Marketing planet Earth one project at a time.

Posts tagged “Writers Guild of America

The Serpentine Code

Serpentine Movie site

A screenshot from the official website.

After seven months of writing and research, along with attending a World Figure Skating Championships this past March for inspiration, I announced my latest project on Friday. Serpentine – A champion figure skater finds herself in a government conspiracy involving her missing mother and a Cold War mystery that culminates at the world championships in Moscow. The official website can be found at this link.

The name of the project came to me the first week I started to write it. In figure skating the word “serpentine” is used throughout a variety of areas from figures to footwork, to spiral sequences and generally consists of an “S” type of pattern. Serpentine is also mentioned in cryptography and as a code word. For this project the title Serpentine links all aspects of this story.

For independent filmmakers it’s one thing to write the screenplay and come up with a title, but then there are numerous aspects that need to be addressed prior to launch – writing a logline and synopsis, building a website, sending the script to trusted sources for review and comment, registering the script with the Writers Guild of America and U.S. Copyright Office and submitting the title to IMDb and other sources (thank you Rotten Tomatoes!). Then comes development and bringing the project to life.

Serpentine Movie Russia

From the official website.

Those that follow me on social media or this blog, know some of the groundwork that I’ve been developing. In as much as it’s important to keep a public face, there are those countless conversations and presentations that go on behind the scenes that are not discussed publicly until they are a done deal. Remember Justice Is Mind’s international premiere on Cunard Line’s Queen Elizabeth? That was months in discussion before the approved press release.  I could have announced Serpentine months ago, but I wasn’t finished with the screenplay and had to ascertain a variety of areas within the sport to see if I wanted to move forward. But forward we are moving.

I could not be more encouraged by the response Serpentine has received since Friday. But suffice to say the next couple of weeks will be inordinately busy. From developing location deals to securing talent, I plan to post this week for cast and crew. The goal is to produce the short sometime in October with an early 2017 release. If all goes well, the idea is to produce the feature in 2017 with release after the Winter Olympics in 2018.

Serpentine   IMDb

Does this plan sound remotely familiar? It should. I produced a short film version of Justice Is Mind titled Evidence in 2011. The release of the short in 2012 led to the production of the feature film later that year with a 2013 release.  In the case of Serpentine, the plan is produce the first ten pages of the script that introduces the primary characters and storyline.

Before I close this post, I want to thank those that have supported me in developing this story. Your words of encouragement and comments on the project have been greatly appreciated over the past weeks and months.

But foremost in those thanks goes to Adam Starr who designed the concept poster you see below.  I have been working with Adam since 2000 on numerous projects. In fact, the first project he did for me was a corporate promotional video for my old publishing company. In terms of posters Adam designed First World, Evidence and Justice Is Mind. To learn more about Adam and the story behind the poster, please visit the website.

On the ice. Representing…

Serpentinebig


The Submission

The start of the film

Addressing over three hundred people that attended the world premiere of Justice Is Mind in 2013.

 “We are each the authors of our own lives, Emma. We live in what we have created. There is no way to shift the blame and no one else to accept the accolades.”
― Paul McGill in Barbara Taylor Bradford’s A Woman of Substance

There have been many times that I have referred to this one quote from my favorite book. I even used it as a dedication of sorts in my book Frozen Assets.  We all have books that we love and in the case of A Woman of Substance it is the character Emma Harte. In essence she grew up with nothing, worked hard, achieved great success against family strife and bulldozed her enemies along the way. It’s Barbara Taylor Bradford’s vivid writing that brings her world building and characters to life.  And if you want to see one of the greatest book to mini-series adaptions click this link at Amazon.

And that brings me to the entertainment industry. I have been part of the industry in one form or another for over twenty years.  I have made over 300 TV appearances and co-starred on a network TV show. I founded and published the world’s largest figure skating magazine for over a decade and produced a feature film in 2013 (Justice Is Mind), that was the 8th highest rated independent feature film on IMDb that year. Equal to that success was the epic loss of my publishing company in a brutal hostile takeover. That was an experience that I will never forget as it focused me relentlessly on one thing – resolve.

Those of us involved in the entertainment industry know it’s filled with rejections, hopes dashed and dreams that can turn into nightmares. But we also know that when an opportunity strikes it can shine light on your talent like you never thought possible. I’ve had both and, to be honest, it made me the person I am today. I will go to the ends of the Earth (and beyond!) to build a project and promote all associated to help further their own careers and goals. But cross me, take advantage of my work or try to claim it as your own and you will see a combined Emma Harte and Alexis Carrington Colby come out in full swing. It’s not pretty but always well documented. At this stage of my career I can be your best friend or your worse enemy. It’s your choice. Sadly someone this week chose the latter.

IMDb  Highest Rated  Independent Film  Feature Films Released In 2013 December

Justice Is Mind the 8th Highest Rated “Independent Film” released in 2013.

What I’m about to write is both a public statement and a warning to writers and creatives the world over. There are opportunists that look for shortcuts. People that don’t want to do the hard work but take advantage of yours.  I promise you there are no shortcuts in this industry. Don’t let anybody kid you or tell you otherwise, everything starts with the written word. The writer is the foundation of all things in this industry. Without us actors, crew and the very machine that runs the industry comes to a grinding halt.

Like any independent filmmaker I am always pitching and presenting my work. Last weekend I sourced some agents and managers on Backstage.com. Unless they have a no unsolicited submissions policy, my pitch is pretty straight forward – brief intro of my experience, select loglines and links for more information. In essence a tight query.

Within hours I heard back from one manager that stated, “Thanks Mark. Can you send me a writing sample?” I responded in kind with a variety of links and my script for SOS United States. Now before someone says I shouldn’t have done that there are a few things to remember. First, the script is registered at the WGA (Writers Guild of America). Second, a professional doesn’t steal they review. Some, like an agency that reviewed First World last year, have you sign a submission agreement (fairly standard). Others, it’s just an email. Honestly, in all my experience and what I have seen, trying to get someone to sign a non-disclosure is a non-starter. It doesn’t work and just turns prospects off as it starts from a legal posture. However, in full disclosure, SOS United States has been sent to sales agents and industry representatives for review. Some are still reviewing, some have passed that’s just the way this process works. But what follows with this “agent” needs to be disclosed, because I really think I saw it all until this episode. So in the spirit of screenwriting, I will present it in three acts.

ACT 1 – SUBMISSION

THE AGENT

Thanks Mark.  How did you hear about us?  SOS United States sounds intriguing.  I will try to give it a read this week.

MARK LUND

I heard about you from Backstage.com under agents and managers. Thank you for your comments on SOS United States. I call it a cross between Fail Safe and Seven Days in May (1964) meet Clear and Present Danger.

THE AGENT

Have the studios seen it?

MARK LUND

No they haven’t.

THE AGENT

Great, we’ll get back to you soon.  Thanks again for sending.  I am actually from Massachusetts as well.  Always looking for stories set there.

MARK LUND

Sounds great. What a small world. Yes, we have great locations here in Massachusetts (and a great tax credit).

ACT II – PASSED

THE AGENT

While conceptually it is very interesting, I think there is too much going on, too much information and in general it’s not easy to follow. I think you need to streamline the information and simplify in order for this to be effective. A film like the first Wall Street, took something complex and made it easy for most people to understand. I think that should be the goal for you as well. If you decide to work on it, I’m happy to take a look again but right now it is unfortunately a pass for us. Thanks again and stay in touch.

MARK LUND

I appreciate the review.

We now pause in our story for the intermission. First, pay careful note to the film that this “agent” mentioned as it plays out when we return to our regular programming. Second, while having a project passed on is disappointing, no writer should immediately jump to their desk for a rewrite just because one person passed. You notice there are no notes with his comment. In all my communications with industry representatives this is where the conversation should have ended. Someone passes, you say thank you and everyone moves on. Brace yourselves as we now return to the program. I have XXXX out the name of the writer and the name of his father, but note again the film that this “agent” referenced and you can fill in the blanks.

ACT III – LAWYER

THE AGENT

If you are interested, I might be able to get XXXX (the son of XXXX and a very talented writer) to do a rewrite.  It would probably cost around 10k.  XXXX is really into shadow governments and has done a great amount of research for other projects that dealt with them. Check him out online.  He’s pretty famous.  Let me know what you think.

MARK LUND

That would be a pass for me. I’m not interested in having my screenplay rewritten by someone else, give them credit and pay for it in the process. That’s nuts! Also, fame in this industry doesn’t impress me. I’ve done enough TV myself.

THE AGENT

XXXX has a brand name in film which helps open a lot of doors.  I think a draft by XXXX would help it for sure.  It would give the project some momentum and strengthen the script.  He also produces and directs but he’s not a big enough name to direct something this big. He can also be helpful as a producer.  If the script was in shape, we could take it straight to Warner Brothers where we are producing two movies with.  But the script needs work.

MARK LUND

I’m copying my attorney on this entire trail. This is lunacy. I see approaching you through your listing on Backstage.com was a mistake. You first pass on the project and then come back with a studio name. Like I’m supposed to be all excited. To add insult to injury you name a writer who, by your own admission, can’t get a project like this off the ground. Jesus, you must really think I’m desperate. You are ordered to delete SOS United States from your files. If you feel it is necessary to contact me again, contact Mr. Barry Bachrach.

THE AGENT

(who included Barry in the cc)

Whatever dude, calm down.  I was just making a suggestion on how I could make your project better.  Please don’t contact me again.

Now let’s do some fact checking.  First, let IMDb be your best friend. This “agent” has not produced a feature film. That doesn’t matter in the great context of things, but if you are producing something it shows up on IMDb if it’s in production (especially studio productions). Does he have projects in development at a studio? It’s possible, but nothing is listed and it’s the oldest trick in the book to throw a studio name out. I’ve been in studio pitch meetings I know how the process works.

SS-United-States-bw

SOS United States will sail under my direction.

Second, yes, this “writer” is the son of a “famous filmmaker” but is not represented by the “big” agency stated on his IMDb profile (I called the agency and checked) or nominated for any awards in screenwriting (I have been). This “writer” has three representatives listed. After learning that the second representative agency is out of business, I finally did reach his representative by phone with the third listing. The purpose of my call was to let this person know that their client was being represented by other parties, perhaps fraudulently, and to advise them of the situation. After a very pleasant phone call, I forwarded the entire email trail that included Barry’s information. Now, everyone has been notified.

Now let’s also make something else perfectly clear, I don’t know what this “agents” game was, but he lost. This is an industry where opportunists run rampant.  They look for people desperate to be part of the industry. I am not one of them and that was this “agents” fatal error.

Let’s, for a moment, look at just how ridiculous this scenario was. It was proposed that I pay $10,000 to an unqualified writer with a famous father to take my idea and screenplay and turn it into something for them. And what’s in it for me? Oh, yes, the wonderful opportunity to be out $10,000 while someone else takes all the glory and credit for my work. You can only imagine the flurry of four letter words that I want to type here.

The one thing you never do in this industry is pay for access. It doesn’t work. This industry is built on relationships. If this “agent” was truly an industry professional the scenario would have been more along these lines, “I like SOS United States and feel it has some promise. What I’d like to do is show it to “so and so” at Warner’s. Just know that they may want to bring in another writer.” But that wasn’t the case. This “agent” was just looking for their own opportunity at my expense creatively and financially.

Should I have vetted this “agent” a bit better? Perhaps. Hindsight is always 20/20. But one never knows what opportunities exist unless you present. That is the risk we all take as creatives.

In the end SOS United States is out there. Did this “agent” delete it? I don’t know. Did they forward it? I don’t know. But what I do know is that with this post and my actions to protect myself legally and through notification to the “writers” representatives, I have documented this action.  The one thing this “agent” should know is that I track this industry. Remember, I’m also a journalist. I also have my sources and contacts in the industry and if I get wind of anything, I will turn a quote from Taken.

“I don’t know what you want. But what I do have is a particular set of skills. Skills I have acquired over many years. Skills that make me a nightmare for people like you.”

Public Relations.

SOSposter (704x1024)

The concept poster for SOS United States.

Trivia note: Liam Neeson starred in A Woman of Substance and Taken.

If you want to know the name of this agent, you can private message me on Facebook or Twitter.