Reporting to you today from Plattsburgh, NY, Justice Is Mind will be screening tonight at the beautifully restored Strand Theatre. Tonight marks the fifth screening of Justice since our world premiere in Albany in August. The organizers up here have done a great job promoting Justice. As always, I’m looking forward to presenting the film to new audiences. And joining me here is Vernon Aldershoff who stars as Henri Miller. Thanks Vern for arranging the screening tonight!
This past week has probably been the busiest to date since our premiere between screenings and new bookings. Our law school tour kicked off on Tuesday at Boston University School of Law. It was great seeing such a diverse group of attendees. From actors in Justice that hadn’t seen the film yet, to lawyers, law and film students, judges and law school professors.
Although our press release will go out on Monday, I am very pleased to report that Justice Is Mind will have its West Coast premiere at the Laemmle Music Hall in Beverly Hills, CA on November 7. My thanks to Arnold Peter and the Peter Law Group for making this screening possible. I can’t tell you how excited I am to bring Justice to the capital of the entertainment industry and to visit with some old friends. It seems like yesterday when I moved back to Massachusetts, but it’s actually been five years. Is this where someone says “…comeback” and I respond, “I hate that word. It’s a return!”
With Justice screening at the University of Mississippi next Tuesday and with December screenings in New Hampshire and Maine confirmed with formal announcements to follow, Justice is building its following one screening at a time. What we have learned is that each screening is different in terms of media, audience, demographics and a host of other factors. At the end of the day it all comes down to data.