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Posts tagged “The Palace Theatre

State Visit

The Palace Theatre in Albany, NY

The Palace Theatre in Albany, NY.

Today’s post will not be about anything marketing related in the world of independent film or the path to get there. This post may also be shorter than usual, but suffice to say I have something pretty important to announce:

TICKETS ARE NOW ON SALE FOR THE WORLD PREMIERE OF JUSTICE IS MIND! Click here for details.

On August 18, 2013, Justice Is Mind will have its world premiere at the beautiful Palace Theatre in Albany, NY.  Ever a producer and director I traveled to Albany yesterday and met with representatives of the building along with Vernon Aldershoff (who plays Henri Miller in Justice Is Mind) for a site visit. The theatre is more beautiful than I could have ever expected. Trust me, the pictures don’t do the venue “justice”.

They don't build them like this anymore.

They don’t build them like this anymore.

With Justice Is Mind at the tail end of post-production, we also cut a “work in progress” of the film to submit to film festivals that have deadlines next week. As you can well imagine, this has been a very busy week for the post-production team. For sure, there will be a special round of applause for them at the premiere!

So today I leave you with some wonderful photos of the Palace along with some additional details.  As Justice Is Mind is part of the Capital District Film Festival our film is the last to screen and caps off the entire event known as Inspiration Week. Tickets are $18 for the day. The Justice Is Mind event starts at 5:30.  But here’s another inside for you, our editor Jared Skolnick is also an accomplished filmmaker. His short horror film The Earth Rejects Him screens at 12 Noon.

Again, being a director, I suggest the following schedule for August 18. For those driving, arrive in Albany around 11 AM. Find a place to park (garages available) and then see The Earth Rejects Him from 12-1. Have a nice relaxing lunch (plenty of places to walk to) and then see the world premiere of Justice Is Mind starting at 5:30.

The action is about to begin.

On August, 2013 the world premiere of Justice Is Mind!

On August, 2013 the world premiere of Justice Is Mind will be seen on this stage.


The Game

Justice Is Mind will premiere at The Palace Theatre on August 18 in Albany, NY.

Justice Is Mind will premiere at The Palace Theatre on August 18 in Albany, NY.

On August 18, 2013 Justice Is Mind will have its world premiere at The Palace Theatre in Albany, New York!  Game. Set. Match.—right? Not quite.

In the world of filmmaking setting the date for a world premiere isn’t just about booking a theatre, gathering the troupes, throwing down a red carpet and self congratulating. While celebrating is certainly part of “the big day” the even bigger part is launching the film to audiences, film festivals, media and distributors. I also believe it’s important to spread your wings outside your comfort zone. But what it really comes down to is where is the film going to get the biggest bang for its buck? And by buck I mean those future dollars that come in as a result of early marketing and public relations efforts.

With our completion date set for July 1, I had started the search on where to premiere Justice. Will it be at a film festival in the region that works with our completion date? Will it be in Los Angeles? Will it simply be striking a deal with a theatre in central Massachusetts? Then the call came in early last week. Vernon Aldershoff who stars as Henri Miller in Justice, and lives in the Albany area, told me that Don Rittner, the commissioner of the Schenectady Film Commission and creator of Inspiration Week, invited us to premiere Justice Is Mind at The Palace Theatre on August 18. How did this invitation come about? Because Rittner saw our trailer screen at Upstate Independents in February and liked what he saw. After a few days of discussion, the deal was struck.

A special effect image of the FVMRI process.

A special effect image of the FVMRI process.

In the world of Star Trek, there is a saying, “The needs of the many outweigh the needs of the few…or the one.” That means that when opportunity knocks for the greater good you take it. This was one of those rare moments when everything just came together. I could not be more excited to premiere Justice Is Mind in Albany. First, we are part of a major event with Inspiration Week. Second, we were invited. Invited. That really is key in my view. Someone wanted to premiere our film. Third, The Palace Theatre is a world class venue with seating for over 2,800. Finally, the Albany region is the birthplace of MRI technology—the very backbone of our story. Game. Set. Match? Almost.

With our premiere booked months in advance, this gives us plenty of time to properly plan a dynamic event while planning additional screening opportunities. It was also during the Albany premiere discussions that Justice Is Mind secured a deal to work with The Association of Media and Entertainment Counsel to bring screenings to law schools around the country. I can’t thank my friend and entertainment attorney Arnold Peter of The Peter Law Group enough for making this deal a reality.

Mary Wright as a Reincar Scientific director, will be seen as Catherine Greig in Whitey Bulger: Making of a Monster documentary.

Mary Wright as a Reincar Scientific director, will be seen as Catherine Greig in the documentary Whitey Bulger: Making of a Monster.

Suffice to say there is a hell of a lot more involved in filmmaking than just shooting the movie. Of course you need to get that right, but you do need to have a “Plan With a Capital P” (thanks Emma Harte!) or at least the semblance of one.

Finally, I had the opportunity yesterday to attend the first Massachusetts Media Expo that was organized by the Massachusetts Production Coalition. This was really a well run event. It was great seeing so many actors and crew members from Justice. Even though I saw most of them from across a room! For me the keynote panel was the most interesting. Listening to legendary filmmaker Douglas Trumbull alone was worth the admission. What I enjoyed about Trumbull is that he’s honest in his opinion of the industry. It was refreshing. So now I’ll be honest, I could have done without the directing “seminar” for a variety of reasons that I’ll keep to myself. And speaking of premieres, I enjoyed Whitey Bulger: Making of a Monster documentary. Congratulations to Mary Wright who plays one of the Reincar Scientific board members in Justice. Wright is one of the principal actors in the documentary and plays Bulger’s girlfriend Catherine Greig.

Game. Set. Match? I’ll let you know.

With actor and friend Matt Rouillard at the Massachusetts Media Expo.

With actor and friend Matt Rouillard at the Massachusetts Media Expo.