Although I wrote a screenplay when I was in grade school (I wonder where that is), First World was my first “professional” effort. Aside from my passion for all things NASA and my love of science fiction, I’m not sure where the initial idea came from. It was in 2006 and I was living in Los Angeles at the time. Before I knew it I purchased Final Draft and just started to write. Many months and drafts later First World was born. Great, I finished a screenplay now what do I do with it.
Just because I was living in Los Angeles it didn’t guarantee any more access than if I was living on a remote island. So I started to submit my screenplay to film festivals and by my shock it was being selected. When First World was nominated for Best Screenplay at the California Independent Film Festival in 2007 I figured I was on to something. Did I win? No. But being nominated was good enough for me.
In so many ways I think it’s good to start out in this industry being a bit naïve. But one does learn quickly. Raising money for a feature film was harder than writing an original story, much harder. But I wanted to at least introduce part of the story to develop interest in the concept. So, I condensed the story and produced a 25 minute short film version with my friend Adam Starr. Since First World Adam has been part of all my films.
After the short was produced in 2007 I found myself presenting it at sci-fi conventions around the world. It soon found itself in India as the only film at the inaugural First Ever National Discussion on Science Fiction. As a magazine publisher, I knew distribution and promotion. This was one area of filmmaking that I didn’t shy away from. Suffice to say I was relentless in introducing this project to anyone that would take the time to read what I was pitching. Some paid attention, most didn’t, but those that did just continued to build awareness for the project. In the end First World screened at 21 sci-fi conventions.
Some years later when the VOD world started to emerge an upstart website called hulu was born. Through my distributor IndieFlix I got First World on the site. There was something quite glorious to see First World run on VOD with ad interruptions. Remember, it’s either advertising or a subscription fee that pays for these services. Filmmaking and the VOD platforms are not a free enterprise!
After the hulu run I placed First World on Amazon’s Create Space. It was a relatively new service, but I was all about experimenting. Soon after Amazon ripped First World from our submitted DVD (yup that’s the way they got it on their system in those days). It took about three months but then it happened…my first payment from Amazon. Every month since I’ve been paid something from Amazon Create Space for First World.
But then something else happened in 2016—Amazon announced Amazon Video Direct. Short of it, filmmakers could now take advantage of the same system that distributors did. All we had to do was enter the required data, upload poster, film, trailer, closed caption file and presto we are worldwide across all of Amazon’s platforms. It took quite a bit of doing, but I was able to render a large enough file for First World.
First World has been on Amazon Video Direct for a year and has generated 464, 172 viewed minutes—translation this short film from 2007 has been watched over 17,000 times in the past year.
Since First World I have gone on to write, produce and direct three other films – Evidence, Justice Is Mind and Serpentine: The Short Program—all of which are on Amazon Video Direct. But like this article that recently ran about Amazon Studios, I also believe in theatrical distribution. While VOD is a godsend to filmmakers, a theatrical release showcases a film.
Am I still waiting to turn First World into a feature? Yes. But as Evidence brought forth my first feature film with Justice Is Mind, time will tell if that happens with First World and Serpentine. The entertainment industry teaches us patience and that it is ever changing and sometimes volatile. But there is one thing that this industry looks to when considering a project…
I have often stated that there is so much more into filmmaking than making the film itself. While one naturally wants a quality project that maximizes available resources, it’s also about getting the word out. Although social media helps, there is nothing like a media placement that drives awareness and needed attention. Thank you to the Ice Network and Community Advocate for that attention.
This past week Lois Elfman, my former business partner, wrote a great article for the Ice Network. This article was particularly important for a variety of reasons. First, in addition to the article itself, the Ice Network will also be streaming Serpentine: The Short Program after our March 6 premiere at the Strand Theatre. Second, from 1993 – 2004 Lois and I published a figure skating magazine. For nearly a decade it reigned as the world’s largest under our leadership. There wasn’t a skater, official, ISU member nation or skating club that didn’t know about it. But the Ice Network is today what we published yesterday. Indeed, it was an honor to see this article on their site as it reaches the sport on a worldwide basis.
It also important to mention that there was a third party to this story, albeit a bit behind the scenes this time. That would be acclaimed skating coach Thomas J. McGinnis who also was our business partner at the skating magazine. Tommy not only saw the vision I had for the magazine at the very beginning, but for Serpentine as well. Thus his much appreciated Executive Producer credit you will see when the film is released.
A film release not only consists of a marketing plan but a test. This past week I went to the Strand Theatre for a DVD test of Serpentine: The Short Program and a DCP test of Justice Is Mind. While the Strand screened Justice back in 2013 from a DVD, we now have the film in a DCP format. Both tests went great. I’ll say this, out of all the theaters I have screened Justice Is Mind the Strand presents the best picture and sound. There is nothing like seeing your film come to life on the big screen and that thrill was just as exciting with Serpentine.
Serpentine: The Short Program also got the green light from Amazon Instant Video this week. I say green light because that’s literally what happens with the circles on the Amazon platform when everything is cleared to go. We did have one red light as our original poster submission just said Serpentine. It had to also include The Short Program. Starting on March 7 the film will be available on Amazon in the United States, Japan, United Kingdom, Germany and Austria.
Finally, I will conclude this post with the importance of art. On Friday night my mother and I saw the acclaimed National Symphony Orchestra of Ukraine at the famed Mechanics Hall in Worcester, MA. Part of the program included Symphony No. 9 in E minor, Op. 95 “From the New World” by Antonin Dvorak. One of my particular favorites. The strength, precision and passion in which the symphony played under the direction of Theodore Kuchar presented one of the most exciting symphony performances I have even seen.
I say strength because unless you live on another planet the continued existence of Ukraine hangs in the balance with the Russian invasion and annexation of the Crimea to say nothing of the armed conflict on their Eastern border. I simply ask every American reading this blog, how would you feel if another country walked across our border and occupied part of our country? The proud history of the Ukrainian people existed long before the United States was even a thought. While this historic national symphony of a challenged peoples tours our great country, isn’t it time the United States helped restore the greatness of another before it’s too late?
Conduct music not war.
This past week Justice Is Mind went live on Amazon in Germany, Austria, the United Kingdom and Japan. Since the film was released in 2013, it has been my plan to get the film distributed in as many territories as possible. Considering part of the story takes place in Germany, and as our composer and sound mixer reside in the United Kingdom, it’s great to be able to bring the film to those markets. Also, it’s part of the long term plan to generate as much interest in the Justice Is Mind story as possible as the pitch process continues to further develop the project as a TV series. But, like all things in this industry, it’s about having more than one project in development as things take time.
When I was taking to a fellow filmmaker in England this past week, the one thing we talked about was distribution. As I’ve mentioned in my previous posts, as a former magazine publisher I directed the distribution and marketing of my magazines. The process has a variety of similarities. You deliver your finished product to a central source and it’s delivered to the outlets. But as I learned all those years ago, for every middleman there is a percentage given back. Sometimes a middleman is necessary, sometimes not so much.
To quote from Amazon Video Direct’s website “Helping content creators and visual storytellers reach millions of Amazon customers across hundreds of devices with the same distribution options and delivery quality available to major motion picture and television studios.” Why, unless a distributor was acquiring your film for a fee, would you just give Amazon your film to upload? With the tens of millions of customers that Amazon commands, I certainly understand why some distributors require Amazon to be part of their VOD platform mix. But with “platforms like Distribbr, Quivver, and Bitmax – what’s the benefit of going with a more ‘traditional’ distributor over those?”
Honestly, by the time I release my next film, self-distribution may just be the way to go. Unless a distributor brings me a fee and a marketing plan, why would I bother signing away the rights to my film when I can just deal directly with the VOD platforms? I have heard too many horror stories from filmmakers that were all excited a distributor was interested in their project only to receive a fraction of return even though their project was available on countless platforms. It’s sad and frustrating to hear these stories, because I know how much hard work and years of dedication goes into making a film.
As for new projects, the concept poster for my political thriller around the sport of figure skating is now being designed. With the script registered and URL reserved, the general plan is to formally announce the project in mid-late August. Nothing is more exciting than seeing those first images come to life. And for me that starts with the concept poster.
Of course, like building a house, this is the stage where the architectural plans are developed. In my view, a script is an evolving document based on a variety of factors until you lock it down just prior to pre-production when you lay the foundation for what you will ultimately see on the screen.
I’ll still never forget that day when I stumbled upon that famed 60 Minutes broadcast on “thought identification” that eventually led me to writing Justice Is Mind. As some of you know, I was actually researching mind reading technology for a sequel to First World. Who would have thought in 2010 I would be sitting here the last couple of months in 2014 and writing the sequel to Justice Is Mind.
Writing the sequel to Justice Is Mind has been an experience. Up to page 25, with a mountain of notes, it has been interesting revisiting characters I haven’t really thought much about since I wrote Justice Is Mind back in 2010. Sure, I dealt with the characters when filming the feature but by that point the script had been written, vetted and ready to go. I don’t’ believe in on set rewrites unless a scheduling emergency comes up that forces an adjustment. In my view, you write a screenplay with a sense of quiet and imagine the characters doing this and that. A film set, by design, is a noisy experience and really isn’t conducive to writing creatively.
Naturally, I’ve had more than a few inquiries on what the sequel will be about. Without giving away too much, the sequel picks up three months after the original story. Yes, there are familiar characters from the original, but already I’ve introduced a few new characters. The one thing I do before I set out to write a screenplay is to have an ending. Justice Is Mind always had the ending it did. I’m not saying I’m so rigid that I would never change an ending, but having one at the start, for me, provides a light at the end of the tunnel to work towards. And, thankfully, the title of the sequel came to me a few days ago.
Regarding Justice Is Mind, I’m pleased to announce that we are also now streaming on IndieReign! This brings us to four platforms that are streaming the film with additional platforms coming online soon. This is why the time has come to write a sequel. Justice Is Mind is not only in the market, but throughout our screenings and the comments I’ve heard there are a variety of parts that resonate with the audience. In fact, there were two audience members from two different screenings that said the comments they did that caused the direction I’m taking for the sequel.
This also represents a new time for First World and SOS United States. I’m actively presenting both projects to interested parties for development. The one thing I try very hard to do is to not get lost in all the noise associated with this industry. It’s very easy to get absorbed about VOD, SVOD, this trend, that trend, A list today, C list tomorrow, etc. In the end it comes to one word and one word only – equity. Whether you are producing a low budget feature like Justice Is Mind or something in the few millions like First World, part, or most of the equity (translation cash), must be put up before a project will proceed. As I mentioned last week, all movies start with the screenplay. Where they go from there is up to the market.
I’ve always enjoyed both the creative and business side of the entertainment industry. I find it just as much fun to write a cool scene as it is to negotiate a screening and pitching it to the press. I guess there is another word that is applicable to my work.
It was one year ago yesterday that Justice Is Mind had its west coast premiere in Beverly Hills, California and it was just over a week ago that we had our international premiere on Cunard’s Queen Elizabeth. In a sea of films looking for attention, my goal since day one with Justice was to make every attempt to stand out from the crowd. Just take a read of the AFM dailies, there are a dizzying amount of films looking for attention and distribution.
I have never been one to follow the crowd. I don’t believe in doing what everyone else does just to be “in” or perceived as “popular”. Conformity has never been my strong suit. Ask anyone that has followed my career from publishing to film, I have always carved a niche for my projects.
I believe the verdict is in on Justice Is Mind. Having been screening the film theatrically for over a year the majority of audiences and reviewers have enjoyed the film. Audiences didn’t care about the “star power” of the characters. They just wanted to see a good story. Honestly, I don’t know why distributors (particular foreign sales agents) don’t understand that as well. On the Queen Elizabeth that was the test. An international audience from all over the world that applauded when the film ended. It wasn’t about the stars in the film, it was about the story in the film. Thankfully, the industry is changing and rightly so.
Unbelievably the trend as of late is that there’s plenty of capital but not enough bankable talent to sell the films into foreign markets. One industry executive quoted in Variety stated “From a financing perspective, it’s never been better. But it’s not about the money; it’s about the talent. The challenge right now in the independent market is getting talent to commit and stay committed”. But films are still being financed. One look at an AFM daily or the thousands of films that are produced every year contradicts that assertion. I think what this comes to is looking for the perfect project. Dear God we know that doesn’t exist because there’s one factor that no actor, producer, director, distributor, sales agent or investor can gauge…the audience.
With the rise of VOD, theaters hungry for films that tell a good story (the building in China is off the charts) and unique screening opportunities (like we did with Justice on the Queen Elizabeth), Justice Is Mind proved that a quality story works in the market from theatrical, VOD and special events. All this without “star” actors. When I was publishing many years ago I was told time and time again that nobody would read my magazines without known writers. Really? That’s why I had the number one magazines in our market. Don’t follow the crowd, make the crowd.
As a diehard fan of cinema from classics to contemporary, I have nothing against “stars” but projects shouldn’t be defined around “A” list talent. We all know that at the end of the day it comes down to what the audience wants.
Perhaps the best advice I ever received was to have a few different projects at the ready because you really don’t know what will resonate at the right time. I have First World, a science fiction epic; Justice Is Mind, a psychological sci-fi thriller and SOS United States, a political thriller. With Justice Is Mind produced and distributed, today I continue to market that film while presenting First World and SOS United States to interested parties to secure production. Tomorrow, I start to write the sequel to Justice Is Mind.
As my mother and I prepare to leave for Europe this week for the international premiere of Justice Is Mind on Cunard Line’s Queen Elizabeth, I was more than pleased to see that Justice received three excellent reviews and some great comments on Amazon.
We are over a year out from our world premiere and yet activity around Justice Is Mind continues. This isn’t by sheer happenstance, it’s because I keep marketing the film. There have been so many articles in the trades as of late on adjusting release strategies based on windowing from theatrical to VOD. For me, I just keep marketing and promoting.
Sure, I have other projects I’m promoting like First World and SOS United States for development, but how long does a social media post take or a pitch to a media outlet or even a theater? I also plan to start writing the sequel to Justice Is Mind next month, so continued awareness is great for a variety of reasons.
When I read comments like, “Justice is Mind is a lot more compelling than I had anticipated. It had my attention” Movie Waffler, “The greatest strength Justice Is Mind has is in making you think” Fraking Films and “Mr. Lund has put up well-balanced and paced movie about a probable future” Examiner, these reviews certainly are a motivator. But it was a fan from Amazon that reached out to me with a wonderful email that stated in part, “your ability to make such an intriguing and important film, with fabulous continuity, honesty, realism, and passion deserves attention and recognition” that really made my day. Of course you aren’t going to please everyone and any filmmaker that thinks they are going to lives in fantasyland. But as a consummate optimist I just focus on the positive.
Positive, of course, is the upcoming international premiere of Justice Is Mind. Yes, as you can imagine I’m more than excited for this screening. First, the opportunity to present the film to a completely new audience is great, but the setting itself is one that is not only truly unique but my preferred method of travel. Ever since I can remember I’ve had a passion for the history of ocean liners and that bygone era of travel. Now modernized with a fleet of three ships that sail the world to exotic ports of call, no brand does it better than Cunard. With over a century and a half of leading the industry, Cunard blends yesterday and today with its grand fleet of ocean liners. I’ll do my best to post pictures from the sailing.
Speaking of pictures, I had the opportunity to go back in front of the camera this week for an appearance on The Folklorist. This Emmy award winning series has produced some amazing content since their inception and has featured a variety of actors that I have worked with over the years. For this episode, I had the great pleasure to work with Jeffrey Phillips. Not only did he play the President in the short film version of First World but I also cast him as George Katz in Justice Is Mind. Yes, whenever I see him I call him “Mr. President”. I also had a great time working with Kathy LaShay Berenson who played one of the Reincar Scientific executives and Gale Argentine who played the emergency room doctor in Justice Is Mind. Indeed, it is a small world. The episode is scheduled to air on November 6. It will also stream on their website at this link.
In a little over a week my mother and I leave for the international premiere of Justice Is Mind on Cunard Line’s Queen Elizabeth. Yes, we are both very excited. This will be our second cruise with Cunard having previously sailed on the Queen Mary 2 in 2006. As a “working holiday” the Justice Is Mind schedule is as follows: on October 25th I present a filmmaking seminar to guests with the international premiere on October 29th.
I recently found the pictures from our cruise on the Queen Mary 2. During that voyage I just finished making First World. I remember sitting in the theater watching a movie on the ship and thinking to myself how cool it would be to have a movie of my own screen on an ocean liner. Well, that thought seven years ago will soon be a reality.
And while I think of the many “away missions” we have had for Justice Is Mind with our various screenings, this one will be particularly special as it combines a reinvention. As the ocean liner industry reinvented itself after the arrival of passenger aircraft, so has the motion picture industry. Sure, gone are the days that ocean liners brought immigrants like my great grandmother to the United States from Sweden on the S.S. Sicilia in 1895 or theaters that for the price of one ticket you could stay all day and watch more than one movie. But like those bygone days, they simply reinvented their industry based on experience.
As for reinvention, I used to be a magazine publisher. I would come up with ideas for stories, write outlines and then have a production team create a magazine. Along the way, I produced direct response TV commercials, corporate videos and major events (some on cruise ships). So while Justice Is Mind is being presented on an ocean liner, in a theatre at sea by this filmmaker, it represents what’s possible in an age of transition.
And while the cruise industry is nicely sailing along, the film industry continues to go through so many changes when it comes to production and distribution. With Amazon announcing new original programming and Netflix getting into film production, it’s no wonder that theaters are concerned about their ever shrinking windows and revenue. But you know what? There will always be theaters. It’s just a matter of what they chose to screen and how they do it.
“Hollywood” didn’t collapse when TV was invented and theaters won’t empty because Amazon and Netflix are ramping up production. In my view you can never have enough production because at the end of the day it’s up to the consumer what they want. Sure, we are getting more and more into niche interests, but we also have more choices than ever in terms of where we want to watch a movie. I still go to the theater of course, but for the first time I watched a movie on my new smartphone.
A recent article in The Wrap talked about changing the pitch process to include “big data”. As this data is collected by theaters and VOD platforms, that’s how I pitch Justice Is Mind for screening opportunities. In addition to loglines and press reports, I use data from attendee demographics to internet and social media engagement. Now more than ever, filmmakers have more tools to present their projects.
A new age.
In a few short weeks, Justice Is Mind will have its International Premiere on Cunard Line’s Queen Elizabeth. Indeed, for more reasons that I can count, I am looking forward to this trip. And with my PowerPoint filmmaking seminar completed and all the other details attended to, it just comes down to the final organization before I leave for Rome.
Justice Is Mind is now in the international market. Since our arrival on, VHX, Viewster and Amazon (with other VOD platforms to follow), our film has left its domestic home for an international audience. Our screening on the Queen Elizabeth will be the launch event. I cannot think of a more fitting setting than an ocean liner in the Mediterranean Ocean. For the first time in the history of the film, those in the audience will have no direct connection to the movie other than their interest in seeing it. At the end of the day, that’s what it’s all about as a filmmaker. Introducing your work to new audiences.
The process of marketing Justice Is Mind internationally started back in 2011 when the short film version was produced. Did I know where Justice Is Mind was eventually going to go? No, of course not. No filmmaker has a crystal ball that can predict the future. What we do have is hope, ambition and determination and work tirelessly to accomplish what we do.
But as I’ve learned from our theatrical screenings, reviews and articles, every film needs to have some sort of hook to target and reach an audience. Theatrical screenings have been pivotal to Justice. With each one I learn something new whether it be demographics or areas of the film that resonate with an audience. Live screenings give a filmmaker a chance to interact with an audience that VOD will never really be able to do. While VOD is the revenue generator for independent film, it’s the theatrical audiences that are the driving force.
There have been so many discussions on the pros and cons of theatrical and VOD, particularly when it comes to windows. I can easily see the point of the theatres. Why would they want a film to also be available on VOD the same day it’s released in theaters? From a filmmakers point of view, it comes down to revenue and getting a maximum return on a limited marketing budget. This is a conversation and debate that will long continue.
This past week I made a variety of presentations for First World and SOS United States. And while making these pitches, I offered a hook on why I think they are marketable commercial projects. For First World, there is a new space race between governments and corporations. For SOS United States, we have a global military coalition targeting a variety of worldwide situations.
But until those projects get funded, the marketing focus is on Justice Is Mind. Just yesterday a great mini-feature was published on Fraking Films. Always nice when a story starts, “Today I’m excited to share with you a great looking indie film called Justice Is Mind.”
Although Justice Is Mind has been on Amazon Prime Instant Video for over a week, our “official” press release and email newsletter went out yesterday. With our social media efforts as part of the Viewster Online Film Festival and our theatrical screening in Chatham last week, I didn’t want this milestone to get lost. You can read our press release at this link.
Indeed this was a milestone. Having Justice Is Mind on both Amazon Prime and Amazon Instant Video in SD and HD formats opens up a world of possibilities. Getting on to Amazon Instant Video is a very straightforward process, but Amazon Prime is a different story. Simply, Amazon has to approve your film and I didn’t know what was going to happen until the film went live. But with this approval we are now in front of another 20+ million that subscribe to Amazon Prime. A special thanks to KinoNation our VOD distributor.
In addition to Amazon, Justice Is Mind is available on VHX and Reelhouse with bonus material and, at least until October 13, Viewster. I was more than pleased with our participation in Viewster’s festival. We generated some great conversations in the comments section and had a solid social media presence. Hopefully we will be able to extend our placement on Viewster. Additional VOD platforms will be coming online soon.
This past week I was working on my filmmaking seminar that will take place on Cunard Line’s Queen Elizabeth a few days before our International Premiere on October 29. When I was looking at the PowerPoint slides I was reflecting on the journey Justice Is Mind has taken from concept to screen. That’s what makes this business so exciting and such a rollercoaster. From the quiet times of planning to the highs of a screening.
Over the last several weeks, I have been presenting both SOS United States and First World for development. And like Justice Is Mind, I know this journey can take some time to accomplish. Not a week goes by when I read in the trades of a film that took time to come to fruition. For some projects its months, for some its years. And once a film is made, you are still with the project for years after. I was reading about one producer in the trades who said something on the order of, “When I decide to invest in a film I have to ask myself do I want to be in business with that person for five years or more.” It’s true, because the journey of a film doesn’t stop at the world premiere, in fact that’s when it begins again.
Point in fact, no sooner did my email newsletter go out and a major science fiction convention reached out to screen Justice Is Mind in January, 2015. How did this connection come about? I screened First World with them in 2008. As I’ve said before, I’ll say again, this is an industry about building long-term relationships.
What I learned when publishing magazines, I have taken to my filmmaking work. There’s no limit on where you can present your project. What it comes down to is determination, dedication, perseverance and a team that believes in the work, and more importantly, you.
As a filmmaker, there’s nothing more exciting than attending a theatrical screening of your film. But the Cape Cod Premiere of Justice Is Mind this past Thursday at the Chatham Orpheum was particularly special. Why? I had two sets of family attending this screening. My real family and the “Justice” family.
Thursday was our 12th theatrical screening (19th overall) and over the past year various cast members (and some crew) have attended the screenings. These reunions are always terrific. Sure, we all have our own lives, but the screenings are a reunion of friends as we celebrate something we all worked on together. For so many of us involved in this project, producing a feature film was a dream come true. It’s moments like this that should be enjoyed.
Also in attendance was my real family as well. In addition to my mother who played a member of the jury, my cousin, who lives in Dennis, and her brother and his wife who were visiting from Minnesota, joined the festivities. As I shot my first short film (First World) in Dennis at my cousin’s house in 2006, it was nice to show them where this journey as a filmmaker has taken me over the years.
But our screening last week was just different. For me it felt like one big party. I think this was due in large part to the atmosphere of the Chatham Orpheum itself. An intimate, state of the art venue that seats 147. In addition, there’s a full restaurant/bar in the lobby that just creates this social atmosphere of excitement around the experience of watching a movie. Add in friends and family and presto…party!
We are now entering the last four days of the Viewster Online Film Festival. In addition to being able to watch Justice Is Mind for FREE at this link, you can also vote, share and comment. Viewers also have the opportunity win a FREE trip to London for two! I have to say I think Viewster has done a fantastic job with this online film festival. For a film like Justice Is Mind we are able to present it to the world, for Viewster it brings in new audiences to their site. It’s a win-win for all involved.
With Justice Is Mind now available on Amazon and shortly coming online to other VOD platforms, I now focus on the upcoming international premiere on Cunard Line’s Queen Elizabeth for the end of October. Although my PowerPoint presentation for the filmmaking seminar I’m hosting onboard has been done for a few weeks, now I work on my narration.
The one thing I love about movies is the discovery aspect. Sure Justice Is Mind is still being actively marketed, but how about when someone comes across it twenty years from now? One of my favorite courtroom dramas is Witness for the Prosecution. Made in 1957, I first came across the film several years ago. Thankfully with the proliferation of VOD, movies are discoverable with a simple search on what you are interested in watching.
Of course development continues for SOS United States and First World. For every filmmaker there is that journey to secure investment. But now that I’ve traveled this road once already, I have a better map on direction. Because if there’s one thing that’s always changing direction, it’s the film industry.
The high seas.
Who would have thought that just over a year after our world premiere we would be part of worldwide online contest, have a theatrical screening, go live on one of the world’s largest VOD platforms and have an international premiere in just over a month on an ocean liner? What this tells me is that all films are not created equal in terms of “following the book of distribution” and that sometimes things just take time to build. But to say I am thankful to the cast, crew, theaters, reporters and distributors that have worked with us would be a vast understatement. And then there are the audiences that have supported Justice Is Mind since the beginning. From a social post to attending a screening, without an audience a project will goes nowhere.
On Thursday, September 11, Justice Is Mind went live on Viewster’s Online Film Festival. Click this link to watch for FREE. In addition you can vote, comment and participate with social media for the opportunity to win a free trip for two to London! For those of you that will share our link socially, Viewster asks that you include the hashtag #VOFF. Please hashtag #JUSTICEISMIND as well! Our official press release can be found at this link.
And this coming Thursday, September 18, Justice Is Mind will have its Cape Cod Premiere at the Chatham Orpheum Theater. While this will be our 19th screening, for me personally, I’m really looking forward to seeing some of the “Justice family” again. Indeed, I was quoted about that in the Cape Cod Times this past week in a great article of support for the screening. I’ve been involved in so many productions and events over the years but, for some reason, Justice is special. The reporter asked me about this and my response was pretty straight forward, all of us involved were on a collective mission to see the project all the way to the end. I know I’ve set the bar high for my next film, but that’s what this industry is all about raising the bar. Speaking of bar, they have one at the Chatham Orpheum. I will most certainly be having a drink…or two!
I also wanted to extend a thank you to the Cape Cod Chronicle and the Worcester Herald for their coverage of our September 18 screening. Supportive media are a driving component to building audiences.
But it was this morning that Justice Is Mind went live on its first major VOD platform through Kinonation. I’m pleased to announce that Justice is available on Amazon Prime and Instant Video. Now in addition to Viewster’s 18 million plus, we are part of a platform with Amazon that not only delivers 20 million plus through Amazon Prime, but another countless millions through Amazon Instant Video. For anyone that has purchased anything through Amazon, or sells on Amazon, we are all aware of the power of this platform. Like Viewster, Amazon is algorithm based. The more views, comments (good or bad), likes, shares, etc. helps a film succeed. I can only speak from experience working with them on First World. A special thanks to Roger Jackson and his team at Kinonation. Filmmakers, check them out. They are great to work with.
Next stop…The Chatham Orpheum Theater!