Marketing planet Earth one project at a time.

The Brand

The bunker in First Signal.

Yesterday I ran into a colleague I hadn’t seen in few years. The first thing he asked me was “How’s the writing going?” I told him about First Signal and a few other things going on. As he runs a successful business in Worcester, I asked him how the salon was.  He responded “Busy.” I really didn’t have to ask him that because I know his salon is always busy. He’s been working on building his brand for years.

It took some years to build my brand in figure skating and equally as long as a writer and filmmaker outside of the sport. Building a brand isn’t something that happens overnight. It builds from one project to another. However, we now live in a world where people think that having a large social media following is a brand.  Social media, in my view, is great for amplifying what you’re doing in the real world. But without a foundation of something, it’s just likes.

When I started to revive the First World Universe to write First Signal a few years ago, I realized after reviewing all my original material and the media we had at the time, that I created a unique brand. One with its own voice. With First Signal I finally had the opportunity to present this world as a feature film. The first in what I hope to be a series of films in the First World Universe.

With the trailer nearly complete, the marketing train will soon be leaving the station. Once it leaves it can’t come back. While post-production has been going on in earnest with countless notes with the editor, composer and VFX artist, I’ve been working out the marketing plans for the trailer and ultimately the feature.  All of us on the post-production team know how important it is for the trailer to present the film. At the end of the day it’s about selling the feature.

One of the primary sets in the sequel to First Signal is the Oval Office.

As for the First World Universe, I’m just over the thirty-page mark for the sequel. This is the story that takes place before the events in First World.  In my view, writing a sequel is no easy feat. You must balance the established characters and their stories with something new. I think one of the most interesting sequels was 2010 from the legendary 2001.  Starring Roy Scheider, John Lithgow and Helen Mirren, 2010 created a wonderful “what if” possibility.

In the sequel to First Signal the following dialogue happens in the Oval Office

“Exactly. Now he’s operating covertly and illegally. If you lose and Reager legitimately controls the military and his commander in chief is complicit, history books won’t judge your actions today, because they’ll be none left. It will be the end of civilization.” – Elisabeth Seward, National Security Advisor to President Helen Colton

That dialogue derives from actions around Operation Troy in First Signal.

“General if I sign this. What’s the objective of Operation Troy?” – Helen Colton, President, United States of America.

“Identification.” – General John Reager, Commander, Air Force Space Command

This week I write the draft press release and email newsletter to announce the trailer. As for when the trailer will be released? Sometime in February

Coming Soon.

A VFX still from First Signal.

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