Five Year Mission
No this post isn’t about the five year mission about the Starship Enterprise (I love Star Trek), it’s about the concept, development, launch and marketing of an independent feature film called Justice Is Mind.
With our second anniversary screening coming up on August 18 at Cinemagic, it’s hard to believe that five years has gone by since I first started to write the screenplay. From the screenplay, to the short film Evidence to the feature Justice Is Mind, it is a journey I would do again in a heartbeat.
This past week Gail Sullivan who plays Helen Granger in Justice Is Mind commented on Facebook, “How many movies are showing after two years? Just the classics, which means this one is definitely a classic!” Those words meant a lot. But it also meant something else that’s very important to remember, just because a film is released once and isn’t part of the “studio system” doesn’t mean that it can’t be released again and again.
Will Justice Is Mind become a true classic? Only time will tell. But the glorious thing about filmmaking now is that video on demand makes longevity possible. Gone are the days when a film is made and forgotten (unless it develops a cult like following). For me, it’s all about discovery. While I love contemporary independent films like The King’s Speech and The Imitation Game, it’s classics like Laura and Advise & Consent that are true finds for me. Then there is my passionate interest in 1950s science fiction (add The 27th Day to my list). But in the here and now there is Justice Is Mind to market.
This past week I finished up my interviews with the regional press. What will they report on? That’s up to them. But like I said last week, I try to always provide some sort of newsworthy hook. From the concept of the film, our screenings to date, the anniversary and the development of the sequel In Mind We Trust, all the reporters had their own take.
One asked if I would have done anything differently. Yes, there is one thing. I wouldn’t have wasted good money listening to “experts” about film festival submissions, I would have just planned a theatrical release from day one. Thankfully, I got wind of the festival world before our world premiere so I started working feverishly on our theatrical release in the summer of 2013. If you want to read an excellent article about the film festival world, check out this article. Bottom line, unless it’s a film market (Toronto, etc.), I’d much rather have my film screen in theaters dedicated to my film (with audiences paying for tickets) rather than having to play in a chorus with others. Sorry, I’m an “independent” filmmaker.
So as I continue to work on the final leg of the marketing and public relations push for Justice Is Mind’s second anniversary screening on August 18 at Cinemagic, I’m reaching the apex of the screenplay I’m adapting from the book Winds of Fall. Actually, that’s timing pretty good for a first draft to be finished by the fall.
The mission continues.
This past week was another exciting one for both space history and the space program. From the 46th anniversary of the Apollo 11 landing on the Moon on July 20, 1969, to new images from New Horizon’s flyby of Pluto and the discovery of ‘Earth’s cousin’ Kepler 452b , NASA continues to excite and motivate a new generation just as it did back during the days of Apollo.
I have always loved the space program and, of course, science fiction. From Destination Moon in 1950 to Apollo 11 in 1969, we see time and time again the influences movies have in the real world and visa-versa.
The same can hold true for the science fiction of mind reading I postulate in Justice Is Mind. Just this week, two articles came out that not only further the conversation of neuroscience in the courtroom, but the actual real world implications of the science of mind reading.
In fact, the origins for Justice Is Mind are in the space program of the 1960s. When I was writing the sequel to First World, the idea came to me that on return to the installation on the Moon, inhabitants had to pass through a “mind reading like” device to gain entry. Thus some simple research brought me to a “thought-identification” story on 60 Minutes. The rest, as they say, is history. Justice Is Mind was written, produced and released with our second anniversary screening coming up on August 18.
Regarding the promotional efforts I do for First World, Justice Is Mind and SOS United States, it is always interesting to me to see which one gains the most traction. This past week First World spiked sharply with my Apollo 11 posts, SOS United States saw its highest impressions ever with the U.S. Embassy opening in Cuba and Justice Is Mind increased dramatically with a story titled, “Scientists Say They Can Read Your Mind, And Prove It With Pictures“.
Marketing a film takes time, consistency of message and perseverance. The major studios have the benefits of seemingly endless marketing budgets and A list actors. For a truly independent film like Justice Is Mind, it’s important to have a hook and to see what resonates with audiences. For this project, I have always seen consistent engagement when it comes to media related articles that have to do with mind reading and their real world applications in court or the perceived abuse by government.
When doing my follow calls to the media this week, the one thing that has resonated well was that the sequel is in development and that a concept trailer exists. We shall see how this all pans out in the next couple of weeks as we lead up to the second anniversary screening of Justice Is Mind on August 18 at Cinemagic in Sturbridge, MA.