Although I wrote a screenplay when I was in grade school (I wonder where that is), First World was my first “professional” effort. Aside from my passion for all things NASA and my love of science fiction, I’m not sure where the initial idea came from. It was in 2006 and I was living in Los Angeles at the time. Before I knew it I purchased Final Draft and just started to write. Many months and drafts later First World was born. Great, I finished a screenplay now what do I do with it.
Just because I was living in Los Angeles it didn’t guarantee any more access than if I was living on a remote island. So I started to submit my screenplay to film festivals and by my shock it was being selected. When First World was nominated for Best Screenplay at the California Independent Film Festival in 2007 I figured I was on to something. Did I win? No. But being nominated was good enough for me.
In so many ways I think it’s good to start out in this industry being a bit naïve. But one does learn quickly. Raising money for a feature film was harder than writing an original story, much harder. But I wanted to at least introduce part of the story to develop interest in the concept. So, I condensed the story and produced a 25 minute short film version with my friend Adam Starr. Since First World Adam has been part of all my films.
After the short was produced in 2007 I found myself presenting it at sci-fi conventions around the world. It soon found itself in India as the only film at the inaugural First Ever National Discussion on Science Fiction. As a magazine publisher, I knew distribution and promotion. This was one area of filmmaking that I didn’t shy away from. Suffice to say I was relentless in introducing this project to anyone that would take the time to read what I was pitching. Some paid attention, most didn’t, but those that did just continued to build awareness for the project. In the end First World screened at 21 sci-fi conventions.
Some years later when the VOD world started to emerge an upstart website called hulu was born. Through my distributor IndieFlix I got First World on the site. There was something quite glorious to see First World run on VOD with ad interruptions. Remember, it’s either advertising or a subscription fee that pays for these services. Filmmaking and the VOD platforms are not a free enterprise!
After the hulu run I placed First World on Amazon’s Create Space. It was a relatively new service, but I was all about experimenting. Soon after Amazon ripped First World from our submitted DVD (yup that’s the way they got it on their system in those days). It took about three months but then it happened…my first payment from Amazon. Every month since I’ve been paid something from Amazon Create Space for First World.
But then something else happened in 2016—Amazon announced Amazon Video Direct. Short of it, filmmakers could now take advantage of the same system that distributors did. All we had to do was enter the required data, upload poster, film, trailer, closed caption file and presto we are worldwide across all of Amazon’s platforms. It took quite a bit of doing, but I was able to render a large enough file for First World.
First World has been on Amazon Video Direct for a year and has generated 464, 172 viewed minutes—translation this short film from 2007 has been watched over 17,000 times in the past year.
Since First World I have gone on to write, produce and direct three other films – Evidence, Justice Is Mind and Serpentine: The Short Program—all of which are on Amazon Video Direct. But like this article that recently ran about Amazon Studios, I also believe in theatrical distribution. While VOD is a godsend to filmmakers, a theatrical release showcases a film.
Am I still waiting to turn First World into a feature? Yes. But as Evidence brought forth my first feature film with Justice Is Mind, time will tell if that happens with First World and Serpentine. The entertainment industry teaches us patience and that it is ever changing and sometimes volatile. But there is one thing that this industry looks to when considering a project…
In two weeks Serpentine goes into production. With our locations secured and cast and crew locked, this is the phase in which there are numerous details to attend to. From printing posters, to purchasing a new laptop, American flag and external hard drives, it’s a methodical checking off the list of all the things that are needed to produce a film. For me it’s about organization. I produce dramas not seek to create them in real life.
Past all the aforementioned details, there’s also the creative side, from being in touch with the actors regarding their characters to the crew for various shots and other production matters. Producing a film is a team effort one that requires the cooperation of numerous parties. While the director may conduct the orchestra, you do need an orchestra!
As for the creative side, as we are filming just the first ten pages of the feature length version the end of the month, I wanted to give this short a name. For Justice Is Mind we called that short film version Evidence. For Serpentine it will be called The Short Program. I think this is a fitting title. First, this is a short film. In figure skating the short program is, to quote Wikipedia, “The short program of figure skating is usually the first of two phases in figure skating competitions.” As this short is phase one of the Serpentine project that’s another reason for the name.
Earlier this week I updated Serpentine’s IMDb listing. For this short film alone there are just over 35 people and companies. When you hear someone say it takes a village to make a film, they are speaking the truth! For those that wish to get into this industry, I always tell them to try to visit a film set at some point to see what’s involved.
But the one thing that I will be working on today is our press release announcing that Serpentine is going into production with The Short Program. Anyone that has worked with me on my past projects knows how much I believe in promotion. And when someone signs on to one of my projects, I promote them at every opportunity. Case in point when I was marketing Justice Is Mind. It was always great to include the cast, crew and our partners whenever I could.
The marketing of a film is just as important as its making. Without promotion there is no audience. While today’s world of VOD is great for the independent filmmaker, if your audience isn’t told about your project how can they ever find it? To this day, I continue to promote First World, Evidence and Justice Is Mind. When one thinks of the enormous amount of time to develop and make a film, why wouldn’t you promote them regularly? As they say the proof is in the pudding when you see a consistent placement on IMDb along with VOD streams.
But there is one thing I do need to find for this particular production. It was a gift from Tara Lipinski after we photographed her for the magazine I used to publish. It’s been in my basement since I moved back from Los Angeles.