After four years of development, First Signal is ready for release. With our world premiere at the Greenfield Garden Cinemas on March 26 for a one-week engagement, I can’t help but reflect on all the moments that are leading up to this Friday. I still remember that day in Newport, RI at the Naval Justice School when Patience McStravick and I started talking about some sort of film that would largely take place in one room. Then taking those thoughts and going through my “First World” archive to create First Signal. Eager to put First Signal into production, Patience introduced me to an intrepid filmmaker by the name of Daniel Groom. With the producing team set, First Signal moved from script to reality. That reality comes to life on Friday at 7 PM in a theater—the way it was intended.
From our world premiere, some of us will then travel to another location a couple of days later to tape actor interviews as part of our upcoming VOD release marketing efforts. The marketing plans that have been developed over the last several months are probably the most extensive I’ve laid out for a project. For it’s not just the local marketing tied to our world premiere, but literally reaching the world after First Signal is released to VOD. It’s more than just social media posts but coming up with ideas and content that introduces First Signal to targeted audiences.
On the local front I could not be more pleased with our coverage to date. With reporting in The Greenfield Recorder and The Republican, our engagement at the Greenfield Garden Cinemas is being well publicized. We could not have asked for a more exciting theater to have First Signal’s world premiere. Out of all the theaters I’ve worked with in the past, the marketing and public relations efforts that Isaac Mass (the owner of the theater) has been putting into First Signal’s world premiere are second to none. These are the types of partners that are wonderful to work with because of the passion they bring. They’ve created a sense of community, which is what the theatrical experience is all about. To Isaac, his wife Angela, and the team at the Greenfield Garden Cinemas—thank you for everything.
In other news, I also received word that First Signal passed QC (quality control) from our distributor Indie Rights. This is indeed good news as we are clear for VOD release. I’ll be announcing our VOD release plans in April.
This coming Tuesday I’ll be at the Greenfield Garden Cinemas for First Signal’s screen test. Having attended these tests with my first feature film Justice Is Mind, I have to say this is another moment in the process that’s exhilarating. In a dark theater suddenly years of work, and the efforts of many, come to life.