The media has reported. The DVD has been tested. We have a green board on Amazon. The file has been transferred to the Ice Network. No, this isn’t LC 39 at Kennedy Space Center, it’s the preparation for the world premiere of Serpentine: The Short Program tomorrow night at The Strand Theatre and on Amazon and the Ice Network the following day.
When launch day, or better known in the industry as “release date” arrives for a film, that’s when the story you’ve worked on for so long is transferred to the audience. As Bill Sampson said in All About Eve, “You’re in a tin can.” Of course in this age the tin can reference is more about DCP and DVD.
This past week was just about some final details, finishing up the copy for various email templates and our official press release as part of the VOD launch on Tuesday. The highlight was this article that appeared in The Item. While national press is great for general awareness for VOD, there’s nothing like local press that can drive traffic to a theater. This newspaper circulates in Clinton and the neighboring towns.
Tomorrow night looks to be a star studded affair with many of the actors and crew from both films attending. I have to say I love these reunions. Not only does it give everyone a chance to catch up, but to see our collective efforts on the silver screen. And then there is the overlap. Audiences will see several of the actors and crew from Justice Is Mind in Serpentine: The Short Program.
But with each project comes an expanded network and new processes. While Amazon certainly existed five years ago, the opportunity to distribute directly to several countries did not. Since Evidence premiered at the Strand, the number of VOD platforms has exploded. Not only does this mean the need for programming from TV shows and movies, but the ability to rise above the crowd and be heard.
Like Evidence that resulted in Justice Is Mind, the goal with Serpentine: The Short Program is to develop enough interest to produce the feature film version this year to release after the Winter Olympics in 2018. What this comes down to is building an audience and not getting lost in the crowd. When you consider that there are 10,000 – 50,000 films made a year, you can’t wait for an audience that may never find you, you have to tell them where you are.
As the saying goes, when opportunity knocks you take it. But none of this comes without passion, dedication and being steadfast for the long haul. A haul that can seem like forever until the day arrives.
Standby to launch.
After seven months of writing and research, along with attending a World Figure Skating Championships this past March for inspiration, I announced my latest project on Friday. Serpentine – A champion figure skater finds herself in a government conspiracy involving her missing mother and a Cold War mystery that culminates at the world championships in Moscow. The official website can be found at this link.
The name of the project came to me the first week I started to write it. In figure skating the word “serpentine” is used throughout a variety of areas from figures to footwork, to spiral sequences and generally consists of an “S” type of pattern. Serpentine is also mentioned in cryptography and as a code word. For this project the title Serpentine links all aspects of this story.
For independent filmmakers it’s one thing to write the screenplay and come up with a title, but then there are numerous aspects that need to be addressed prior to launch – writing a logline and synopsis, building a website, sending the script to trusted sources for review and comment, registering the script with the Writers Guild of America and U.S. Copyright Office and submitting the title to IMDb and other sources (thank you Rotten Tomatoes!). Then comes development and bringing the project to life.
Those that follow me on social media or this blog, know some of the groundwork that I’ve been developing. In as much as it’s important to keep a public face, there are those countless conversations and presentations that go on behind the scenes that are not discussed publicly until they are a done deal. Remember Justice Is Mind’s international premiere on Cunard Line’s Queen Elizabeth? That was months in discussion before the approved press release. I could have announced Serpentine months ago, but I wasn’t finished with the screenplay and had to ascertain a variety of areas within the sport to see if I wanted to move forward. But forward we are moving.
I could not be more encouraged by the response Serpentine has received since Friday. But suffice to say the next couple of weeks will be inordinately busy. From developing location deals to securing talent, I plan to post this week for cast and crew. The goal is to produce the short sometime in October with an early 2017 release. If all goes well, the idea is to produce the feature in 2017 with release after the Winter Olympics in 2018.
Does this plan sound remotely familiar? It should. I produced a short film version of Justice Is Mind titled Evidence in 2011. The release of the short in 2012 led to the production of the feature film later that year with a 2013 release. In the case of Serpentine, the plan is produce the first ten pages of the script that introduces the primary characters and storyline.
Before I close this post, I want to thank those that have supported me in developing this story. Your words of encouragement and comments on the project have been greatly appreciated over the past weeks and months.
But foremost in those thanks goes to Adam Starr who designed the concept poster you see below. I have been working with Adam since 2000 on numerous projects. In fact, the first project he did for me was a corporate promotional video for my old publishing company. In terms of posters Adam designed First World, Evidence and Justice Is Mind. To learn more about Adam and the story behind the poster, please visit the website.
On the ice. Representing…
It was April last year when the email came in through my old website – ESPN was going to do a documentary revisiting the Tonya/Nancy saga of 1994 and they wanted to interview me about it. In the day, I used to do these types of interviews all the time. After I founded International Figure Skating in 1993 building it into the world’s largest for the sport (yes, I’m very proud of that accomplishment), I was often called by various networks and TV shows to offer my commentary on a particular subject in the sport. For me, this was brand building for the magazine and my name. During the height of the season it was pretty standard that a news crew would come to my office to interview me or set something up a skating event. Aside from anything else, they were a lot of fun to do!
But this request gave me momentary pause. I had lost my publishing company in a hostile takeover back in 2004 and with the exception of starring on Skating with Celebrities in 2006 and a couple of other interviews, I didn’t push anything in figure skating. For me, personally, the real turning point for my passion happened during the judging scandal at the 2002 Winter Olympics. By that point, the sport was already in a popularity nose dive due to oversaturation and horrid mismanagement with the governing bodies and their agencies. During those games I did over 200 TV interviews about the scandal. Exciting? Sure. But I knew where this was going to go. It didn’t take long for the bottom to literally fall out of an industry that was born nearly ten years earlier with the Tonya/Nancy saga.
I am now a filmmaker and pursuing a new passion. A passion to make movies and to work creatively with others. My work in figure skating gave me a solid foundation to build something new. My momentary pause didn’t last long. I wanted to work with ESPN again and then I learned that this documentary was being directed by the award winning filmmaker Nanette Burstein. It’s all about networking and there is always something new to be learned by working with others.
On Thursday I watched ESPN’s The Price of Gold with one of my best friends Kim Merriam. Yes, you have probably heard her name in association with Justice Is Mind. We filmed the short and feature length version at her house and she appeared in both films. But Kim and I used to skate together as well. It’s a friendship that started back when I was in high school. So not only were we watching this show together, but we were also on the Justice Is Mind “set” if you will. Coolness.
First, The Price of Gold is simply the best documentary I have seen that pulled together the “drama” that literally captivated the entire world for those weeks twenty years ago. For me, I could not be more honored to have been selected to be part of this documentary. A special thank you to Nanette Burstein for having me participate. And to my family, friends and colleagues who reached out to me on Twitter, Facebook and by email, your support was truly special.
In closing, I want to take a moment to wish all athletes going to the 2014 Winter Olympics the best of luck as you live a dream you have had since childhood. Having represented my country as a journalist in 2002, I can only imagine the pride as an athlete. And while I don’t’ understand the new scoring system, you, the skaters, will understand my closing mark.