This coming Sunday, June 27 is the Massachusetts premiere of First Signal at The Strand Theatre in Clinton, MA. Suffice to say, I’m looking forward to our next screening. Since First Signal arrived on VOD in April it’s been continuous steady marketing efforts, but a screening is an event. As such, it should be promoted that way. To that end, I was very pleased to see The Item’s “Area native film, ‘First Signal,’ gets Massachusetts premiere at The Strand” article in the latest issue.
When I was reflecting on my past films at The Strand, it was The Item that always published a solid article before a screening. Those notices are a godsend to any filmmaker as they not only alert audiences to a screening event but contribute to the overall branding of the film. Securing press for a VOD only release of an independent film is not easy. But a theatrical screening? That sets it apart from the tens of thousands of other films vying for ink and eyeballs.
As I mentioned to a friend in the industry a few weeks ago, the media and filmmaking landscape has changed significantly since I released Justice Is Mind in 2013. Simply, there are more films being released and less media outlets to report. And if they can report, page counts and staff have been reduced. My point—getting media attention takes work and is harder. Yes, there are countless blogs and then there is social media, but a “newspaper article” is quite grand as they reserved space for you. Almost like a film festival, they vetted what they are going to report.
In regard to marketing and promotion, we are eight weeks into First Signal’s series of actor interviews. For those that want to gain some insight into the creation of First Signal and how the world of independent filmmaking works, you can check them out at this link. As each interview was about 35 minutes long, we had them broken down into three parts for each actor. Starting this Saturday, I’ll be posting part three of each actor’s interview. Look for a new one each Saturday for the next month.
Today I went to the American Heritage Museum (where we filmed First Signal’s actor interviews), to attend their Tanks, Wings and Wheels event. The team that brings this museum to life does so in a way that has you leaving with a unique perspective on the history of war. From the introductory film to the WWI trench experience to the “Winds of War” War Clouds room followed by the main exhibits, the American Heritage Museum is a total immersive experience brilliantly presented. For those of you that are interested in learning more about this outstanding military history museum and attending some of their unique events, check them out at this link.
Two days after the world premiere of First Signal, Daniel Groom and I taped interviews with some of the staring actors for up the upcoming VOD release. These videos will be published in increments as a series over a twelve-week period.
I have always enjoyed the interview process and talking about a variety of subjects. For me I don’t force ideas or new ventures, they just seem to present themselves. When I started a figure skating magazine back in the early 90s, it was because I wanted something to read about the news of the sport. Justice Is Mind came to being after writing the sequel to First World and seeing a show about mind-reading on 60 Minutes. First Signal was born out of sitting in a bunker-like room at the Naval Justice School and revisiting my notes from First World. Stay tuned for our first episode and announcement.
A few days prior to our world premiere, I pitched another theater about screening First Signal. As the details weren’t finalized at the time, I didn’t talk about it. But just days after the actor interviews, the New Hampshire premiere of First Signal at Smitty’s Cinema was confirmed. This past Thursday, Patience McStravick (Major Ellen Sampson), Paul Noonan (General John Reager) and I found ourselves in Tilton, NH at another premiere!
Smitty’s Cinema is a four-location chain based in New Hampshire. What’s great about these local theaters is their enthusiasm. From the moment the deal was confirmed, they went to work on marketing the premiere. Combing their efforts with ours, resulted in a successful screening. To support our efforts, The Concord Monitor ran a great story with The Laconia Daily News picking up our press release.
As I noted with our world premiere at Greenfield Garden Cinemas a few weeks earlier, I witnessed with Smitty’s Cinema—local communities supporting theater and independent films. The shared experience learning about a new film in the paper, to seeing the film in a theater to talking about the film after screening, theaters bring communities together.
Today, I am putting the final touches on a private screening for First Signal. Tomorrow will be a celebration of cast, crew and our guests before First Signal is released to the world. In some ways it feels like this journey is coming to end, but one thing I’ve learned over the years is nothing really ends in this industry, it’s always about new beginnings.