The Massachusetts premiere of First Signal at The Strand Theatre could not have gone better. As this theatre has screened the majority of my films to their enthusiastic audiences, it’s like returning home. Aside from the superior picture and sound quality at The Strand, their customers are true film aficionados.
One, prior to the start of the film, mentioned to me how much she loved independent film and was particularly excited to see something that was produced locally. Another woman and her grandson, who both love science fiction, asked me if they could have the poster that was on display in the lobby as a souvenir. When she asked if we would sign it, Chris Goodwin (who plays James Griffin in First Signal) and I were more than happy to oblige. Honestly, it’s these types of moments that you remember with fondness—people that simply appreciate the work that goes into making a motion picture.
The next leg on the “First Signal Tour” has us returning to the place where it all started – The McAuliffe-Shepard Discover Center. This coming Friday at 9 PM outside under the stars, First Signal will have a free screening to the public. It seems fitting that a film about an alien civilization from another world is exhibited among a sea of them. Who knows, perhaps like the story in First Signal, one of them will be looking.
I still remember the day when I first visited the Discovery Center, from seeing the 1:1 replica of the Mercury rocket soaring to the heavens outside to the innovative exhibits inside that were all things space and terrestrial science. When one conversation led to another and we found ourselves filming in May 2019, the entire atmosphere of the Discovery Center fit perfectly into the First Signal story. As a filmmaker, I could not have asked for more and will be forever grateful to those at the Discovery Center for providing the backdrop in the world of First Signal. To learn more about this Friday’s screening, please visit the Union Leader’s story “Sci-Fi film ‘First Signal’ takes over McAuliffe-Shepard Discovery Center.”
And while First Signal will be streaming to the stars, across this world the film is being represented by our distributor Indie Rights at the Marché du Film (Cannes). This is my first film represented by a distributor at this market. Will First Signal see some additional sales in foreign markets? Perhaps some new distribution opportunities? Only time will tell of course. But the important thing is that First Signal is there.
As a filmmaker, we always want more for our films, but I can honestly say that I’m more than thrilled to see the accolades, media, distribution and theatrical opportunities that have already been bestowed on First Signal. My thanks to all that have made it possible.
This coming Sunday, June 27 is the Massachusetts premiere of First Signal at The Strand Theatre in Clinton, MA. Suffice to say, I’m looking forward to our next screening. Since First Signal arrived on VOD in April it’s been continuous steady marketing efforts, but a screening is an event. As such, it should be promoted that way. To that end, I was very pleased to see The Item’s “Area native film, ‘First Signal,’ gets Massachusetts premiere at The Strand” article in the latest issue.
When I was reflecting on my past films at The Strand, it was The Item that always published a solid article before a screening. Those notices are a godsend to any filmmaker as they not only alert audiences to a screening event but contribute to the overall branding of the film. Securing press for a VOD only release of an independent film is not easy. But a theatrical screening? That sets it apart from the tens of thousands of other films vying for ink and eyeballs.
As I mentioned to a friend in the industry a few weeks ago, the media and filmmaking landscape has changed significantly since I released Justice Is Mind in 2013. Simply, there are more films being released and less media outlets to report. And if they can report, page counts and staff have been reduced. My point—getting media attention takes work and is harder. Yes, there are countless blogs and then there is social media, but a “newspaper article” is quite grand as they reserved space for you. Almost like a film festival, they vetted what they are going to report.
In regard to marketing and promotion, we are eight weeks into First Signal’s series of actor interviews. For those that want to gain some insight into the creation of First Signal and how the world of independent filmmaking works, you can check them out at this link. As each interview was about 35 minutes long, we had them broken down into three parts for each actor. Starting this Saturday, I’ll be posting part three of each actor’s interview. Look for a new one each Saturday for the next month.
Today I went to the American Heritage Museum (where we filmed First Signal’s actor interviews), to attend their Tanks, Wings and Wheels event. The team that brings this museum to life does so in a way that has you leaving with a unique perspective on the history of war. From the introductory film to the WWI trench experience to the “Winds of War” War Clouds room followed by the main exhibits, the American Heritage Museum is a total immersive experience brilliantly presented. For those of you that are interested in learning more about this outstanding military history museum and attending some of their unique events, check them out at this link.