As most who follow this blog know, I am tireless when it comes to internet marketing. Whether it be an electronic press release, social media, email newsletters or blog posts. As Justice Is Mind has a couple of screenings coming up, I was searching Google for entries. But when I discovered that Justice was ranked 21st on IMDB as “Highest Rated “Independent Film” Feature Films Released In 2013” and 45th for “Top-US-Grossing “Independent Film” Feature Films Released In 2013” pleased would be an understatement!
This kind of result does not happen overnight. It does not happen automatically. It takes patience and perseverance. There are no shortcuts. It is not a one person operation. If it’s one thing I have learned about writing, producing and directing a feature film having a large ensemble cast helps enormously. Why? Because they are the cheerleaders. They share, post and talk about the film to their network. Unless your film is being produced by a studio with a full-time marketing and public relations department, who else is going to do this type of work?
Justice Is Mind is but one of thousands of films in the current market. As I told a class I instructed on filmmaking, I have to act like mine is the only film in the world pushing for an audience. Yes, I’m selfish that way and so is every independent filmmaker with a project (at least I admit it!) That being said, I always like to try to be as supportive as I can of other filmmakers and their endeavors. This isn’t an easy business and we should work together when possible. But it does come down to manners as well. If you are going to ask me to help you on your film you could start off by asking “How’s Justice going?” Incredibly this week a filmmaker called me and asked how to get their film on IMDB (seriously). This wasn’t a first time filmmaker either. I would have been a bit more supportive had this person been supportive of my work but it was ALL about them. After trying to assist this person for 25 minutes I had a conference call to prep for and ended the conversation.
With our Vermont premiere at The Tiny Theatre on November 2 and our Los Angeles west coast premiere on November 7 at Laemmle Musice Hall, obviously my focus is on these two screenings. Thankfully Justice has a great team on the west coast through the Peter Law Group because screening a film in the entertainment capital of the world is a monumental task. In these last two weeks over 500 emails have gone out to the industry, the press and more phone calls than I can count. And that’s just what I’ve done.
When I call the industry (i.e. Los Angeles), I know how busy they are. I know their time is stretched. Honestly, being pleasant in an email or opening up a conversation by saying how much you enjoyed a particular film or TV show of theirs goes a long way. Call me old fashioned, but I believe when you show respect for someone’s work they are more interested in hearing about your new project. I had a great conversation with the assistant of one of the producers of my favorite TV shows. Will the producer show up to our screening? Probably not. But I’d love for the assistant to come. Why? Because as gatekeepers they have the ear of the producers. They are also the next producers.
Justice Is Mind is entering a new phase. Now formally released with theatrical bookings through January 2014 (more in development), Justice Is Mind will shortly be presented to the industry. An industry that is changing by the day from development, marketing and distribution.