Marketing planet Earth one project at a time.

Posts tagged “VFX

The Rollout

Rollout of Apollo 11 to launchpad 39a

With the trailer edited and scored, we are in the rollout phase as the color grading commences.  As each day passes we are rolling closer and closer to the day when the trailer for First Signal is released. I don’t think I’ve prepared nearly as much for the release of any of my film projects. Yes, Justice Is Mind was obviously important to me, but with First Signal being my first feature film in the “First World Universe,” I want to make sure I reach who I need to reach.

When I was talking to an acting friend this past week, we started to talk about certain sci-fi series and movies and what we do and don’t like. For me, I’m not so much into spectacle but story. I’d rather watch a solid story than things getting blown up. Yes, sometimes you need to blow something up, but I feel it should be done within the context of the story, not just for show and tell.

Last weekend we had First Signal’s ADR session. Watching these talented actors bring their characters back was nice to see. It was also an opportunity to show them the trailer and opening credits. Aside from some stills, they haven’t had the chance to see anything since we wrapped last July. I know when I’m part of a project as an actor I anxiously await to see what the product will look like.

With audio complete, the provisional score nearly done, VFX being built and the film close to a lock, I can almost see the light at the end of the post-production tunnel. But this is where all the details come up. From polishing the edit and score, finishing the VFX, sound mixing and color grading, creating a film is an arduous task and all about project management.

One of my favorite “TV” series these past few years has been The Man in the High Castle on Amazon. The entire production on both sides of the camera was first rate.  When I started to write the sequel to First Signal it dawned on me the character of Major Sampson could parallel Juliana Crain.  In High Castle, Crain was instrumental in the resistance movement and played all sides to achieve her goals. In the sequel to First Signal, Sampson finds herself torn between three worlds – the President of the United States, the Vice Chairman of the Joint Chiefs of Staff and Cedric Yonah the Premier of the Synedrion Council.  As of this morning I just hit the sixty-page mark and I think I know how I want it to end. I think!

As for films that have a military storyline, I saw 1917 last weekend. I can’t say enough great things about this film. From filming the entire story in one continuous shot, to the production values and acting, 1917 was truly a delight. The cinematography alone is reason enough to see this film. I can only imagine the pre-production planning!

I was reading an email newsletter this morning and the author talked about having to love the journey not only as a writer but as it pertained to sales. As a screenwriter, there is that moment when you feel these characters talking back to you as you type their dialogue and action their elements. When you’re filming your screenplay, you see these characters come to life. When you’re watching your story on the silver screen or your TV, you know you’ve made a sale. There is something immensely satisfying being in the lobby of a theatre when someone asks to buy a ticket to your film. Equally when you get notice that your film has been streamed.

The journey is a long one, with many highways and exits ahead. But it’s a journey that I have loved since I wrote my first screenplay in grade school.

Stay the course.


World Building

Earth – The Blue Marble – Apollo 17

Since I returned from AFM last month, in addition to post-production work, I’ve been building out the marketing and release strategy for First Signal. For marketing, it’s about verifying media contacts, researching new outlets, creating talking points and a million other details. The goal is to create awareness and reach First Signal’s intended audience. I don’t shirk those responsibilities. In fact, it’s part of my job as a filmmaker.

The one thing that was painfully apparent at AFM, albeit not surprising, was the limited marketing/pr resources that a sales agent/distributor was going to bring to any single title. This is not necessarily the fault of the agent/distributor, it simply comes down to resources. If they have a couple of hundred films in their respective catalog, there is only so much time they can allocate. But at the end of the day, they must have some sort of plan—especially if they want to charge for it.

First Signal – Worlds Apart. Worlds Together.

I recently turned down a contract from a sales agent. While the contract was littered with tens of thousands of dollars in fees, there was no marketing and release strategy for me to review. It was simply, send us your film (at considerable expense), we’ll see if we sell it, but we’ll still charge the film along the way. Um..no thanks. It shocks me that these one-sided contracts still exist. To turn a phrase “Send it and forget it” does not apply to film distribution.

Post-production is well on its way for an April completion. I wrote the trailer up just over a week ago. The VFX areas of the film are on their way to our visual effects supervisor. Every Sunday for the last few weeks I receive a section of score to review.  Although I believe it’s important to maintain a schedule with an end date, it’s equally important not to be rushed. On the marketing side, I have a general idea of where and when I see our first screening. Will it be a “world premiere” or just a private screening? That I’m not sure yet, but plans are moving forward.

My notes for the sequel to First Signal are starting to turn into some actual writing. I generally have the concept for the beginning and end. The sequel will be a continuation of events in First Signal while incorporating a good part of the storyline from my ebook First World: Covenant. I can always tell when the motivation to start writing again hits me—an idea for a scene or line comes to me and I stop what I’m doing and note it.

EXT. THE PLANET SHINAR – 8282 BC

Satellite images of the Earth like planet Gliese 581 d come into view.

PREMIER (V.O.)

Good afternoon my fellow citizens. This government, as promised, has maintained the closest surveillance of the military buildup on the Channel Islands in the Southern Provinces.

Shinar – Gliese 581 d

New Credits

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Serpentine is on schedule for a February 2017 release.

From the World Figure Skating Championships to the Naval Justice School, 2016 has been a whirlwind of a year. And between these events was the figure skating political thriller Serpentine. From script, to production to media coverage, Serpentine has certainly set the stage for 2017.

I’m never one to make New Year’s resolutions. Instead I look at what was accomplished in any given year. For me, there needs to be at least the creation of a new project or perhaps some interesting acting or on camera work. Thankfully for 2016 there was a bit of both.

Christine

With Ari Zakarian and Christine Brennan at World’s.

Of course we had this thing in the United States called a presidential election. But you can’t define your entire existence over who won or lost. Putting aside that it narrows your world and opportunities, the country goes on no matter who wins or loses. The great thing about the American presidency is every four years we change hands (sometimes). As Scarlett O’Hara would say, “After all, tomorrow is another day.”

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How half the United States felt after the election. But, indeed, tomorrow is another day!

As for another day, post production on Serpentine is moving right along and on schedule. We are into the second draft of the edit and I signed off on the opening credits VFX sequence yesterday.  And generally speaking a good amount of the film has been scored. The post-production process of any film (short or feature), takes coordination. Are all the parties on the same page? Is communication flowing from one department to the next? I’ll say this there is a comfort level working with the same parties that brought Justice Is Mind to life.

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Serpentine received front page coverage in the Telegram & Gazette with the story syndicated around the United States.

In addition to Serpentine, 2017 will usher in some personal changes. I renewed my membership in SAG-AFTRA a couple of months ago for a variety of reasons. Let’s just say I see more trips to NYC next year. One of the benefits to membership is being able to vote in the SAG Awards and getting DVD screeners. Like the election, I’ll just leave it as what film isn’t getting my vote.

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At a WWII Weekend.

But for any given year it comes down to moving the needle just a bit in the direction I want to go in. I don’t try to push for the “all or nothing” approach as that can just set you up for disappointment. Do I outline goals for the near year? Certainly. Are they resolutions? No. Frankly, I’ve never understood those that proclaim with all the caps they can on social media at the start of any year that they’re going to quit X or move to Y! Um, how about just do it for yourself whenever and see where it goes. You won’t know until YOU try not when your “friends” approve.

Sure there’s been some disappointments this year. It wasn’t all champagne and caviar. But there’s no point dwelling on the past or those that tried to check all these bags of drama onto my ship (sorry we’re full up!). Like the car accident I was in. As I thankfully walked away, you just move on (cue Scarlett O’Hara again with score).

In closing it was great to see the reach of this blog across the world for another year. Your support of these words is very much appreciated. And to you and yours across this great planet…

Happy New Year!

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The reach of The Ashton Times in 2016. Thank you for your support!


The Battle

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“Battle for the Airfield” The Collings Foundation

This past week was another busy one as pre-production moves along for Serpentine. But today was a visit to The Collings Foundation production of “Battle for the Airfield”. To quote from their website, “There will be over 300 re-enactors representing several branches of Allied and Axis military participating in an amazing re-enactment.” The event did not disappoint.

Although it was raining, the announcer reminded us all that wars are not always fought on warm sunny days. Indeed, it was like watching a conflict in real time. Unlike a movie set with constant calls of “action” and “cut”, there was no stopping once the action did start. When the tanks started to roll the re-enactment was just as good if not better than any Hollywood production. The filmmaker in me wished I had cameras recording it for some upcoming production. All I could think of was the battle scene in 1953’s War of the Worlds!

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At The Verve, Crowne Plaza Natick. The Aquarius Boardroom.

Just prior to the start of the battle, the national anthem was played. I’ve heard our anthem played in many venues, but there’s something special to hear it against a military backdrop with veterans present. When I think of the tens of millions that have sacrificed themselves for this country, this American proudly stands and turns to honor our flag and all those that have defended it.

Speaking of old glory, the flag will be part of the set dressing for our FBI conference room scene at The Verve, Crowne Plaza. On Thursday I visited the hotel for a site visit. The room looked just as great in real life as it did in the pictures I saw prior to my visit.

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Serpentine welcomes Foley Motorsports of Shrewsbury, MA.

A site visit is another one of the critical components to pre-production as there are usually things that need some sort of adjustment or that may have changed. In this case, a couple of posters to cover up artwork on the opposite wall and a movie screen has replaced the TV screen. Actually the movie screen is better as it gives us more room in post-production for images that our VFX specialist will put in. A special thank you to Lynne Luongo, The Verve’s General Manager, for the personal tour!

Earlier in the week I was reading the script again for other creative components. One scene has a character leaving in a car—a car that will be getting a fair amount of screen time. As this character comes forward to sponsor a skater in the story, I wanted something high end that said wealth.

ns-icesports

Although there are countless dealerships in the area, there is only one luxury dealer I wanted to approach to see if they might be interested in working with us. When I visited Foley Motorsports website, I was thrilled to see that they have direct staff contacts, including owner RJ Foley. After his review of my presentation, I’m delighted to report that Foley Motorsports will be providing a luxury vehicle for Serpentine. Now, here’s fate for you, his daughter used to be a figure skater and will be appearing as an FBI Agent at The Verve!

As for figure skating I visited Northstar Ice Sports again this week to work out some additional details on our upcoming shoot and to skate again. Yes, I’m getting the skating legs back underneath me to assist in the production when we start to shoot the on ice scenes. It is interesting being back in a rink again and on the same ice as my first coach Denise Marco, who is not only the Executive Director of Northstar but will be playing Elizabeth Rogers in Serpentine.

Full circle.

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Inside The Collings Foundation hangar.