Marketing planet Earth one project at a time.

Ice World

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A screen shot from Serpentine test shots this week.

It’s Saturday morning and tomorrow starts the first day of principal photography on Serpentine, The Short Program. Tomorrow a new world goes from script to screen. The months, weeks and days leading up to the start of principal photography is a journey unlike any another.

One would think that with the number of events, commercials and film projects I’ve been involved with it would just be another exercise, but it isn’t. For me because I always seek to raise the bar from one project to the next, there’s always a unique set of situations that come up. From logistics, to locations to the sheer number of people that are involved.

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Production day one.

But honestly, if it wasn’t for the challenges, why do any of this. I’ve never been one to settle for status quo and doing the same thing day in and day out boors me to death. Yes, we all like to have some sort of routine to keep us grounded, but it’s bringing a new project to life that really inspires me.

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Production day two and three.

For those that are involved, when all is said and done, there is not only a credit but a product. A film that can be looked at years, if not decades from now. Something that you look at and say, I remember when. And for those that watch the end result, they know that for a period of time people came together to create something unique, something original.

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Production day four.

As some may have seen in the press release that went out earlier this week, tomorrow reunites some actors and crew from First World, Evidence and Justice Is Mind along with my earliest days in an ice rink. But just as important it’s about bringing fresh voices to creative works. I believe what makes the process of filmmaking such a unique experience is that combination of the familiar and unfamiliar that yields the best results. It was that combination that resulted in a test video this week that I posted to Serpentine’s Facebook page (click this link to view).

New Program

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