A Titanic Story
I first became interested in the RMS Titanic through my mother. In the 1970s she was a member of the Titanic Historical Society and received their magazine The Titanic Commutator. This was a wonderful black and white publication that featured interesting stories about the famed ship, interviews from survivors along with a host of other information about ocean liner travel, etc.
My interest in the Titanic continued with the history of ocean liners and then the more contemporary cruise ships. I took my first cruise in the early 1980s (If I recall it was on the MS Starward). Traveling by cruise ship is my preferred way to travel. The last cruise my mother and I took was on Cunard’s Queen Elizabeth in 2014 where we had Justice Is Mind’s international premiere. Combining my love for cruise travel with filmmaking was a dream come true.
When I was visiting Battleship Cove a few weeks ago with my friend and fellow filmmaker Daniel Groom, we went to the Maritime Museum (which is part of Battleship Cove) to see the Titanic model used in the movie Titanic that starred Clifton Webb and Barbara Stanwyck. I then remembered the Titanic Historical Society and their museum. No sooner did I get home and I confirmed that the museum still existed and was located in Indian Orchard, Massachusetts. Needless to say, we made plans to visit.
For those that are interested in the history of the Titanic, the Titanic Museum is a true gem. This private museum (thus, no pictures) sits in the back of a Henry’s Jewelry store. As the website states, you step back in time to the 1950s when you enter. Founder Edward Kamuda’s sister welcomed us and was a wonderful fountain of information, history and stories I never heard before about the ship and the world around it.
There are countless interesting artifacts for visitors to experience. Two particular objects I enjoyed seeing were the display consoles that Dr. Robert Ballard donated to the museum. These were the consoles that revealed the discovery of the Titanic in 1985.
When the movie Titanic came out in 1997, I was hoping to, somehow, get some coverage into the figure skating magazine I was publishing at the time. Fortunately, I received a photo of Michelle Kwan from a taping of The Tonight Show with Kate Winslet and then the Ice Theatre of New York had a Titanic themed event. After the issue came out, through a connection I had, Kathy Bates (who played Molly Brown in Titanic) autographed the article for my mother.
The history of the White Star Line that owned the Titanic is a storied one. After Cunard and White Star merged in 1934, the White Star name all but disappeared in the following years until Cunard introduced Cunard White Star Service. To quote from Cunard’s website, “Today, Cunard White Star Service® is a lasting legacy of our historical connection to the White Star Line and honors the golden era of these elegant and luxurious vessels.”
As an independent filmmaker finding an audience is probably one of the most challenging aspects of the process. I recently had a meeting with a filmmaker who has largely left the industry owing to their frustration in getting their work seen. Any distributor will tell you that it’s the responsibility of the filmmaker to market their film. That’s just the way it is. Simply, there are so many films being made and the profit margins are so thin (if they even exist on most projects), that a distributor can’t justify, and usually doesn’t have the staff, to separately market each film.
But there is another aspect of this industry that every filmmaker (and even actor) needs to be aware of, the charlatans that sell their services and expertise. Having been in this industry for over twenty years, I promise you that 95% of them aren’t worth the electrons in the emails they send.
Two weeks ago I was approached by a filmmaker who tried to sell me his services as a marketer. First, if you’re going to pitch your services, know who you are pitching to. Not only was this filmmaker from the distributor I use for one of my films, but I also prepared and published a marketing case study to this group. Putting aside that he may have missed the communications in the group, it was clear he never reviewed my film’s website or social media channels. But when I reviewed his film, there was barely any social media presence to say nothing of a solid IMDb page. My point is simple; if you are pitched a service do some due diligence first.
But like any other product, once it becomes known and an audience is developed, you get the naysayers and the critics. It’s just par for the course. While it did take time for me to develop a thick Kevlar-like skin, and nobody likes seeing negative comments, just remember this – with every posting and interaction they are just propelling your product.
With over 700,000 trackable views on one VOD outlet alone, with a projected 1,000,000 plus on all channels, I am more than pleased with First Signal’s results to date. While I was hoping the film would find an audience with the marketing plan I implemented, I had no idea it would do as well as it has.
But with that kind of audience it takes a certain amount of management and interaction. Yes, I do interact with those that have a constructive comment about First Signal, but I just don’t waste the time with those that have spiteful comments. Seriously, what’s the point. Arguing on the internet doesn’t change minds, it just unnecessarily raises blood pressure. But at the end of the day every comment, good, bad or indifferent just raises your profile and profitability.
As I’ve often said to many in my circle, if you get into this business for endless accolades, you will be sorely disappointed. The goal, in my view, is to do good work that is appreciated by an audience that discovers it. By example, I love the work of Salvador Dali, but others may loath it. I’ve never understood the hype around 2001: A Space Odyssey but love The Andromeda Strain.