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Posts tagged “social media

A Present Past

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1930 Duesenberg Model J

Yesterday was another exciting Cars & Coffee event at Rosecliff in Newport, RI. While there are many car shows in the region, they don’t have the backdrop and atmosphere of Gilded Age mansions. What’s unique about this show is the range of cars from the classic Volkswagen Beetle to Lamborghini and beyond, this event brings people together from every walk of life.

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1910 American Underslung Traveler

After the show I visited the Audrain Automobile Museum to see their latest exhibit – Fun, Fast and Fabulous. While I once owned a pretty fast car (Acura NSX), for me it’s about the fun and the fabulous. This exhibit most certainly did not disappoint! With a 1910 American Underslung Traveler and 1930 Duesenberg Model J, it’s well worth the trip to Newport to see these works of art. Yes, as I saw on their website, the Audrain is more of an art museum that presents classic and contemporary automobiles.

Over the last several weeks I have been on a variety of weekend trips. The one thing that makes the recording of all this possible is the present world we live in – digital photography and filmmaking. Sure, the digital process has been around for many years, but its democratization has made it possible for so many of us to not only preserve history for future generations, but to create some history ourselves.

Case in point I finally located the box of VHS tapes of the numerous TV interviews I made between the early 1990s to early 2000s. This week I start the process of their conversion to digital. This particular time in figure skating no longer exists. It was a time when the sport operated like the bygone days of the movie studios. There were two major companies that literally controlled certain skaters and venues with a few independents that rounded out the industry.

What will I do with all this footage? First, it depends on how well it converts. A variety of articles I’ve read claims the shelf life to be 10-15 years based on numerous factors. But one tape I had from my 1994 appearance on the Montel Williams Show played great.  Time will tell how this project concludes.

While there are some filmmakers that harken back to the days of producing on film, the digital process has made it possible from an economic point of view for filmmakers like me and countless others to produce. Gone are the days when this was an industry in the hands of a few with distribution outlets controlled by a literal handful of companies. Now, with the right project, the tools are in all our hands to get the word out.

But getting that word out in today’s digital world is perhaps even more involved than it was ten plus years ago. Why? Because everyone is doing it. The key, in my view, is to have something that people want to share. By nature human beings are social creatures and sharing is what we do. By example these Cars & Coffee events. I discovered this event through a promoted post on Facebook. From there it was an RSVP and sign-up on their email newsletter. The result was bridging the past with the present.

Documentary.

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A collection of my TV interviews from the early 1990s to early 2000s. The conversion process begins this week.

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Memory Avenue

IMAG1684I was walking down Park Avenue in New York City last Thursday on a way to a meeting and soon found myself strolling down memory lane. 3 Park Avenue started to loom higher and higher as I walked toward 20th street. It’s not the tallest building in the city by any measure, but the memory it holds for me was my first job in the big apple. The year was 1983 and it was a mailing list company. Of course it’s 2017 so I stopped to take a picture of the building and posted it to social media.

Time has flown since those early days. Did that first job help in my quest to become a magazine publisher years later? Did it lay some sort of foundation to my TV work? Then films? That of course is hard to tell, but I do believe every experience leads to another that builds to another. Some jobs we love and some we detest. At best we learn from the experience and move on. This first job was fine. It did teach me how mailing lists were sourced and sold.

The meeting I had was part of a larger goal of mine. Let’s just say that since I reactivated my SAG-AFTRA membership I’ve been looking into things.  But like so many I see on social media these days, I don’t broadcast every detail of my business activities until either a deal is done or it makes sense to do so. Seriously, why take the chance that a premature post could jeopardize a future opportunity (and don’t even get me started about those that take to social media complaining they didn’t get a part!)? Look none of us are perfect when it comes to social media. In the old days we would call our best friend and just rant on the phone, now it’s a quick post so the world can see…the world!

But while I was reflective of the past, I don’t live in it.  In those early days it was a literal production to get the word out on something. You had to hope that a radio station, newspaper or TV network picked up what you were pitching. Now you can broadcast live on social media. Indeed, it has democratized the world of promotion and is a godsend to the entertainment industry.

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With Lois Elfman at Dos Caminos in New York City.

Would I have been able to reach around the world with First World, Evidence, Justice Is Mind or Serpentine: The Short Program with the budget I had? Never. But like the days before social/electronic media, you still need a message. You just can’t post “watch me” you need to give someone a reason to in the first place. In my early days of publishing, my press releases would be faxed, now they are electronic. But they are press releases with the same general substance of title, summary and body.  The adage some things don’t change is true. And there’s nothing wrong with that.

As for things not changing, a trip to New York wouldn’t be complete without meeting Lois Elfman, my former business partner, for dinner. It was over dinner twenty years ago when I mentioned to Lois my intention to start a figure skating magazine. Now decades later it’s other projects. My thanks to her again for the great article about Serpentine she wrote for the Ice Network and securing the film’s distribution on their VOD platform.

Next post.

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