This past week served to be an interesting one not only working with a variety of actors on the set of a movie filming in Boston, but in the selection process for the third outing at the Naval Justice School in September.
When the inquiry came in from the casting company about background work, I was interested because they also wanted to use my car in the film. My first Pontiac Solstice appeared in Justice Is Mind. My second, if it makes the cut, will appear in I Feel Pretty. I particularly liked how they “dressed” my car with New York State tags.
But like the first time I did background work, it’s an opportunity for me to meet new actors and crew. I also wanted to see how they staged and used cars in a large scale production. With the camera setup, it didn’t take long to figure out why the cars were parked across the street.
As a director of course I take this all in on numerous levels. For me it’s like a vacation. I don’t have to worry about anything except showing up and doing what I’m told. Sure I felt a bit like Captain Kirk in Star Trek: Generations, but this wasn’t my ship I was just part of the crew. I will say this, the catering was excellent. Yes, I will judge your production, film or whatever by the type of food you serve. And if it ends with a great cup of coffee, that’s another star in my book.
But booking is where things turned for the next class at the Naval Justice School. As Site Supervisor, sort of like director, I don’t make the final casting decision but I do recommend. As I mentioned to an actor earlier this week, “Those decisions are made in Washington.” It wasn’t gravitas on my end, the agencies that book the actors are based in the D.C. area.
I am always happy to recommend talent for other productions. If I’ve worked with you and the relationship was a positive one, those recommendations come easy. But if someone I know recommends an actor I haven’t worked with, I’ll forward the information if I like what I see with the caveat that I’ve never worked with this person before. This entire industry is a network. You never know who knows who and it is a terribly small world. It is that small world of industry contacts that had me sign with a new talent agency in New York this week.
While I have representation in the Boston market, I’ve been looking for a national reach for a few months. Let’s just say that some of the conversations and meetings have been beyond interesting and make for great cocktail conversation. But in the case of this new agency, we knew the same talent from a show I worked on over ten years ago, FOX’s Skating with Celebrities.
My point is this. It’s important to be nice whenever you can. Yes, there are sometimes difficult if not impossible people in this industry, but no gig lasts forever. This is an industry of moments and you only get one chance to make a first impression.
In this industry it’s all about building a brand. It’s when to say yes to a project and when to say no. And while we all like to get paid for our services, there are some things that transcend remuneration and that’s awareness. When I’m approached about a project my first consideration isn’t money it’s about building my brand. I always ask myself if this project is going to help build towards something bigger down the road.
Yes, there are plenty of “exposure only” opportunities. There are many times I’ve said yes to these types of projects because I knew it was going to be another building block on my brand. I knew by doing it, I was either going to get some great exposure, tape for my reel or some other solid representation of my work that I would be proud to promote. But of course not all these projects are the same. Like those with a narcissist director who is only interested in promoting their own agenda while ignoring those that helped along the way (they’re called actors and crew).
When I set out to produce a project I’ll be the first to say that sometimes they don’t pay much, but what the actors and crew get in return is sizable promotion in addition to a copy. From traditional to social media, if someone is going to throw their hat in my ring, it’s important that I bring them as much promotion as possible. Everyone knows the deal from the start and you are either on the same page or you aren’t.
As some have noticed, I tend to work with the same people. We see this all the time in the industry. A producer or director that has their reliable stable of actors and crew they can count on. Of course, we always expand our network with each project. There were some outstanding actors I worked with last month at the Naval Justice School that I hope to work with in another project.
I believe this is why when some projects are announced (particularly independent films) most of the key parts are already taken. It’s not because a director isn’t interested in new talent, it’s because limited resources means they need to be able to count on tried and true talent on both sides of the camera. This is where building a reputation is just as important as awareness. Some years ago it was a culmination of awareness and reputation of national TV appearances that eventually led to a starring role on a network TV show.
If you’re going to choose one of the hardest industries to break into, I think it’s important to build your brand to be known for something. Because once you are known for one thing, you can build it into another.