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Approach and Identify

Reincar Scientific's chief legal counsel watches the trial on TV.

Reincar Scientific’s chief legal counsel watches the trial on TV.

These past two weeks the entire world has been front and center on news surrounding the United States’ National Security Agency and a “whistleblower/traitor” that is now “residing” in Hong Kong. Whatever your opinion is on this matter one thing is certain—someone has pitched a story to a producer, a script is being written and a film will go into production by the end of this year.

In Justice Is Mind one of the tracks in the story is loss of privacy. Our primary character, Henri Miller, makes an elected choice to give up privacy with that decision secured by biometric signatures. Miller’s information is digitized, sent electronically to a foreign company and held in a central library of like “minded” information. Trapped by his own memories, he soon finds himself on trial. But in an age of social media and immediate news gathering, while the law may say “innocent until proven guilty”, let us not kid ourselves. Despite the democracies that we live in anyone charged is guilty first and only innocent after the public says so.

Henri Miller "signs" an authorization form with a hand print.

Henri Miller “signs” an authorization form with a hand print.

When it comes to marketing Justice Is Mind, I have been working closely with my entertainment attorney Arnold Peter. Sure, we are submitting to targeted film festivals and making presentations to sales agencies and distributors, but the major push for the film will be in the very democracies that have allowed us, the citizen, to sign away our rights of privacy by our own choice. Speaking of choices, I’d love to have Justice screen in Tehran (that probably just got me on a list).

One country that we will be having a presence in is India—the world’s largest democracy. This would not be my first foray into that country. My first short film First World was the only science fiction film to screen at India’s first national discussion on science fiction. It was an honor and a distinction that I will never forget. Presenting Justice Is Mind in India is just as important as the United States as the whole point is to establish discussion around key areas of the film—where does privacy start and stop?

The National Security Agency in Justice Is Mind.

The National Security Agency in Justice Is Mind.

In the digitized and social media world we live in the loss of privacy in the general sense must just be accepted. One of my favorite films, Gattaca, sequences DNA and decides your societal fate. In Justice Is Mind your memories decide your legal fate. Make no mistake, these sciences are largely here in the year 2013. Maybe not as developed as the films they are represented in, but like Star Trek literally invented the cell phone, fiction will be fact soon enough. Get used to it or live in a cave.

When it comes to writing, production and directing a film you want your audience to leave thinking. That’s how a film establishes a long shelf life. That’s how a film finds audiences long after its world premiere. That’s why films like Judgment at Nuremberg, 2001 and Guess Who’s Coming to Dinner still resonate today. They had something to say and weren’t afraid to say it. Justice Is Mind is not politically correct. It is designed to elicit conversation and to remind us that our life is largely dictated by the choices we make. And in the case of Justice the choices of…sorry you’ll have to wait until the film is released for the end of that sentence.

Thankfully our democracies still give us the right of choice.  And like those that we elect to office to represent us in our respective governments, we want our films to also win in the court of public opinion. Because it really comes down to three words–

WE THE PEOPLE.

The Miller farm is shown in court while the police detective testifies.

The Miller farm is shown in court while the police detective testifies.

Sound of Silence

"Call your first witness." Trial begins.

“Call your first witness.” Trial begins.

With the special effects for Justice Is Mind being completed this week, my attention has largely been focused over the last month on the sound design of the film. Yes, while the visuals of Justice are easy to share and enjoy, there is an entire area of the film that is just as important – sound. It’s not just the words that are being spoken it’s the atmosphere around them that defines the mood and feel of the film.

For anyone that has been involved in filmmaking, post-production is a managed process and sound design is part of it. Sure, you don’t have to have that beep on a cell phone, or electronic click of a computer, but I believe it’s that level of detail that sets films apart from each other. I’m also very into details and sound is part of that process. Is the judge’s hammer sound too soft? What tone do we set for this particular character? Sound wise how do we advance the drama and the story?

A film without sound design is like a painting. Sure, it can be visually arresting and you hope there is a compelling score, but have you ever noticed in a film that particular characters or moments have a similar sound? In Justice our primary character is Henri Miller and as the story builds so does the atmosphere around him.  Sometimes the sound is silent as the stage is being set for a dramatic build or moment in which you want the audience to pay attention and take notice. This is a process that is just as creative as the editing, score and special effects and just as time consuming.

Dr. Pullman presents the FVMRI process in court.

Dr. Pullman presents the FVMRI process in court.

It is a curious process watching a script come to life. Sure, I directed it and have worked with our editor, special effects supervisor and composer (who is also doing sound design), but this is where you see the creative energy come to life and I haven’t even talked about sound mixing or color correction yet. I’ll save that for another post.

I often wonder if audiences really know what goes into a film from start to market. Personally I love the entire process, but to quote District Attorney Constance Smith, “I didn’t promise you an easy case.” Filmmaking is not easy by any stretch. The level of competition between films is fierce beyond words (just start to look at sales agents’ websites). If you don’t have A or B list actors to anchor your distribution, you better have a compelling story because that’s the only thing that will save you from achieving distribution. I like to think we have a compelling story with Justice. We already have digital distribution in place and our early interest from sales agents and distributors is extremely promising. I’ve sold them on the script, the trailer, clip and visuals, this is why all of us involved in post-production are being a bit manic about the details. Because in the end you have to have a commercial product.

Henri Miller's FVMRI process is revealed. But what are these "white out" periods?

Henri Miller’s FVMRI process is played in court. But what are these “white out” periods?

I know some filmmakers that are not commercially minded and in fact have told me they aren’t producing such and such to make any money. Unless you are producing as a calling card for experience, short films are great for this like I did with First World and Evidence, I just don’t believe in vanity filmmaking. Point in fact there is just way too much that goes into creating a film in the first place.

Let me give you some facts. My legal team is in Los Angeles and they are working diligently with me on countless matters; our composer is just outside London, UK; we had a representative (my entertainment lawyer) at Cannes; our post production team is in Massachusetts and New Hampshire and we have, by my last count, just over 200 actors, crew, marketing, location and promotional partners involved in the film. Justice will not just have one big showing then off to a dusty shelf while I wait to hear from festivals. Dear god if that happened I would board one of my Arctrans from First World and quietly leave the planet! What it comes down to is promoting your project to as many people that will listen. Sales agents, distributors, theatre owners, conventions are, by design, used to getting pitches-it just comes down to a compelling story because they need to bring that story to their own audiences to, dare I say it, make money.

But like I did when publishing magazines, money cannot be the first thing on your mind, quality must be the first. For I believe that if a quality product is well presented it will find its audience and share of revenue.  It just comes down to doing one thing:

Turning up the volume.

Running on mute, the trial plays on TV in Henri's restaurant.

Running on mute, the trial plays on TV in Henri’s restaurant.

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