Marketing planet Earth one project at a time.

Posts tagged “neurolaw

Plot Point

The Martian. A brilliant must see film.

The Martian. A brilliant must see film.

Anyone that knows me knows that I love science fiction movies. It’s hard to say what are my favorites, but last night I did add one to that list – The Martian. There are so many films that have revolved around Mars, but The Martian really did it right–from a captivating story to real world science. Although there were many aspects of the film I enjoyed, one plot point that I thought was terrific was the cooperation between NASA and the CNSA (China National Space Administration). If you’re on the fence about seeing The Martian jump off and go see it, you’ll be glad you did.

The cooperation between NASA and the CNSA is also a major plot point in First World when China announces its first manned mission to the Moon four years ahead of schedule. When I first introduced the story back in 2007, who would have thought that China’s space program and film industry would be booming to such a degree. At some point in the future I feel it is inevitable, and rightly so, that the United States and China will cooperate on space exploration – especially when it comes to a manned mission to Mars.

China and the United States cooperate in space exploration. In First World it's the Moon. In The Martian it's Mars.

China and the United States cooperate in space exploration. In First World it’s the Moon. In The Martian it’s Mars.

With the Toronto International Film Festival concluded and the American Film Market starting in a few weeks, it’s always interesting to see what comes out from industry trends to sales. It was well reported that Toronto was a slow market, but it could be just the opposite at AFM. But what we do know is that audiences will turn out for a great story and a trend can change overnight. So many films that revolved around Mars have fared poorly, but The Martian has reversed that trend.

The one thing I learned some years ago was to have a slate of projects ready to present at a moment’s notice as you never really know what’s going to resonate when you pitch. Case in point was Justice Is Mind. It was packaged as a low-budget independent as opposed to First World which has a multi-million dollar budget. With In Mind We Trust, the sequel to Justice Is Mind completed and with some minor updates to my political thriller SOS United States, it’s always interesting to see what project gets attention over the other.

A great story and update about the SS United States in Secret Philly.

A great story and update about the SS United States in Secret Philly.

And now on a business note. Like the producer I mentioned last week that gets unsolicited scripts sent for review, this week I received a random instant message from someone I’ve known for years asking me to introduce them to managers and agents. It took me by total surprise, as, 1) I’ve never seen this person’s work, 2) To the best of my knowledge this person has never been nominated or won an award for their screenwriting, 3) It wasn’t personally addressed as “Hi Mark…” at least pretend you know me. My advice is the same as advice that has been given to me, 1) Enter your screenplay in contests. I did this for First World it opened some doors and established credibility, 2) If you want to pitch an actor or their reps just do it. Send a brief introduction with a logline. Some have their own production companies. If you want an agent or manager call them and see what their submission policy is and 3) Personalize your introduction.

Presentation.

From a World War  II pilot to a guard in a concentration camp in Justice Is Mind, another story about reincarnation in the Daily Mail.

From a World War II pilot to a guard in a concentration camp in Justice Is Mind, another story about reincarnation in the Daily Mail.


Sea Trial

The HMS Queen Elizabeth aircraft carrier in SOS United States.

The HMS Queen Elizabeth aircraft carrier in SOS United States.

It has become a common practice in the entertainment industry to create “proof of concept” trailers and short films to promote projects past the written word of the script (sometimes there’s not even a script!).  With more and more projects looking for attention, a thoughtful concept trailer can most certainly advance a project.

Yesterday morning, Daniel Elek-Diamanta, the composer of Justice Is Mind, sent me just over :30 of music he scored. We’ve been talking about SOS United States for several months and when it comes to composing music, we have always been on the same page. It was like this with Justice Is Mind. In August, 2012 he was sending me samples of music well before one frame of the film was shot. What you hear in the final cut of Justice was largely agreed to well in advance. Suffice to say, it’s a great collaboration and I highly recommend him as a composer.

The concept trailer for First World.

The concept trailer for First World.

I’ve been wanting to create some sort of video for SOS United States past our concept poster. The moment I heard Daniel’s sample the idea came to mind. You can view the concept trailer at this link. The general premise of SOS United States is relatively straight forward. An ocean liner in the middle of the Atlantic Ocean may have a nuclear bomb on board. The only military vessel in the vicinity is the HMS Queen Elizabeth aircraft carrier during her sea trials.

As I have some preliminary producer meetings this week, the concept trailer for SOS United States is well timed.  But that being said, I’m sure the subject of budget, casting, etc., will come up.  On the face of it, it looks like the Massachusetts Film Tax Credit is here to stay – for now anyway. But as these producer meetings are happening “across the pond” the UK offers some of the best incentives along with a vibrant infrastructure.

A scene similar to this appears in In Mind We Trust.

A scene similar to this appears in In Mind We Trust.

This past week a very rare article was published around an independent film called Papadopoulos & Sons. What was rare about it was the breakdown of financials. Honestly, that short of working for a distributor, these numbers are seldom known, never mind released.  There’s a variety of pros/cons for releasing numbers. Yes, box office results are largely public, but VOD, TV, etc. are usually held very close to the chest.  In this filmmakers view it’s because the deals for these platforms not only differ for each film, but there are myriad proprietary contracts involved that can limit public dissemination from a competition point of view.

What this article does fully document are the fees involved in film distribution and the realities of revenue that come back to the financiers. This is why being realistic about a film budget is so important. Yes, you want the film to look and sound great with a stellar cast and crew, but at the end of the day it’s about revenue.

So while I start to market the concept trailer for SOS United States, I may look to do the same for In Mind We Trust.  Before I forget, check out the concept trailer for First World at this link.

Full Ahead

SOSposter (704x1024)