One thing I’ve often talked about is testing. Whether it’s a screen test prior to a theatrical screening or testing equipment prior to a live event, I’m adamant about testing prior to production or going live.
I still remember to this day, that despite testing equipment the day before, a major live event I produced years ago ran into a major technical problem during the show. What happened? Someone behind the scenes decided to “think” and change the program without consulting anyone. The result? A total screw up. Thankfully the embarrassment was resolved in short order and the venue credited us $14,000 for their mistake.
Production is time and money. If you don’t set aside time to rehearse, test and think things through, the results can be disastrous if not embarrassing. In the past two weeks I have witnessed two major meltdowns with camera equipment during auditions. How does that happen in today’s day and age? And why don’t you have a backup system ready to go at a moment’s notice? It’s called preparedness.
As for preparedness, I attended the Memorial Day services at Battleship Cove last Monday. Not only does this museum do a wonderful job in organization and presentation, it’s the location itself that brings forward the meaning of this national holiday. When you are standing on the deck of a battleship that fought in World War II, it doesn’t get any more real than that.
I’ve been to Battleship Cove on a several occasions. There’s always something new to learn and discover. When so many are engaged in the here and now, it’s important that we take the time to never forget how and why well over 50,000,000 perished in World War II.
With less than two weeks to go until First Signal’s table read, pre-production continues on a variety of fronts. At this stage of the production it’s more waiting to hear from certain parties for confirmations, etc. I will say the DJI Spark continues to perform well for the required drone shots.
As we are about one month away from First Signal’s table read on June 16, we had a location confirmation lock with the expansive field we needed. I couldn’t be more pleased with this location. It’s exactly what the script called for.
As this location is on private property I won’t reveal its location. With an outdoor location, private property is better to shoot on. Why? It’s about privacy. While I’m all about someone learning the process of making a film, the actual process of making one is time consuming detailed work. On private property you don’t have onlookers watching from the sidelines and getting in the frame of the shot. But it’s also about taking pictures and posting them to social media, etc. Unfortunately, the wrong picture can ruin an entire film. Anyone that works in the industry knows the general policies that go with on set photography. Most sets have “still photographers” that take a variety of pictures that encompass an entire production.
While additional locations are being scouted, along with numerous other behind the scenes activity, the one thing I’m very cognizant of is the film market itself. There is no better market than Cannes to provide a fresh perspective on where the industry is going. As Alex Walton of Bloom tells the Hollywood Reporter. “International distributors are in need of product, but they’re also incredibly cautious because they’re in need of the right product. There are fewer films, fewer packages and fewer things to buy, so when we approach Cannes now, even compared to five or six years ago, it is with a completely different mindset,” Adds Entertainment One CEO Darren Throop who tells the Hollywood Reporter, “The whole concept of buying a good package on the open market and reselling it to cinema, pay and TV — that whole model has changed. The very foundation of independent film has changed.”
The one thing that has changed in the last several years is the development of franchises and the sci-fi genre has pretty much been a solid bet. As a director my job is to create a quality film that’s ready for the market. But as a producer I am making a bet on the market. It’s an interesting line to balance.
But putting aside numbers, market share and all that comes after the fact, it is the process of making a film that’s the most exciting. Watching the actors and crew bring life to your story is tremendously satisfying. As a screenwriter we spend hours, weeks and months behind a computer coming up with, what we hope, is an interesting story. But it’s seeing that story emblazoned on the silver screen that makes the entire process a worthwhile endeavor.
Part of that process is equipment. Yesterday, I purchased a drone for a pivotal shot at the end of the film. But no sooner did I complete this purchase and I’m suddenly thinking of all the other creative areas we can use a drone in First Signal. This technology has changed so much since we used one in Justice Is Mind. Add to that the cost has come down exponentially. This is why the process of filmmaking is so enticing and exciting. The democratization of the entire process from creating to distributing has changed for the better.
The Barnstable Patriot summed up Justice Is Mind nicely, “In the film, past life memory and future mind tapping by machines merge in a psychological thriller, which develops slowly and then grips you with its logical twists and mysteries, haunting you afterward.”
From September 11-25, Justice Is Mind will be part of Viewster’s Online Film Festival (#VOFF). Their theme for this festival is “Be Afraid. Be Very Afraid”. There have been several moments after our screenings when attendees have said they are “scared” for this technology. In fact, one attendee at a screening even said something along the lines they are “terrified “of what these “mind reading” machines could do.
Point in fact, maybe they should be scared or at least concerned. An article was published in the International Business Times this week titled, “Mind Reader: Meet The Man Who Records and Stores Your Thoughts, Dreams and Memories.” The subtitle “US startup MMT has become the first to commercialise the storing of memories.” Is the technology I postulate in Justice Is Mind here in 2014? I’m not sure. But one thing is certain from all the articles about mind-reading that have been published over the last year, this technology will be science fact in the future and it will be part of our everyday lives. I simply envision it to be as commonplace as checking a box before you have an MRI. Do you want an FVMRI?
For sure, Viewster will open up an international market for Justice Is Mind. Domestically, I could not be more excited for our Cape Cod Premiere on September 18 at the Chatham Orpheum Theater. With so many films looking for an audience, that’s exactly what theatrical screenings do – build audiences, awareness and, just as important, press. What better way to launch onto Viewster’s festival when you have over 100,000 Google entries along with audiences that have seen the film and journalists that have reported on it pushing awareness.
These September initiatives will push nicely into October when Justice Is Mind has its International Premiere on Cunard’s Queen Elizabeth ocean liner on October 29. Part of the onboard program will be a filmmaking seminar I’ll be presenting to guests a few days before. It’s a 45 minute PowerPoint presentation that will introduce attendees to the world of independent filmmaking. When one considers what goes into making a feature film, I think audiences will have a whole new appreciation on the process.
What Adrien Brody said in The Wrap really sums up the efforts of so many of us in this industry, “It is obviously a very competitive profession. It takes a tremendous amount of luck to be at the right place and the right time and to nail it when given the opportunity.” Having worked on both sides of the camera I could not agree more. To say this industry is competitive is an understatement. It takes tremendous will, determination and perseverance. In closing I am reminded about a quote from the character Paul McGill in Barbara Taylor Bradford’s A Women of Substance.
“We are each the authors of our own lives.”