Liftoff of the trailer for First Signal went off without a hitch. To put in in space terms, we are now in low Earth orbit. A special thank you to WMUR, Athol Daily News, Greenfield Recorder and Britflicks for reporting on the trailer. We’ll continue orbiting until First Signal is released and we venture into deep space. OK, enough with my outer space analogy on releasing a trailer!
Two weeks ago I had several browsers open with the trailer ready to be published. Did I spell the title of the trailer correctly? How does the formatting look for the email newsletter? Once I proofed everything for what seemed like a tenth time I finally entered the commands to go live. When the time came everything worked. But it wasn’t for a lack of planning. The organizing and release of the trailer took about three months. It wasn’t just about the actual video file of the trailer but all the marketing around it.
When you are an independent filmmaker your team is small if not but one. There’s no marketing communications group to handle this effort. Oh sure, you ask people to read this or double check that, but at the end of the day the responsibility is yours. Like it always happens before I launch something, I think of the steps it took to get to that point. It all started as an idea at the Naval Justice School in Newport, RI in 2017.
Up until that point I honestly never thought I would be revisiting this First World Universe I created. First World, the script, came out in 2006 with the short film version following in 2007. With the global financial crisis in full swing, it was next to impossible to get a film financed. At one point, just before the collapse, the financing and production teams were in place. But then, seemingly overnight, financing fell out of the markets and that was the end.
Slow but sure the markets recovered. A filmmaker friend of mine knew about my frustration with getting First World made and challenged me to write something that I could film on a true indie budget. A moment that involved mind reading in the sequel I wrote for First World turned into Justice Is Mind. The rest, as they say, is history.
Shortly after the trailer was released, I started to receive interest from sales agents and distributors I didn’t meet at AFM. I have to say that was very encouraging. The whole goal of a trailer is to “sell” the feature. As I can well appreciate how inundated these representatives are, the fact that they are even interested at this point bodes well for the project. What kind of deal will ultimately emerge? That’s really impossible to tell as there are numerous factors involved.
While post-production continues with an end of April (early May) completion date, marketing of the trailer continues, while I plan for the release of the feature and presentation to sales agents and distributors.
On a closing note, I’m aiming to have a draft of the sequel to First Signal completed before the film is released. To turn a military phrase, it’s about preparedness.
Last Sunday First Signal wrapped principal photography. The final shot seemed particularly appropriate. It was a POV from Major Sampson (Patience McStravick). With Daniel Groom on camera, Patience guiding his shoulders to mirror her character and myself directing, it was that moment when I remembered the day all three of us met at a Starbucks in January 2018 to discuss First Signal. None of us could have foreseen the journey that was to lie ahead. While pre-production was fraught with fits and starts, the train of principal photography not only ran on time, but finished five production days ahead of schedule.
Shooting First Signal these last few months has been nothing less than thrilling for me. Oh sure, as director you worry about countless things, but when you see the progress and quality being produced from one day to the next, those worries quickly evaporate. Those pre-production matters that sought to derail the train are nothing more than a distant memory. Of course no vision comes to life without a dedicated cast, crew and location partners. Without their tireless efforts First Signal would still be just that—a vision.
The vision for First Signal was nicely magnified by some wonderful press over the last several weeks. WMUR-TV, The Concord Monitor, The Athol Daily News and the Greenfield Recorder all visited set (The Hippo did a great piece that you can find in my previous post). I couldn’t be more thankful for their coverage. It isn’t just about producing a film, it’s about getting it noticed. When you consider the tens of thousands of films that are made a year, having media support, particularly at this stage, is paramount.
Throughout the production process and this past week, I have kept the contacts I made at AFM last year informed about our progress. While one during production was keenly interested in First Signal, another got back to me last night and wants to see some footage as soon as possible for TIFF (Toronto International Film Festival). In addition to the festival itself, Toronto is one of the major film markets.
This is what producing a film is all about – distribution. Putting aside getting an actual deal for your film, there are simply so many platforms to distribute and market you really need a distributor to navigate this labyrinth.
Putting together the puzzle that was created during production, is now the purview of our editor and the rest of the post production team. This is where the tone and style of the film come to life. We’ve already decided on a color scheme and I’m pretty close on what I’d like to see for a score. While I’m overseeing post-production, I’ll be working on branding and other marketing aspects. Yes, making a film is thrilling, but seeing it come to life in the consumer market is where it matters.
In closing, thank you to all those that have supported this project. Your support over these months have made First Signal possible.