It was last Sunday and I was uploading footage to various websites along with programming our press release and email newsletter for a Monday, April 22 event – for the first time in the history of Justice Is Mind we were releasing footage from the film. While the January release of the trailer was well received and picked up by numerous platforms, this was an actual part of the film. With a running time of 2 hours and 33 minutes, there were obviously lots of scene choices. But a few weeks ago I selected a few different areas that I thought would be most interesting to viewers and posted it as question on our Facebook page. What did they want to see? The arrest of Henri Miller.
From a marketing and public relations point of view, releasing a clip was not only important to keep up the momentum of the project but to demonstrate to the outside world that Justice Is Mind was indeed in progress. It was shortly after my press announcement to various sites that post trailers and clips, did additional opportunities start to present themselves. In fact, one major site I wanted Justice Is Mind listed on finally got back to me and pointed me to a digital aggregator they use for the majority of their trailers and clips. The verdict was in—with this clip Justice Is Mind was being taken seriously by industry leading websites.
Getting to this point has not been easy. The endless days of sitting at my computer researching the industry, the countless emails and mining telephone contacts, this is what building a business is all about—hard work with no shortcuts. As an independent filmmaker this is what it is. You write the script, secure the funding, shoot the picture (honestly, that’s the easy part) and market the film. Unless you have mid to major studio involvement to assist in all these areas, that’s it in a nutshell.
And with the release of the clip came the atmosphere of the scene. As one of the actors in Justice commented, “…had that Dynasty thing going on”. The guess was spot on. One of my favorite TV shows of all time was Dynasty. While the Millers in Justice are not nearly as rich as the Carringtons in Dynasty, this was the atmosphere I was hoping to convey. In the clip we see successful, wealthy people in black tie at a first class establishment in peril, conflict and deception. Who doesn’t want to see that!
Many years ago I was introduced to one of the leading writers of Dallas, Dynasty and Falcon Crest for a television series I was looking to pitch. For anyone in my age group forward we all remember the power those shows brought to network television. The characters were specific, the dialogue was deliberate and the scenes were grand. I learned more from working with that writer during those few months in how scenes and storylines were crafted than anyone else in the business. She didn’t pontificate on what not to do like so many of these ridiculous condescending seminars I see being promoted. She took the essence of an idea and transformed it for audience appeal. Talk about inspiring! I’ll never forget that week out in Los Angeles when we went to pitch meetings at Paramount, Warner Bros., Disney and a few others. While the project wasn’t picked up the experience was more than I ever could have hoped for. Yes, as you have surmised, there are plans for the Justice Is Mind project.
As they say, Rome wasn’t built in a day and that mantra certainly is true in the world of filmmaking. To this moment, Justice Is Mind has been nearly a three year plus project—from concept, to short to the coming feature. And like the business that made up the monolithic Denver Carrington, the oil wells in filmmaking are the distributors that reach your audience.