I have often stated that there is so much more into filmmaking than making the film itself. While one naturally wants a quality project that maximizes available resources, it’s also about getting the word out. Although social media helps, there is nothing like a media placement that drives awareness and needed attention. Thank you to the Ice Network and Community Advocate for that attention.
This past week Lois Elfman, my former business partner, wrote a great article for the Ice Network. This article was particularly important for a variety of reasons. First, in addition to the article itself, the Ice Network will also be streaming Serpentine: The Short Program after our March 6 premiere at the Strand Theatre. Second, from 1993 – 2004 Lois and I published a figure skating magazine. For nearly a decade it reigned as the world’s largest under our leadership. There wasn’t a skater, official, ISU member nation or skating club that didn’t know about it. But the Ice Network is today what we published yesterday. Indeed, it was an honor to see this article on their site as it reaches the sport on a worldwide basis.
It also important to mention that there was a third party to this story, albeit a bit behind the scenes this time. That would be acclaimed skating coach Thomas J. McGinnis who also was our business partner at the skating magazine. Tommy not only saw the vision I had for the magazine at the very beginning, but for Serpentine as well. Thus his much appreciated Executive Producer credit you will see when the film is released.
A film release not only consists of a marketing plan but a test. This past week I went to the Strand Theatre for a DVD test of Serpentine: The Short Program and a DCP test of Justice Is Mind. While the Strand screened Justice back in 2013 from a DVD, we now have the film in a DCP format. Both tests went great. I’ll say this, out of all the theaters I have screened Justice Is Mind the Strand presents the best picture and sound. There is nothing like seeing your film come to life on the big screen and that thrill was just as exciting with Serpentine.
Serpentine: The Short Program also got the green light from Amazon Instant Video this week. I say green light because that’s literally what happens with the circles on the Amazon platform when everything is cleared to go. We did have one red light as our original poster submission just said Serpentine. It had to also include The Short Program. Starting on March 7 the film will be available on Amazon in the United States, Japan, United Kingdom, Germany and Austria.
Finally, I will conclude this post with the importance of art. On Friday night my mother and I saw the acclaimed National Symphony Orchestra of Ukraine at the famed Mechanics Hall in Worcester, MA. Part of the program included Symphony No. 9 in E minor, Op. 95 “From the New World” by Antonin Dvorak. One of my particular favorites. The strength, precision and passion in which the symphony played under the direction of Theodore Kuchar presented one of the most exciting symphony performances I have even seen.
I say strength because unless you live on another planet the continued existence of Ukraine hangs in the balance with the Russian invasion and annexation of the Crimea to say nothing of the armed conflict on their Eastern border. I simply ask every American reading this blog, how would you feel if another country walked across our border and occupied part of our country? The proud history of the Ukrainian people existed long before the United States was even a thought. While this historic national symphony of a challenged peoples tours our great country, isn’t it time the United States helped restore the greatness of another before it’s too late?
Conduct music not war.