Marketing planet Earth one project at a time.

Politics

First Still

Capturing the essence of a movie usually starts with the one sheet (poster), followed by stills and then the trailer.  It’s about developing the film’s brand and the PR campaign around it. For First Signal, the first official one sheet was designed by Daniel Elek-Diamanta (who is also our composer). The poster represents the famed “Earthrise” photo from Apollo 8 along with some sort of alien satellite or ship between the Moon and Earth. As the First Signal story is rooted in the Apollo space program, I thought the blend of science fact with fiction would make for a compelling picture.

With editing well underway, the next step in the branding process is to tell First Signal’s story through carefully chosen stills. Quoting Arthur Brisbane from an article in 1911, “Use a picture. It’s worth a thousand words.”

Our first “picture” tells part of the First Signal story with Air Force One arriving in Brussels, Belgium. To the casual observer they just see Air Force One over a newscast. But for those that are following First Signal, they will see much more.  Not only does the still lend to the logline, an emergency meeting with the President, it represents the arrival of Earth’s most well-known plane. I say Earth’s because something else arrives later in the story. The rotating planet Earth in the chyron graphic is later identified as another world. But it’s the crisis in Ukraine that leads to a government conspiracy to thwart an insurgent military action that’s at the heart of the First Signal story.

Over the weeks and months ahead, the idea is to create a campaign to bring awareness to First Signal for its release in 2020. When you consider the tens of thousands of films made in any given year, the marketing and communications efforts need to be just as well thought out and planned as principal photography was. For First Signal it’s about building off our early press.

As for building, next week I start the research process for AFM. But prior to AFM, I’ll be presenting First Signal next week to some interested parties that are traveling to Toronto.  

Finally, I’m re-presenting First Signal’s one sheet now with credits. As you will see, it truly does take a village to make a motion picture. While a director has a vision and acts as conductor, they are only as good as their orchestra. 

Next still. 

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The American Party

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The American flag that flew on the USS Massachusetts during Operation Torch.

Today is Independence Day in the United States. We refer to it as the Fourth of July. 241 years ago the United States declared its independence as a sovereign nation from the British Empire. As we know, the United Kingdom has been one of our strongest allies for over a century and is referred to as the “special relationship” between the two countries.

As for the United States and United Kingdom, this past weekend I traveled to the Maritime Museum in Fall River, MA (the museum is now part of Battleship Cove). After seeing the 1953 movie Titanic, I learned that the model from the movie was on display at the museum. And as Battleship Cove had some new exhibits, it was time for another visit.

It’s impossible not to learn about the many joint cooperative efforts between our countries over the centuries. The United States connection to the Belfast built RMS Titanic is well known along with the numerous campaigns during World War I and World War II. The USS Massachusetts participation in Operation Torch in November 1942 was a joint United States-United Kingdom invasion of French North Africa. And, yet, for all the reasons our countries have fought side by side for democracy against tyranny, both nations are facing internal political turmoil that is testing the very fabric of our respective constitutions.

As an American citizen I won’t opine on events across the pond, but here in this country today it is as much a celebration as it is a contradiction. Oh sure there’s the requisite barbeque or the spirited trips to the beach, but top of mind of the majority of Americans is the direction in which this country is going. Like the RMS Titanic’s inferior rudder that made the ship very hard to turn in a crisis, the United States is most certainly heading towards an iceberg that represents the internal strife we are experiencing. While on the surface it looks like we can avoid it, like an iceberg, the menace is what lies below the waterline.

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The 16 inch guns on the USS Massachusetts.

As I have been a member of both parties, I consider myself a moderate. Put simply, I believe in equal rights, not special rights. I believe in a strong military administered by the federal government, but that government has no business regulating my personal life. The current crisis isn’t so much about political party but extremists on both sides that are locked in a tug of war to win.  In earlier years, it was the moderates that kept the ship on an even keel. Sadly extremists often don’t want to understand the other side. But understanding is the first step in diplomacy in reaching an accord. A democracy is not about winning your point, it is about moderating it.

Perhaps the time has come to look at our friends across the pond for some lessons. In the United Kingdom, France and Germany they have a multi-party political system. Is it perfect? No, of course not. But for too long in the United States there has only had two choices (this one or that one).  Sure we have a nascent third party in this country, but it has about as much direction as the SS Californian did the night the RMS Titanic sank.

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The American flag on the stern on the USS Joseph P. Kennedy with the stern of the USS Massachusetts in the background.

But the one thing we do know is the United States is built on a solid foundation of laws and guiding principles. Sometimes we waiver and falter, but at the end of the day we know what this nation stands for and what it represents. Today is a tribute to the founding fathers of this country and what they laid down over two centuries ago that resonates even more today.

Bill of Rights.

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