Marketing planet Earth one project at a time.

Sea Trial

The HMS Queen Elizabeth aircraft carrier in SOS United States.

The HMS Queen Elizabeth aircraft carrier in SOS United States.

It has become a common practice in the entertainment industry to create “proof of concept” trailers and short films to promote projects past the written word of the script (sometimes there’s not even a script!).  With more and more projects looking for attention, a thoughtful concept trailer can most certainly advance a project.

Yesterday morning, Daniel Elek-Diamanta, the composer of Justice Is Mind, sent me just over :30 of music he scored. We’ve been talking about SOS United States for several months and when it comes to composing music, we have always been on the same page. It was like this with Justice Is Mind. In August, 2012 he was sending me samples of music well before one frame of the film was shot. What you hear in the final cut of Justice was largely agreed to well in advance. Suffice to say, it’s a great collaboration and I highly recommend him as a composer.

The concept trailer for First World.

The concept trailer for First World.

I’ve been wanting to create some sort of video for SOS United States past our concept poster. The moment I heard Daniel’s sample the idea came to mind. You can view the concept trailer at this link. The general premise of SOS United States is relatively straight forward. An ocean liner in the middle of the Atlantic Ocean may have a nuclear bomb on board. The only military vessel in the vicinity is the HMS Queen Elizabeth aircraft carrier during her sea trials.

As I have some preliminary producer meetings this week, the concept trailer for SOS United States is well timed.  But that being said, I’m sure the subject of budget, casting, etc., will come up.  On the face of it, it looks like the Massachusetts Film Tax Credit is here to stay – for now anyway. But as these producer meetings are happening “across the pond” the UK offers some of the best incentives along with a vibrant infrastructure.

A scene similar to this appears in In Mind We Trust.

A scene similar to this appears in In Mind We Trust.

This past week a very rare article was published around an independent film called Papadopoulos & Sons. What was rare about it was the breakdown of financials. Honestly, that short of working for a distributor, these numbers are seldom known, never mind released.  There’s a variety of pros/cons for releasing numbers. Yes, box office results are largely public, but VOD, TV, etc. are usually held very close to the chest.  In this filmmakers view it’s because the deals for these platforms not only differ for each film, but there are myriad proprietary contracts involved that can limit public dissemination from a competition point of view.

What this article does fully document are the fees involved in film distribution and the realities of revenue that come back to the financiers. This is why being realistic about a film budget is so important. Yes, you want the film to look and sound great with a stellar cast and crew, but at the end of the day it’s about revenue.

So while I start to market the concept trailer for SOS United States, I may look to do the same for In Mind We Trust.  Before I forget, check out the concept trailer for First World at this link.

Full Ahead

SOSposter (704x1024)

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