August 18, 2013. Five years ago today I was in Albany, NY for the world premiere of Justice Is Mind. The idea for Justice came to me in 2010 when I came across a 60 Minutes story about Thought Identification “mind reading.” I was researching mind reading “computers” when I was writing the sequel to First World. Yes, I finished writing the sequel. But no sooner was my Final Draft software cooling down and it was fired up again to write Justice.
I’ve often written about the development of Justice. The endless pitch to producers and financiers started at the script stage. Then I produced a short film version Evidence to develop interest in the project. After a couple of theatrical screenings and media the financing came together to produce the feature. Let me just say that 2012 was a whirlwind of a year. But in the end, over 10 crew, 100+ actors and 15 locations came together. Even post production into 2013 went relatively smoothly. Justice enjoyed a limited theatrical run, screenings at law schools, science fiction conventions and an international premiere on Cunard Line’s Queen Elizabeth (yes, that was a highlight!). The film is now available worldwide on VOD.
When you’re an independent filmmaker the completion of a feature film is a milestone that should be enjoyed and celebrated. As I see with so many in this industry, they worry incessantly about the next project when working on the current one. There were only a couple of occasions during Justice when a few people tried to get out of commitments because of an audition or other project they wanted to be part of. I’ve always believed in giving your maximum to every project you’re involved in. You worry about the next one after the fact.
It’s one thing to attend a film premiere for someone else’s project, it’s entirely another to attend one for your own. For nearly two years after our world premiere, so many of us attended the screenings together. For a while we were like a traveling road show! These weren’t film festivals, they were theatrical screenings. There is nothing more gratifying as a filmmaker than seeing your film on a marquee next to mainstream “Hollywood” productions. You work like hell to make the film, but seeing it in the market is in one word – gratifying.
A feature film isn’t about the “cool” photos behind the scenes of making it, it’s about creating the world around it so when it’s released there’s a place in the market for it. An acting friend of mine last year coined the phrase “the milk carton movie” for those films he was involved in that never saw the light of day. There were essentially “missing.” I couldn’t even fathom making a movie that sits on a shelf waiting for someone else to decide its fate. Film festivals are fine enough if you get into the top tier from an awareness point of view, but as a filmmaker you don’t see ten cents of box office from them. More importantly why would I want to share the public relations spotlight with other films? I remember only too well when we had a screening for Justice at a major university and, unknown to me, there was a small film festival in town that weekend. A reporter said to me they only had so much space and simply couldn’t accommodate everyone. Well, thankfully our screening went well because it was marketed internally and had some scientific personalities attending. That was a lesson to be learned.
As I now venture into the world of First Signal, I look back on the days of Justice Is Mind with great fondness and realize what’s possible when the right team comes together. I’ll never forget what one of the stars of Justice said to me at our last theatrical screening in March, 2017 “This never gets old.”
No, it doesn’t.
This past week was another exciting one for both space history and the space program. From the 46th anniversary of the Apollo 11 landing on the Moon on July 20, 1969, to new images from New Horizon’s flyby of Pluto and the discovery of ‘Earth’s cousin’ Kepler 452b , NASA continues to excite and motivate a new generation just as it did back during the days of Apollo.
I have always loved the space program and, of course, science fiction. From Destination Moon in 1950 to Apollo 11 in 1969, we see time and time again the influences movies have in the real world and visa-versa.
The same can hold true for the science fiction of mind reading I postulate in Justice Is Mind. Just this week, two articles came out that not only further the conversation of neuroscience in the courtroom, but the actual real world implications of the science of mind reading.
In fact, the origins for Justice Is Mind are in the space program of the 1960s. When I was writing the sequel to First World, the idea came to me that on return to the installation on the Moon, inhabitants had to pass through a “mind reading like” device to gain entry. Thus some simple research brought me to a “thought-identification” story on 60 Minutes. The rest, as they say, is history. Justice Is Mind was written, produced and released with our second anniversary screening coming up on August 18.
Regarding the promotional efforts I do for First World, Justice Is Mind and SOS United States, it is always interesting to me to see which one gains the most traction. This past week First World spiked sharply with my Apollo 11 posts, SOS United States saw its highest impressions ever with the U.S. Embassy opening in Cuba and Justice Is Mind increased dramatically with a story titled, “Scientists Say They Can Read Your Mind, And Prove It With Pictures“.
Marketing a film takes time, consistency of message and perseverance. The major studios have the benefits of seemingly endless marketing budgets and A list actors. For a truly independent film like Justice Is Mind, it’s important to have a hook and to see what resonates with audiences. For this project, I have always seen consistent engagement when it comes to media related articles that have to do with mind reading and their real world applications in court or the perceived abuse by government.
When doing my follow calls to the media this week, the one thing that has resonated well was that the sequel is in development and that a concept trailer exists. We shall see how this all pans out in the next couple of weeks as we lead up to the second anniversary screening of Justice Is Mind on August 18 at Cinemagic in Sturbridge, MA.
In preparation for the second anniversary screening of Justice Is Mind on August 18, I’m going to Cinemagic tomorrow to give them the film. They’ll have our theatrical DVD and a DCP (Digital Cinema Package). The DCP was created for us by the Chatham Theatre. Sometime next week they’ll run the DCP test. Out of all the theatres which have screened the film, it looked and sounded the best in this theatre. While I know what the DVDs are capable of, I am looking forward to seeing the film in its highest possible resolution.
Since my last post, art is starting to imitate life. In SOS United States a Cyber Pearl Harbor by China takes out the United States power grid and military satellite communications. Last week the United States strongly believes that China is behind a cyber-attack that compromised millions of Americans. These weren’t just any Americans, the agencies targeted were the Office of Personal Management (OPM) and the Interior Department.
As part of the development process of SOS United States, I reached out to the media relations office of the National Security Agency a couple of weeks ago. This is the same process I did for First World when I contacted the Secret Service and the various universities and law schools for Justice Is Mind. For me, as a filmmaker and screenwriter, it’s important to get as many facts straight as possible. I believe adding reality brings believability and plausibility to a movie.
On a personal note, I have no problem with the work the NSA does. Unless you live under a rock and off the grid, we live in a very complicated world. A world that needs to be monitored for the safety of its citizens. As General Blair says in In Mind We Trust at a Congressional hearing, “Senator don’t talk to me about privacy when most of the planet posts their most intimate details voluntarily. You know as well as I that the next attack on the United States isn’t going to come over the pole as a nuclear device, it’s going to come from a computer.”
Speaking of In Mind We Trust, I am developing a concept trailer along with Justice Is Mind composer Daniel Elek-Diamanta. Originally, I was thinking it would be just about a minute long, but given the scope of the story we are expanding it to over two minutes. The first minute introduces elements in Justice Is Mind that propel the In Mind We Trust storyline.
Continuing with the development process, I was invited on Chris Denmead’s show Radio of Horror on WCUW 91.3 FM a couple of weeks ago. You can listen to the interview at this link where I talk about a wide variety of subjects around filmmaking. I met Chris when he participated in Justice Is Mind during the flashback wedding scene. As I’ve often said, this is an industry of networking and relationships.
Just as this week was coming to an end, I was alerted to this article in the Huffington Post stating “Scientists Can Read Your Mind Using These Images of the Brain”. It was great to read the latest news from Carnegie Mellon University’s research in this area and Dr. Marcel Just’s quotes. As some of you may know, I was inspired to write Justice Is Mind after seeing Dr. Just on a 60 Minutes story in 2009 that talked about ‘thought identification’. Justice Is Mind had the opportunity to screen at Carnegie last year.
How I came up with the idea for Justice Is Mind is well known. I first saw a 60 Minutes broadcast that discussed ‘thought identification’ mind reading techniques being developed at Carnegie Mellon University. When Vernon Aldershoff and I screened Justice at Carnegie last April it was great having the opportunity to present the film at the very origins of its concept. But it was when I read about MMT NeuroTech in an article titled “Mind Reader: Meet The Man Who Records and Stores Your Thoughts, Dreams and Memories”, where my attention was fully peaked. Indeed, the science fiction in Justice Is Mind will soon be science fact.
In this special edition of The Ashton Times, I asked Donald Harvey Marks, M.D., PH.D., the Founder and CSO of MMT Neurotech, about the process and science behind the article.
1) YOUR TECHNOLOGY RECORDS AND STORES MEMORIES, HOW LONG DO YOU THINK IT WILL BE BEFORE SUCH MEMORIES CAN BE DECODED INTO VIDEO FORM?
Decoding of memory into videos has been in existence for several years to some degree. A number of laboratories have shown this technique to be useful including those of UC Berkeley. MMT NeuroTech is working actively to make this available in the immediate future.
2) WHAT DO YOU BELIEVE ARE THE COMMERCIAL AND MEDICAL BENEFITS OF THIS PROCESS?
Memory recording is in many ways similar to the marvelous sense of discovery and personal freedom that people experienced when Edison introduced voice recording in the late 1800’s. Prior to that there was no method of hearing a person’s voice after the words were spoken. There must have been a similar sense of wonder thousands of years ago when the written word was first introduced.
Once there is widespread awareness of memory recording, I think that many individuals will want to make recordings for themselves and for other people. Recording a memory is the only way to preserve the personal awareness permanently. Rather than recording the outer experience through photography, video or the written word, you can record the inner experience- your own actual experience. Back in the day of Edison, people did not initially know the many things that would be possible by recording a voice. It was beyond their understanding until it actually began to happen. Now we are able to preserve the actual memory of an event or personal thought rather than the general occurrence. Playback on a screen should be possible and we have plans for developing play back inside the mind.
Noncommercial medical applications will include preservation of memory in those individuals who are losing their memory with possible future reimplantation of those memories. Memory recording will help in the study of complex memory processes for development of new medications or devices to facilitate memory, and treat memory impairment.
3) DO YOU SEE SUCH PROCEDURES BEING USED IN COURTROOMS AS WE SAW IN
JUSTICE IS MIND?
I think that memory recording will follow the introduction of the use of functional MRI for interrogation and determination of truthful vs deceptive responses. This technique is already being offered by MMT Neurotech. However our justice system protects the individual from self-incrimination so forced fMRI for criminal prosecution will not be possible.
4) WHEN A PATIENT ELECTS TO HAVE THIS PROCEDURE, WHAT DO THEY GO THROUGH?
For recording memories, the individual must be able to undergo an MRI. While the MRI is being done, questions are read to the person about every 15 seconds and they are asked to think about and visualize their answers. The questions are determined by the person and given to the examiner to read. There can also be private questions that only the person knows. Examples might be ‘think of the earliest memory of your mother’ or ‘think about the most exciting moment in your life’. Celebrities, sports stars or politicians may want to record their experiences for fans to potentially download or for historians to access in the future.
A single memory scan can last long as 15-20 minutes and scans can be repeated as many times as a person might want to preserve as many memories as they wish. Unlike with the CT scan, with the MRI there is no radiation. The data is downloaded from the machine and sent to a computational neuroimaging center at MMT NeuroTech where the data is stored and interpreted. The final product eventually is made available to the client. Not everyone can undergo an MRI, but most people can do so easily.
5) GENERALLY, THIS SEEMS TO BE A FAIRLY NEW SCIENCE AND TECHNOLOGY. WE HAVE SEEN WHAT’S BEING DONE AT CARNEGIE MELLON FROM THE 60 MINUTES STORY, TO WHAT HAS BEEN DONE AT BERKELEY TO REVEAL CRUDE VIDEO IMAGES OF MEMORY. ARE SCIENTISTS LIKE YOURSELF WORKING TOGETHER ON THIS PROCESS OR IS IT MORE PROPRIETARY AT THIS POINT.
MMT NeuroTech does have significant proprietary processes. We are interested in university affiliations and have already established several corporate affiliations.