Marketing planet Earth one project at a time.

Latest

The First Anniversary

Justice Is Mind will have its Cape Cod premiere at the Chatham Orpheum Theater on September 18, 2014

Justice Is Mind will have its Cape Cod premiere at the Chatham Orpheum Theater on September 18, 2014

It was one year ago to the day (tomorrow technically) that Justice Is Mind had its world premiere at the Capital District Film Festival in Albany, New York at the beautiful Palace Theatre.  Family and friends of cast and crew were coming in from all over the United States to celebrate the debut of an independent film four years in the making. I might add that the weather was perfect.

Although my mother and I arrived the day before it wasn’t long that I started to see some of the actors that I hadn’t seen since we wrapped production the previous October. I remember one of the first people I saw was Mary Wexler who plays Judge Wagner. We were having lunch and I said to my mother, “Here comes the judge!”  Our world premiere wasn’t just the debut of Justice Is Mind it was a great reunion of new friends.

Justice Is Mind is an official selection of the Viewster Online Film Festival from September 11-25, 2014

Justice Is Mind is an official selection of the Viewster Online Film Festival from September 11-25, 2014

The premiere went off without a hitch. No sooner did I arrive home and I started to work the phones and email. I was already pitching Justice Is Mind to distributors and I was waiting to hear back from certain film festivals we submitted to, but since Albany the film had a momentum. A momentum I wasn’t going to put on hold while waiting for others to get back to me. Before I knew it, we had the Massachusetts premiere at the Strand Theatre followed by the Maine premiere at the Levitt Theatre and so on. The theatrical screenings continued and included universities and science fiction conventions. Justice Is Mind was finding its way in a sea of films looking for attention.

The theater in the Queen Elizabeth where Justice Is Mind will have its international premiere on October 29, 2014

The theatre in the Queen Elizabeth where Justice Is Mind will have its international premiere on October 29, 2014

With our international premiere coming up on October 29 on Cunard Line’s Queen Elizabeth, I am delighted to announce two new developments since my last post. Justice Is Mind will have its Cape Cod premiere on September 18 at the beautifully restored Chatham Orpheum Theater in Chatham, Massachusetts! And on the film festival front Justice was accepted into the Viewster Online Film Festival out of Zurich, Switzerland that will commence on September 11 and run until the 25th! I’d say it was a good week.

When I was looking through the collection of photos taken during our many travels this year, I cannot be more thankful to the cast, crew, theatres and patrons that have supported Justice Is Mind.  Generally a film is released, plays theatres for a bit and then goes to VOD/DVD in what is becoming increasingly shorter windows. But here we are, a full year later, and Justice Is Mind is still…dare I say it…top of mind?

I think what has made this journey so successful is that all of us associated with Justice, and even our partners along the way, have taken a collective approach to promoting the film to the best of our ability without taking the spotlight off the project. The amount of work that goes into making a feature film is colossal.  Sure, we all have “next projects” we are working on, but as long as there is an interest, as long as there is the will, there is always a…

Next screening.

At the world premiere of Justice Is Mind on August 18, 2013 at the Palace Theatre in Albany, New York

At the world premiere of Justice Is Mind on August 18, 2013 at the Palace Theatre in Albany, New York

 

Anniversary Week

Completed film-page-0

A year ago this week I was in the final days of preparing for the world premiere of Justice Is Mind on August 18, 2013 at the Palace Theatre in Albany, NY. The film itself was completed and pressed to our theatrical DVDs the week earlier. I knew the majority of the cast and crew would be coming and we were able to secure some local media.

After Justice Is Mind wrapped production on October 13, 2013 we entered the post-production phase.  The film needed to be edited, scored, special FX needed to be built, sound mixed, color corrected and a variety of other post production matters.  When I considered the number of locations (15), actors (over 120), special FX (170) and a host of other matters, Justice Is Mind was not a “small” feature by any standard. I’ve produced before, but Justice Is Mind was by far my most ambitious project to date.  The journey from script to screen may simply result in a DVD or digital file, but for anyone wanting to make their own feature film the details are in the middle and beyond.

Since our world premiere on August 18, Justice Is Mind has had the good fortune to screen in theatres, at universities and science fiction conventions throughout North America. Ambition did not just exist in post-production nor end after our world premiere. The ambition and efforts of so many involved in the project resulted in an independent film that stood out from the crowd.

Justice Is Mind   Reelhouse

When you consider that over 50,000 films are produced in any given year, I can’t help but be proud of our results to date. According to IMDB Justice Is Mind was ranked as the 8th “Highest Independent Film Released in 2013”, 42nd “Top US Grossing Independent Film  Feature Films Released in 2013” and 48th “Most Popular Independent Film Feature Films Released In 2013”. Over on Box Office Mojo, out of ALL films released in 2013 (including studios), our film finished 538 out of 687. Am I bragging? I’m doing what all major studios and the independents do, I’m promoting. I’m advertising our progress to date. If the majors do this so can the “true” independents that need all the social media and print space we can get. These efforts have resulted in the upcoming international premiere of Justice Is Mind on Cunard Line’s Queen Elizabeth on October 29.  I’m also hoping to announce a domestic theatrical screening that’s scheduled for September.

International Premiere-page-0

Has this been an easy journey to date? Absolutely not. Even with these results, one still has to deal with a provincial attitude that permeates in an industry that is resistant to change. But there are the progressives. Those that understand about consumer demand. Those that look at the aforementioned results and simply conclude—audiences want to see this film. Consumer demand is front and center when it comes to Video on Demand.

With our Video on Demand launch on VHX in July, Justice Is Mind has just gone up on Reelhouse and will soon be available on other VOD platforms. Celebrating our anniversary week, Justice Is Mind can be streamed at $2.99 or purchased for $5.99 at Reelhouse. Over at VHX you can buy the feature film for $2.99 or our deluxe package of videos (including the feature) for $5.99. Enter the special coupon code ANNIVERSARY on the buy option at Reelhouse or deluxe option at VHX and save an additional $3 for a total purchase price of only $2.99.

As we continue our screenings and VOD plans with Justice Is Mind, the development process continues for SOS United States and First World.

Full steam ahead.

Mark Lund timeline-page-0

Follow

Get every new post delivered to your Inbox.

Join 1,527 other followers

%d bloggers like this: