On September 11, 2014 at 3 PM GMT the Viewster Online Film Festival (#VOFF) will commence and run through September 25. The public will decide if Justice Is Mind advances to the jury who will announce the winners at the Raindance Film Festival in the United Kingdom on October 5th. While everyone wants to win, I’m just honored that Justice Is Mind was selected. For the first time, worldwide audiences will have the opportunity to see Justice Is Mind online for FREE. As soon as the direct link to Justice Is Mind is sent to us by Viewster, I will post it here…and promote the hell out of it!
What’s terrific about Viewster’s festival schedule is that, for our film, it runs right through our Cape Code Premiere on September 18 at the Chatham Orpheum Theater. This is akin to the popular “day and date” releases I have been reading about for the last few years. How it impacts on Justice Is Mind will be very interesting. Will we see a spike in votes? Praise? Critiques? Whatever plays out, it can only help.
The one thing all filmmakers love is organization. Both Viewster and the Chatham Orpheum Theater are so wonderfully organized. From the “creators kit” Viewster sends its filmmakers to the Chatham Orpheum’s staff and marketing team, it’s a filmmakers dream working with organizations that want to work with you.
I know it sounds cliché, but we are all in this together. VOD platforms and theaters need quality content and filmmakers need distribution outlets from traditional to digital. As I’ve said before, I will say again, I cannot stress enough the importance of both. Theatrical screenings build audience, awareness and press that just benefits you when you go to VOD. Likewise, VOD provides long term revenue to filmmakers. The old adage if you build it they will come, in my view, just doesn’t apply to movies. You have to market to call attention to yourself. If you aren’t going to toot your own horn who is?
Speaking about promoting, I’ve been reading the daily trade reports coming out of the Toronto International Film Festival. Again, it’s an honor if your film is selected, but dear lord the competition for attention is beyond the beyond. When you read about the quiet market and how distributors are now placing films with A list cast on direct platforms like Vimeo on Demand, you know this is an industry in transition. But I still hold true to consumer curation. As long as a film is “findable”, audiences will watch what they want to watch either in a theater or online.
For anyone that has followed me on any regular basis, you know I’m all about marketing. Simply put it doesn’t matter what you do if nobody knows about it. When I first published niche sports magazines in the early 1990s, well before anything called the internet, we had, and still do to some degree, this wonderful device called direct mail. You can be sure that when the net came into reality I put our web address on our direct mail efforts. I was advised by so many “experts” not to do that. Seriously. Isn’t it up to the consumer how they want to buy your product? The same holds true for film, you just have to be in as many places as possible. You want to hear conversations like, “I saw this at the Orpheum” “I watched it on Viewster” and after October “I saw it on the Queen Elizabeth”.
From the global platform of Viewster to the intimate audiences at a state of the art theater like the Chatham Orpheum, this will be a tremendously exciting month for Justice Is Mind.
Day and date.
The Barnstable Patriot summed up Justice Is Mind nicely, “In the film, past life memory and future mind tapping by machines merge in a psychological thriller, which develops slowly and then grips you with its logical twists and mysteries, haunting you afterward.”
From September 11-25, Justice Is Mind will be part of Viewster’s Online Film Festival (#VOFF). Their theme for this festival is “Be Afraid. Be Very Afraid”. There have been several moments after our screenings when attendees have said they are “scared” for this technology. In fact, one attendee at a screening even said something along the lines they are “terrified “of what these “mind reading” machines could do.
Point in fact, maybe they should be scared or at least concerned. An article was published in the International Business Times this week titled, “Mind Reader: Meet The Man Who Records and Stores Your Thoughts, Dreams and Memories.” The subtitle “US startup MMT has become the first to commercialise the storing of memories.” Is the technology I postulate in Justice Is Mind here in 2014? I’m not sure. But one thing is certain from all the articles about mind-reading that have been published over the last year, this technology will be science fact in the future and it will be part of our everyday lives. I simply envision it to be as commonplace as checking a box before you have an MRI. Do you want an FVMRI?
For sure, Viewster will open up an international market for Justice Is Mind. Domestically, I could not be more excited for our Cape Cod Premiere on September 18 at the Chatham Orpheum Theater. With so many films looking for an audience, that’s exactly what theatrical screenings do – build audiences, awareness and, just as important, press. What better way to launch onto Viewster’s festival when you have over 100,000 Google entries along with audiences that have seen the film and journalists that have reported on it pushing awareness.
These September initiatives will push nicely into October when Justice Is Mind has its International Premiere on Cunard’s Queen Elizabeth ocean liner on October 29. Part of the onboard program will be a filmmaking seminar I’ll be presenting to guests a few days before. It’s a 45 minute PowerPoint presentation that will introduce attendees to the world of independent filmmaking. When one considers what goes into making a feature film, I think audiences will have a whole new appreciation on the process.
What Adrien Brody said in The Wrap really sums up the efforts of so many of us in this industry, “It is obviously a very competitive profession. It takes a tremendous amount of luck to be at the right place and the right time and to nail it when given the opportunity.” Having worked on both sides of the camera I could not agree more. To say this industry is competitive is an understatement. It takes tremendous will, determination and perseverance. In closing I am reminded about a quote from the character Paul McGill in Barbara Taylor Bradford’s A Women of Substance.
“We are each the authors of our own lives.”