I have often stated that there is so much more into filmmaking than making the film itself. While one naturally wants a quality project that maximizes available resources, it’s also about getting the word out. Although social media helps, there is nothing like a media placement that drives awareness and needed attention. Thank you to the Ice Network and Community Advocate for that attention.
This past week Lois Elfman, my former business partner, wrote a great article for the Ice Network. This article was particularly important for a variety of reasons. First, in addition to the article itself, the Ice Network will also be streaming Serpentine: The Short Program after our March 6 premiere at the Strand Theatre. Second, from 1993 – 2004 Lois and I published a figure skating magazine. For nearly a decade it reigned as the world’s largest under our leadership. There wasn’t a skater, official, ISU member nation or skating club that didn’t know about it. But the Ice Network is today what we published yesterday. Indeed, it was an honor to see this article on their site as it reaches the sport on a worldwide basis.
It also important to mention that there was a third party to this story, albeit a bit behind the scenes this time. That would be acclaimed skating coach Thomas J. McGinnis who also was our business partner at the skating magazine. Tommy not only saw the vision I had for the magazine at the very beginning, but for Serpentine as well. Thus his much appreciated Executive Producer credit you will see when the film is released.
A film release not only consists of a marketing plan but a test. This past week I went to the Strand Theatre for a DVD test of Serpentine: The Short Program and a DCP test of Justice Is Mind. While the Strand screened Justice back in 2013 from a DVD, we now have the film in a DCP format. Both tests went great. I’ll say this, out of all the theaters I have screened Justice Is Mind the Strand presents the best picture and sound. There is nothing like seeing your film come to life on the big screen and that thrill was just as exciting with Serpentine.
Serpentine: The Short Program also got the green light from Amazon Instant Video this week. I say green light because that’s literally what happens with the circles on the Amazon platform when everything is cleared to go. We did have one red light as our original poster submission just said Serpentine. It had to also include The Short Program. Starting on March 7 the film will be available on Amazon in the United States, Japan, United Kingdom, Germany and Austria.
Finally, I will conclude this post with the importance of art. On Friday night my mother and I saw the acclaimed National Symphony Orchestra of Ukraine at the famed Mechanics Hall in Worcester, MA. Part of the program included Symphony No. 9 in E minor, Op. 95 “From the New World” by Antonin Dvorak. One of my particular favorites. The strength, precision and passion in which the symphony played under the direction of Theodore Kuchar presented one of the most exciting symphony performances I have even seen.
I say strength because unless you live on another planet the continued existence of Ukraine hangs in the balance with the Russian invasion and annexation of the Crimea to say nothing of the armed conflict on their Eastern border. I simply ask every American reading this blog, how would you feel if another country walked across our border and occupied part of our country? The proud history of the Ukrainian people existed long before the United States was even a thought. While this historic national symphony of a challenged peoples tours our great country, isn’t it time the United States helped restore the greatness of another before it’s too late?
Conduct music not war.
With the crew coming together and over 100 actor submissions this past week, pre-production on Serpentine is moving along. With Northstar Ice Sports confirmed along with a private residence, the last location I’m working on is a conference room that will serve as an FBI meeting. Filming dates have gone out for one of the last days in October to the first few in November. To say there are a thousand details when putting together a film is an understatement.
When Justice Is Mind formally went into pre-production in May of 2012 I had three months to organize what ultimately became securing 15 locations via trade arrangements, 100 plus actors and a crew of over 17. Thankfully every star in the universe lined up correctly and those that worked on the project went above and beyond the call of duty. But make no mistake about it, there were issues that came up. Things that needed to be dealt with on a day to day basis. There’s no such thing as a perfect world in filmmaking but resilience and innovation has always been the key.
The one thing that I always find rewarding about this process are those that come out wanting to help. For First World it was the securing of a horse farm, for Evidence it was being allowed to film in a house, for Justice Is Mind it was the LAST MINUTE securing of an MRI center, for Serpentine it was an ice rink. As a filmmaker the one thing that drives us all forward is enthusiasm. Nobody is saying you have to come to set with pom poms and break out into a cheer, but there should be the want to create and be part of something. To quote the IMDb videos, there are “No small parts”.
What I have learned over my twenty years of experience is that everything we do in this industry is cumulative. Some parts are small, some are starring roles. Some parts pay extremely well, some cover gas (maybe). But when you put them all together it’s what you call a body of work.
All my work resulted in the production of Justice Is Mind. This past week I was reminded about the many theatrical screenings we had for my “freshman” feature. When I look at the pictures of us from those screenings and recall the work and dedication of so many, it’s events like those that make the journey all the more worthwhile. Yes, making a film takes time, dedication and resources, but it’s knowing what you create will far far exceed the time to produce it in the first place.
As for time, today I looked at the past 12 weeks of minutes watched on Amazon. When my three films have been watched for over 120,000 minutes in that period it further justifies what I do as a storyteller and filmmaker. While making a film is exciting, the joy comes in those that watch it.