for either the extreme close ups of a jump or distance shots just doesn’t work. A skater has a particular way they stand on the ice along with body type. The other part of this short is developing some new techniques to film a skating program that truly captures the grace, style and power that a skater projects. In essence I want the audience to experience the program not just see it.
Perhaps the greatest challenge of course is developing an original story. As I enter the closing of the second act to this political thriller, I remember where I was at the time when writing Justice Is Mind. At this moment I’m literally living with the characters and all the plots and subplots. But rather than taking the easy way out on their resolution, I will let the story sit for a few days and let the story speak back to me.
As Jodie Foster told The Hollywood Reporter this past week, “The hardest part is getting the green light, getting the movie going.” From financing, locations, crew and talent, moving a project to green light status is a major undertaking. Reading the dailies coming out of Cannes this week there is a host of industry adjustments. From distributors looking for new ways to grab audiences, to Amazon launching a YouTube like service .to the availability of A list actors when so many are committed to “superhero” movies. Yet again another era of change in an ever changing industry. But at some point you just have to throw caution to the wind and do it.
A few days ago I crossed the 60 page mark in the political thriller I’m writing around the sport of figure skating. My aim is to have a complete first draft by the end of June. I’ve already started to reach out to a couple of key people I’ve worked with over the years on availability later on this summer.
For me it comes down to visualizing not just the film but the market in which it’s going to exist in. This is why I always write a business plan as part of the development process. Bottom line, I need to know there’s a market for the story and/or a target demographic. For Justice Is Mind it was older audiences and a few films that fell into the type of audience I was going after—Fringe meets Law & Order in a Gattaca setting. With SOS United States the story is set in a contemporary world of conflict between nations and shadow governments that can best be compared to Seven Days in May meets Clear and Present Danger.
But with this new story I’m writing, one does not need to be a rocket scientist to see that the sport of figure skating has a base of enthusiasts and participants that can be marketed to. For me it comes down to not just creating “another skating movie” but one that builds off that base with a story that revolves around a decade’s long Cold War mystery that culminates at the world figure skating championships. What it really comes down is marketing to an alternative audience.
As producer Charles Cohen told The Hollywood Reporter regarding the niche he targets, “It’s a mature audience that’s seeking an alternative to the typical Hollywood production — your big tentpole picture. People who are crying out for Marigold Hotel or Philomena or Brooklyn. Films that harken back to the ’60s and ’70s, which deal with real issues.” I could not agree more. As I learned with Justice Is Mind audiences want an alternative.
Perhaps the biggest news this past week was Amazon’s new Video Direct Service that takes direct aim at YouTube. I’ve been working with Amazon’s CreateSpace and through our distributor for Amazon Prime for several years. Amazon, in my view, is one the best places independent filmmakers have to showcase their work to a wide audience (they also own IMDb). Unlike some of these “curated” platforms that you barely hear about, Amazon’s algorithm approach puts the decision firmly in the hands of the consumer.
But there’s another thing that Amazon also gets right and that’s its approach to theatrical screenings. They know that a quality theatrical screening makes all the difference to just another VOD release. Having had a theatrical release for Justice Is Mind it also helps enormously with press and building an audience. While I’ve been a proponent of VOD for years, the film industry is steeped in the tradition of the theatrical release and rightly so. As a filmmaker, there is nothing more exhilarating than seeing your movie on the marquee and having it come to life in a theater.
This past week there was a great article published in MovieMaker magazine titled A Script Is No Longer Enough: Why First-Time Feature Directors Must Make a Proof-of-Concept. For those of you with a completed script that you want to see on the big screen, this is an absolute must read. This is the exact path I took to make Justice Is Mind.
My first script was not Justice Is Mind, it was a sci-fi epic titled First World that was nominated for a few screenwriting awards. In my view, once you’ve been nominated (or won) some screenwriting awards, that pretty much should signal that you can write. But the next obvious step is going from the printed page to live action. That is easier said than done. The former largely consists of time and the one time purchase of software. The latter, no matter how you slice it, requires real cash.
In 2007 I produced a short film version of First World for $14,000. With a feature film budget of $2 million, there were certain concepts and scenes I wanted to present (we needed a motorcade). The short did really well on the science fiction convention circuit with over 20 screenings and some solid press (it’s now available on Amazon). In 2008 I pretty much had the financing lined up (Chinese investor) along with a distributor in Germany. But then the economy crashed as epically as the story itself. Indie film financing around the world was crushed. But it was the short film that opened up the doors for the feature. Since then science fiction enthusiasts made this fan trailer to promote the project and I still present First World when the opportunity comes up. As I’ve said in earlier posts, it’s about patience.
As a producer told me when I was living in L.A. while you are developing one project, you are working on another and another and another. The idea is that they may be in various stages of development and you are presenting along the way. With luck, one of them may take off. For me, that launch was Justice Is Mind.
Having written the feature film version of Justice Is Mind in 2010, I wanted to produce a short film version as a “proof of concept”. At this point it wasn’t so much proof that I could direct, it was to see the concept itself come to life to present it to financiers and production companies. In addition, I also wanted to see actors in what would be the starring roles. After Evidence was produced in 2011, there was something else I discovered the project had – audience and distribution interest. Those two things by far are THE most important – obviously. After two theatrical screenings in Massachusetts and Connecticut, followed by several sci-fi convention screenings and VOD placement, the funding came together for the feature film.
The rest as they say is history. Justice Is Mind was released in 2013 and has enjoyed a theatrical run, is available on VOD and had an international premiere on Cunard Line’s Queen Elizabeth ocean liner. Two of the stars from the short film version carried over to the feature along with several of the crew. In fact the key grip from Evidence, Jeremy Blaiklock, was the director of photography on the feature film version. With over 200 people involved in Justice Is Mind when the next project comes online I have a proven network to approach first.
As for the next project, I will say this – I’ve already selected the “proof of concept” scenes for the political thriller I’m writing around the sport of figure skating along with SOS United States. For me, I’m not pursuing a “spec sale” deal, I’m only interested in directing and producing. But at the end of the day this is a business so one considers all options.
Lights, camera, concept.
Yesterday I finished the draft of the first act of the political thriller I’m writing around the sport of figure skating. For me the first act is always the hardest. This is where you are “world building”, introducing your characters and setting up the story to eventually “turn” into why you’re telling it in the first place.
In SOS United States it’s the revelation of a potential nuclear bomb on an ocean liner heading to Boston. In First World, it’s the revelation of the classified mission of the Apollo space program. In Justice Is Mind it’s the revelation of a memory that cannot be immediately explained. In this new screenplay I’m writing, it’s the revelation that the skater’s family is somehow linked to a multi-decade Cold War mystery. From these revelation points, each of these stories moves into the next act.
Personally, I enjoy what’s called the “second act” the most. This is where I like to see all kinds of involved character developments and subplots. Of course, as screenwriters, we are inundated with one article or expert after another stating either the rigidity of the three act structure or the opposite. My stories tend to run about four acts. I do believe in a mid-point or splitting of the second act. In Justice Is Mind the true mid-point is when Henri Miller’s kindergarten teacher reveals something from his past that sets the course for another character to act while the main story continues toward its conclusion.
As a screenwriter I don’t believe in following a prescribed set of rules per see. But that being said, you do need a beginning, middle and end. Is this three acts? Four? Sometimes five? That’s really up to the writer and the story they are telling. In my view, some require less while others more. How I learned to write was pretty straight forward. I read the screenplays of my favorite films (some more popular than others). The one common thing they all had was a resolution, an ending that if a sequel was never made the story could exist on its own.
Being a filmmaker is a multi-disciplined endeavor. From continued marketing of First World (short) to Justice Is Mind, to presenting the feature film version of First World and SOS United States for development, to pitching Justice Is Mind as a TV series, the process is an endless one. And while I enjoy those aspects of the process, writing a screenplay keeps up my creative energies.
While I reference the word discipline, the other is also patience. Writing a screenplay, getting it produced and distributed is a multi-year process and isn’t for everyone. I remember coming across a documentary filmmaker a couple of years ago who told me flat out he hated the distribution process and that he just wanted it “done” to move on to the next project. We all look forward to our next project, but if your previous one fizzled in distribution, I don’t see how that helps future projects.
This is why you just need to stay a course. It’s not easy by any stretch. Some days are smooth sailing and others you just want to abandon ship, but in the end it’s about staying at your post and seeing your ship back to port.
“I want Spotlight to win” was my Facebook post last Sunday before the Oscars started. While 2016 yielded some excellent films (Trumbo, Bridge of Spies, The Martian and Woman in Gold), there was something about Spotlight that just felt right. Not only was the story itself important, along with the mechanics of quality investigative journalism, but you couldn’t have asked for finer actors either. What was right from the beginning was the screenplay. In addition to winning the Oscar for Best Picture, it also won the first award of the evening for Best Original Screenplay.
As this article in The Hollywood Reporter stated, Spotlight took eight years to produce. But once Participant Media got involved as producer and with Open Road Films distributing, the rest, as they say was history. As Sierra/Affinity CEO Nick Meyer said, “the movie is the star now.” Indeed that star is the screenplay because as Tom Ortenberg said in a recent interview with The Hollywood Reporter, “The theatrical marketplace is a roller coaster. And anybody who wants to play has to be prepared for that fact.”
For all of us trying to make sense of the volatile nature of this industry, particularly when it comes to a theatrical release, it all comes down to the story. When I released Justice Is Mind into theaters, every one of our screenings was heavily marketed with an angle. We had to have an angle, because although we had a great cast and crew, nobody was a household name. The film had to sell itself. Thankfully, the media and audiences responded and the majority of our screenings were near or capacity audiences (there were no rentals).
But like the real “Spotlight” team at The Boston Globe did those years ago, writing a screenplay takes research and dedication. When I recall the research I did for First World when it came to the space program, the criminal justice system and neuroscience for Justice Is Mind and various workings of the executive branch, military operations and intelligence agencies for SOS United States, that work laid the foundation of the story before I wrote one word of dialogue. Of course we all want to see our screenplays come to life on the big screen, but as we saw with Spotlight, some things just take time. Why rush for quantity when you can have quality? In the case of Spotlight, that quality saw two Oscar wins.
Last week I finished the pitch document for Justice Is Mind as a TV series with the pilot In Mind We Trust already written. The process of getting some industry feedback has already begun. Having pitched a TV series around the sport of figure skating back in 2004, I’m familiar with the process. Of course, back around that time there were about 30 or so scripted series, now there are around 400. While times and processes have changed, it’s still all about coming up with the idea for a story.
As for changing times and figure skating, an idea came to me some months ago about a political thriller with figure skating as the backdrop to the storyline. Of course, it’s been some years since I actually attended a figure skating event. The last “Worlds” I attended as credentialed media was 2003 in Washington, D.C. So with The Ashton Times credentialed, I will be attending Worlds in a few weeks.
No the title of this week’s post isn’t a new TV series, but a character I introduced in Justice Is Mind that is greatly expanded upon in the sequel In Mind We Trust. And with EFM (European Film Market) currently underway in Berlin, Germany, it seemed particularly fitting.
Today marks one year since I wrote the first draft of the sequel. Yes, there have been some tweaks since then, but more of a decision on where to take the project. While Justice Is Mind was produced as a feature film, the next logical direction for the project is to present it as a TV series. I must have had that “in mind” when I wrote the sequel as it sets up the established characters from Justice Is Mind with new characters in a world where mind reading technology has permeated our way of life from the judicial system to immigration to employment and national security.
With Justice Is Mind released to positive reviews and In Mind We Trust written, I’ve been working on the story “bible” for the last couple of weeks. I’ve been down the TV series pitch process before with certain studios and production companies when my agent took out a series I conceived called Frozen Assets. It was essentially Dynasty meets figure skating and I worked with a leading writer of that famed TV show to shape the series. Being in pitch meetings is an interesting process and you really need to have your pitch rehearsed. I knew the sport, but this writer knew the industry. The show wasn’t picked up (figure skating was dying in the TV ratings at the time), but the experience was a real learning curve for me. On a side note my agent almost killed me when we pulled up to the Paramount gate and I said from the back seat of her car, “Jonesy! Hey, Jonesy!”
As for the industry, attention is on Berlin, Germany this week. Unlike Sundance which has turned into a showcase for studio productions and, in my view, lost its purpose as a haven for independent filmmaking, EFM is a unique film market to follow. It presents films from concept to completion. I might add that The Hollywood Reporter does a terrific job with their daily reports.
Reading the reports you can clearly see how the industry has changed the last couple of years. Sales agents want completed films and stars don’t guarantee any sort of success. I think Marc Gabizon of Wild Bunch said it perfectly when he stated in this article, “You see, film is a great business. It’s fascinating, but it’s also dangerous. You can’t forget about the risks, even when you’re successful — maybe especially then. There’s always a risk, but you have to make sure that if you have a flop, it doesn’t topple the whole company. Don’t bet the house on one or two titles.” By flop he was referring to Bradley Cooper’s Burnt.
While nothing is more exciting than announcing a new project, it does come down to risk. As a producer my job is to project a path of realistic profitability. As a director I need to deliver a solid and marketable project.
One trend I see coming out of EFM are the interesting political thriller type projects. This has been a consistent trend over the last couple of years and bodes well for SOS United States.
What I love about screenwriting is the research that goes with it. When I wrote First World I learned about the Apollo space program, the Kennedy and Nixon administrations, the Roswell incident and how parts of the United Nations operate. For Justice Is Mind it was the science of mind-reading (“thought identification”), reincarnation, and complex legal issues from the introduction of evidence based on new science to the construction of a criminal trial. Whenever I write science fiction, I think it’s important to have it rooted in plausibility or at least have it explained with a sense of realism (Star Trek is great for that).
The basis for my political thriller SOS United States has always been around this premise – the possibility that an ocean liner may have a nuclear device on board. Where did the idea come from? I’ve always been interested in the Cold War and count Fail Safe and Seven Days in May as two of my favorite movies of the time. Add that interest to my passion for ocean liners and SOS United States was born. It was my mother that first got me interested in ocean liners in the 1970s with our membership in the Titanic Historical Society (Yes, Titanic is one of my favorite films).
With premise in mind I started my research. The ocean liner in my story needed to be fast, luxurious and military-like. It didn’t take long to discover the SS United States. Built in 1952 the luxury liner “was designed as part of a top-secret Pentagon program during the Cold War, which stipulated it could be quickly converted from a luxury liner into a naval troopship in the event of a war.” Needless to say I found my ship. And found her I did. Since the SS United States was retired in 1969 she has been laid up all over the world and is currently docked in Philadelphia. More than once the ship was almost scrapped.
In my original notes the idea was that some company purchased the SS United States and refurbished her. But I quickly discounted that as unrealistic. Instead, I researched the United States Lines and discovered their early flagship the SS Leviathan. With that name, and the original blueprints of the SS United States, a company built a “state of the art” luxury liner, equipped with offensive capability to defend against pirating with a maximum speed of over 50 MPH. I guess my original notes proved to be something more than an idea.
Last week in New York City, Crystal Cruises, a luxury cruise line, “announced it will save “America’s flagship,” the SS United States, and embark on the enormous undertaking of bringing the ship into compliance with the latest standards, and returning her to oceangoing service.” While I figured some sort of redevelopment plan would be put forward, as was done with the Queen Mary in Long Beach, California, the fact that the SS United States will actually sail again as a luxury liner just proved once again that if you stay true to your mission with persistence and patience the impossible can become a reality. My congratulations to the dedication of SS United States Conservancy to save and preserve the ship and to the visionary leadership of Crystal Cruises to see the SS United States return to the high seas.
Suddenly the world premiere of SOS United States on the SS United States just became a little more possible. I remember sailing on the Queen Mary 2 in 2007 and saying to my mother how grand it would be to have one of my films screen on an ocean liner. After years of planning and determination, Justice Is Mind had its international premiere on Cunard Line’s Queen Elizabeth on October 29, 2014.
“We are each the authors of our own lives, Emma. We live in what we have created. There is no way to shift the blame and no one else to accept the accolades.”
― Paul McGill in Barbara Taylor Bradford’s A Woman of Substance
There have been many times that I have referred to this one quote from my favorite book. I even used it as a dedication of sorts in my book Frozen Assets. We all have books that we love and in the case of A Woman of Substance it is the character Emma Harte. In essence she grew up with nothing, worked hard, achieved great success against family strife and bulldozed her enemies along the way. It’s Barbara Taylor Bradford’s vivid writing that brings her world building and characters to life. And if you want to see one of the greatest book to mini-series adaptions click this link at Amazon.
And that brings me to the entertainment industry. I have been part of the industry in one form or another for over twenty years. I have made over 300 TV appearances and co-starred on a network TV show. I founded and published the world’s largest figure skating magazine for over a decade and produced a feature film in 2013 (Justice Is Mind), that was the 8th highest rated independent feature film on IMDb that year. Equal to that success was the epic loss of my publishing company in a brutal hostile takeover. That was an experience that I will never forget as it focused me relentlessly on one thing – resolve.
Those of us involved in the entertainment industry know it’s filled with rejections, hopes dashed and dreams that can turn into nightmares. But we also know that when an opportunity strikes it can shine light on your talent like you never thought possible. I’ve had both and, to be honest, it made me the person I am today. I will go to the ends of the Earth (and beyond!) to build a project and promote all associated to help further their own careers and goals. But cross me, take advantage of my work or try to claim it as your own and you will see a combined Emma Harte and Alexis Carrington Colby come out in full swing. It’s not pretty but always well documented. At this stage of my career I can be your best friend or your worse enemy. It’s your choice. Sadly someone this week chose the latter.
What I’m about to write is both a public statement and a warning to writers and creatives the world over. There are opportunists that look for shortcuts. People that don’t want to do the hard work but take advantage of yours. I promise you there are no shortcuts in this industry. Don’t let anybody kid you or tell you otherwise, everything starts with the written word. The writer is the foundation of all things in this industry. Without us actors, crew and the very machine that runs the industry comes to a grinding halt.
Like any independent filmmaker I am always pitching and presenting my work. Last weekend I sourced some agents and managers on Backstage.com. Unless they have a no unsolicited submissions policy, my pitch is pretty straight forward – brief intro of my experience, select loglines and links for more information. In essence a tight query.
Within hours I heard back from one manager that stated, “Thanks Mark. Can you send me a writing sample?” I responded in kind with a variety of links and my script for SOS United States. Now before someone says I shouldn’t have done that there are a few things to remember. First, the script is registered at the WGA (Writers Guild of America). Second, a professional doesn’t steal they review. Some, like an agency that reviewed First World last year, have you sign a submission agreement (fairly standard). Others, it’s just an email. Honestly, in all my experience and what I have seen, trying to get someone to sign a non-disclosure is a non-starter. It doesn’t work and just turns prospects off as it starts from a legal posture. However, in full disclosure, SOS United States has been sent to sales agents and industry representatives for review. Some are still reviewing, some have passed that’s just the way this process works. But what follows with this “agent” needs to be disclosed, because I really think I saw it all until this episode. So in the spirit of screenwriting, I will present it in three acts.
ACT 1 – SUBMISSION
Thanks Mark. How did you hear about us? SOS United States sounds intriguing. I will try to give it a read this week.
I heard about you from Backstage.com under agents and managers. Thank you for your comments on SOS United States. I call it a cross between Fail Safe and Seven Days in May (1964) meet Clear and Present Danger.
Have the studios seen it?
No they haven’t.
Great, we’ll get back to you soon. Thanks again for sending. I am actually from Massachusetts as well. Always looking for stories set there.
Sounds great. What a small world. Yes, we have great locations here in Massachusetts (and a great tax credit).
ACT II – PASSED
While conceptually it is very interesting, I think there is too much going on, too much information and in general it’s not easy to follow. I think you need to streamline the information and simplify in order for this to be effective. A film like the first Wall Street, took something complex and made it easy for most people to understand. I think that should be the goal for you as well. If you decide to work on it, I’m happy to take a look again but right now it is unfortunately a pass for us. Thanks again and stay in touch.
I appreciate the review.
We now pause in our story for the intermission. First, pay careful note to the film that this “agent” mentioned as it plays out when we return to our regular programming. Second, while having a project passed on is disappointing, no writer should immediately jump to their desk for a rewrite just because one person passed. You notice there are no notes with his comment. In all my communications with industry representatives this is where the conversation should have ended. Someone passes, you say thank you and everyone moves on. Brace yourselves as we now return to the program. I have XXXX out the name of the writer and the name of his father, but note again the film that this “agent” referenced and you can fill in the blanks.
ACT III – LAWYER
If you are interested, I might be able to get XXXX (the son of XXXX and a very talented writer) to do a rewrite. It would probably cost around 10k. XXXX is really into shadow governments and has done a great amount of research for other projects that dealt with them. Check him out online. He’s pretty famous. Let me know what you think.
That would be a pass for me. I’m not interested in having my screenplay rewritten by someone else, give them credit and pay for it in the process. That’s nuts! Also, fame in this industry doesn’t impress me. I’ve done enough TV myself.
XXXX has a brand name in film which helps open a lot of doors. I think a draft by XXXX would help it for sure. It would give the project some momentum and strengthen the script. He also produces and directs but he’s not a big enough name to direct something this big. He can also be helpful as a producer. If the script was in shape, we could take it straight to Warner Brothers where we are producing two movies with. But the script needs work.
I’m copying my attorney on this entire trail. This is lunacy. I see approaching you through your listing on Backstage.com was a mistake. You first pass on the project and then come back with a studio name. Like I’m supposed to be all excited. To add insult to injury you name a writer who, by your own admission, can’t get a project like this off the ground. Jesus, you must really think I’m desperate. You are ordered to delete SOS United States from your files. If you feel it is necessary to contact me again, contact Mr. Barry Bachrach.
(who included Barry in the cc)
Whatever dude, calm down. I was just making a suggestion on how I could make your project better. Please don’t contact me again.
Now let’s do some fact checking. First, let IMDb be your best friend. This “agent” has not produced a feature film. That doesn’t matter in the great context of things, but if you are producing something it shows up on IMDb if it’s in production (especially studio productions). Does he have projects in development at a studio? It’s possible, but nothing is listed and it’s the oldest trick in the book to throw a studio name out. I’ve been in studio pitch meetings I know how the process works.
Second, yes, this “writer” is the son of a “famous filmmaker” but is not represented by the “big” agency stated on his IMDb profile (I called the agency and checked) or nominated for any awards in screenwriting (I have been). This “writer” has three representatives listed. After learning that the second representative agency is out of business, I finally did reach his representative by phone with the third listing. The purpose of my call was to let this person know that their client was being represented by other parties, perhaps fraudulently, and to advise them of the situation. After a very pleasant phone call, I forwarded the entire email trail that included Barry’s information. Now, everyone has been notified.
Now let’s also make something else perfectly clear, I don’t know what this “agents” game was, but he lost. This is an industry where opportunists run rampant. They look for people desperate to be part of the industry. I am not one of them and that was this “agents” fatal error.
Let’s, for a moment, look at just how ridiculous this scenario was. It was proposed that I pay $10,000 to an unqualified writer with a famous father to take my idea and screenplay and turn it into something for them. And what’s in it for me? Oh, yes, the wonderful opportunity to be out $10,000 while someone else takes all the glory and credit for my work. You can only imagine the flurry of four letter words that I want to type here.
The one thing you never do in this industry is pay for access. It doesn’t work. This industry is built on relationships. If this “agent” was truly an industry professional the scenario would have been more along these lines, “I like SOS United States and feel it has some promise. What I’d like to do is show it to “so and so” at Warner’s. Just know that they may want to bring in another writer.” But that wasn’t the case. This “agent” was just looking for their own opportunity at my expense creatively and financially.
Should I have vetted this “agent” a bit better? Perhaps. Hindsight is always 20/20. But one never knows what opportunities exist unless you present. That is the risk we all take as creatives.
In the end SOS United States is out there. Did this “agent” delete it? I don’t know. Did they forward it? I don’t know. But what I do know is that with this post and my actions to protect myself legally and through notification to the “writers” representatives, I have documented this action. The one thing this “agent” should know is that I track this industry. Remember, I’m also a journalist. I also have my sources and contacts in the industry and if I get wind of anything, I will turn a quote from Taken.
“I don’t know what you want. But what I do have is a particular set of skills. Skills I have acquired over many years. Skills that make me a nightmare for people like you.”
Trivia note: Liam Neeson starred in A Woman of Substance and Taken.
This past December my good friend, writer and soap opera expert, Gerard J. Waggett, pitched me to John Fahey to appear on The John J. Fahey Show. Where did the pitch happen? At a bus stop where they ran into each other (they originally first met at their local library).
It reminded me of the time I mentioned Gerry to a literary agent I met during my first TV appearance on The Montel Williams Show back in 1994. That introduction resulted in a multi-book deal for Gerry. How did I get on The Montel Williams Show? My business partner at International Figure Skating, editor/writer Lois Elfman, heard about the upcoming “Tonya & Nancy” episode and pitched me to one of the producers. I’ll never forget the day I was set to travel to New York for the taping. They were going to fly me from Worcester to the city but inclement weather prevented it. So what did I do? I got in my car and drove in the bad weather to New York. A TV camera was waiting!
This is an industry that is built on long-term relationships. People that you work with on your first projects that you continue to work with because you can count on them and know their work. Case in point Adam Starr. I first met Adam when I was publishing magazines. One of the first videos I produced was a promotional video for my company (I need to get that VHS tape digitized). With Adam as director, along with Lois as one of the producers, we went on to make First World. For Justice Is Mind the actor that played the President in First World returned as George Katz in Justice Is Mind. As for Adam Starr? He produced over 170 special effects for the film.
No sooner did I arrive at BNN (Boston Neighborhood Network) for the live broadcast of The John J. Fahey Show, when I saw Tomek Doroz at one of the control stations. Tomek was Justice Is Mind’s digital imaging technician as well as a production assistant. He was also instrumental in securing a couple of our locations (we had our church and junkyard!). Needless to say when I gave him a clip of Justice to play during the show I was giving it back to the person who was not only the first person to see footage being created for the film, but also to make sure it was OK from a technical point of view. The network continues.
I have always found cable access stations a great way to reach a targeted audience. One of the first cable access stations I was on was Crown City News in California back in 2007 where I talked about First World. I met host Anthony Smiljkovich through Jillian Barberie at the local FOX station. And where did I meet Jillian? When we both starred on FOX’s Skating with Celebrities. Although Jillian couldn’t make the Los Angeles premiere of Justice Is Mind, Anthony and his boyfriend were there along with First World star Angelina Spicer.
Of course, one of my favorite cable access appearances was on Plymouth’s PAC-TV for Justice Is Mind. Arranged by Gail Sullivan who plays Helen Granger in the film, they did a wonderful job promoting our screening at Plimoth Cinema and presenting the concept of the film. Gail, Mary Wexler (who plays Judge Wagner) and I had a great time that day reliving the early days of the film.
Friday night’s broadcast of The John J. Fahey Show could not have gone better. In addition to showing an extended clip of Justice Is Mind, I talked publicly for the first time on TV about my political thriller SOS United States. What I particularly liked about the show was the live format. I’ve always enjoyed doing live TV over taped because you are truly in the moment with no worry about being edited. Of course you have to watch what you say! One of the highlights was when a caller phoned and praised Justice. Indeed, it’s about introducing your projects to new audiences.
Although John will formally post the show on YouTube, Vimeo and other platforms, I see one intrepid viewer already did. You can watch the show at this link for…
As 2015 comes to a close, it seems fitting to reflect on the past year as we look forward to 2016. The title of my end of year post is not only about the industry but about the movie Spotlight – “The true story of how The Boston Globe uncovered the massive scandal of child molestation and cover-up within the local Catholic Archdiocese, shaking the entire Catholic Church to its core.” Having been a magazine publisher and now a filmmaker, Spotlight is an unprecedented film that must be seen. Simply put Spotlight presents the importance of investigative journalism as a filmmaking triumph.
On a personal level, I sadly know more than a few victims of sexual abuse by Roman Catholic priests. On a knowledge level, very few people in Massachusetts didn’t know about this travesty in one form or another. You either heard about it, or knew a victim. But it was the “Spotlight” team at The Boston Globe that brought light to the darkness of so many. Spotlight is more than just another great movie, it represents the power of film and reminds us about the vital role that journalists have in a democracy. They are the voice for the voiceless.
I write passionately about this because when I was a magazine publisher there were more than a few times when I was pressured by the “powers that be” to silence a story by intimidation. I never caved in. I worked for my readers, not for some institution.
2015 has been a great year for film. From Spotlight, Trumbo, The Martian to the return of Star Wars, there was something for everyone. I almost feel sorry for The Academy. They have some really hard choices to make. But what it proves is that independent film, despite industry reports, is alive and well. This year proved, yet again, that original ideas still flourish.
The highlight for me this year was the 2nd anniversary screening of Justice Is Mind this past August. In addition to a reunion of the cast and crew, our 21st screening was another reminder that audiences want to see original works and they don’t care if those involved are household names. They just want to be entertained.
Perhaps the icing on the cake was the volume of media that covered the event from Worcester Magazine to our first international coverage in The Huffington Post. As Pamela Glasner stated in her article, “Justice Is Mind takes on less of a sci-fi feeling and more of a ‘forward-thinking documentary’ feeling.” All these efforts have been part of a long-term marketing plan to continue to introduce the film to new audiences. You can be sure, there are plans in the works for the 3rd anniversary screening.
This past year I continued to polish my political thriller SOS United States and In Mind We Trust, the sequel to Justice Is Mind. When you consider the current political climate around the world and advances in mind-reading technologies, both of these projects continue to be well timed. There are significant efforts around both of these projects that I plan to introduce next year.
If there is one thing I learned in 2015 is that you have to continuously reach out to expand your networks because you’ll never know what’s possible until you try. From direct discussions with private equity groups and hedge funds to presenting new projects to relaunching my personal website and some new clients, this has been a most interesting year.
But as Constance Smith says in Justice Is Mind, “I didn’t promise you an easy case.” Nothing in this industry is easy. It is work done the old fashioned way like an investigative journalist. You research, email, telephone and network. As producer John Davis (The Blacklist) told The Hollywood Reporter about what his father Marvin Davis (who once owned 20th Century Fox) taught him, “Get your ass out of bed. Work your ass off. And when you drill 80 straight dry holes, which he did, make sure you drill the 81st, which he would also do and hit the mother lode.”
Russia. Spain. Taiwan. First, the email came in from a colleague if I could assist a filmmaker in Spain to register his film in the United States. That was followed by a university in Taiwan that wanted to license Justice Is Mind. As the week drew to a close a distributor in Russia approached us about a VOD for Justice in Russia, Ukraine and Kazakhstan.
In the world of filmmaking “chain of title” is critical to establish a variety of documented steps of ownership rights to a film. As a former magazine publisher, I’ve been working with copyright matters for years. Sadly, I’ve seen some projects that don’t take this matter seriously. If you don’t have a properly established chain and necessary releases, it can severely complicate matters when it comes to dealing with a distributor. The chain starts with registering the script. Believe me it’s worth the fee.
The next chain of events this week came when I was contacted by a university in Taiwan that wanted to have Justice Is Mind for their library. Obviously, I was flattered and directed them to the variety of download and streaming options for the film. I even pitched them to screen the film like we did at some domestic universities here in the United States. It will be interesting to follow this development. Perhaps it could serve as a model for international university screenings.
On Thursday we received an offer for Justice Is Mind from a distributor in Russia that wants to distribute our film on a variety of VOD platforms in that part of the world. While I’m still reviewing the agreement, unlike some other recent distributors that approached us, this one appears to be pretty buttoned up. This is when I go back to my magazine experience and a phrase from President Reagan “Trust but verify” when it comes to foreign companies. I don’t say this because of the United States/Russian connection that Reagan was referring to during the Cold War, but from a business point of view with independent verification aka “due diligence.” Because once you sign on the dotted line and transfer the film assets, it’s done.
What has been very interesting for 2015 is how much the film industry has changed on the global stage. Everything from financing to production to distribution has literally taken a 180 degree turn. Some will say for the better, some for the worse. It all depends on your point of view. Film Specific had an interesting take on all of this last week. Their webinar can be found here. But if there is one thing that prevails in all of this it’s marketing. Yes, I’ve written about this before. In my view it’s marketing on all fronts, from presenting new projects to potential investors such as SOS United States and In Mind We Trust, to the continued marketing of established projects such as First World and Justice Is Mind. As I’ve said before, consistency is key for the long term.
Of course while all this was going on, I was patiently awaiting the release of Star Wars: The Force Awakens. I remember sitting in a theater in 1977 and seeing Star Wars come to life. Was it that moment that I wanted to be a filmmaker? I don’t know. All I do know is that with all the issues the world is facing right now it’s great to see a film that brings everyone together in a unifying force to enjoy a medium that the world over appreciates.