This past week I was preparing a presentation for SOS United States and started to reflect on what I have produced and directed over the years. From plays, to commercials, to corporate videos, short films and feature films, it has been one hell of a journey so far. I remember back in the 1990s when I produced my first direct response commercial and being glued to the TV just waiting to see it air for the first time. The next day I went into my office (early) to look at the fax report from the call center to see how many placed an order for one of my magazines. I fondly remember my excitement then as I do now every time Justice Is Mind embarks on a new journey.
In a few months I’ll be on an ocean liner in the middle of the Mediterranean Ocean screening Justice Is Mind on the Queen Elizabeth. Yes, this is a tremendously exciting opportunity for the film and as cruise travel is my favorite way to travel, all the better! But in all honesty, it has always been about bringing Justice Is Mind to the widest possible audience.
Justice Is Mind was produced in Massachusetts and New Hampshire, and while local, regional and national audiences have been wonderfully supportive, the second phase of this four year project has been to present Justice Is Mind to an international audience. When I was publishing magazines I was always looking for new avenues to distribute, filmmaking is no different. Don’t let anyone tell you otherwise, filmmaking is a journey to new worlds and new audiences.
Of course the one constant, the one continuous journey in all of this, is capital. The capital to produce and the capital to pay back your investors from distribution. When you read the entertainment trades, blogs and related sites (Slated, etc.) they talk about the countless various structures of film finance. But there are a couple of constants in all this coverage, 1) everyone is looking for funding, and, 2) every deal is different. From the studios to the independent filmmaker, cash is king.
How many times do we read that such and such a film was financed by the most unlikely of investors? Trust me I had no idea that my best friend and her husband would be my investors in Justice Is Mind. Nor did I think that 20 years ago a figure skating coach would back my dream to launch a figure skating magazine. So what common thread did these financiers have? A passion for the intended product. Don’t get me wrong, they are business minded but at the end of the day they believed in the project and wanted to see it come to life.
On my quest to secure funding for SOS United States and First World I look for those that may have a passion for the subject matter and are entrepreneurs. There’s no question that filmmaking is a risky venture, but isn’t any business? Unlike a business that may not make it and has to close its doors (or shut down their website), a completed film is a product that can be marketed and sold.
Now boarding. The journey to new worlds.