Marketing planet Earth one project at a time.

Hold the Dream

L-r: Vernon Aldershoff, Robin Ann Rapoport, John Depew, Monique Mercogliano-Battista, Maria Natapov, Toula Coin and Mark Lund

January 20, 2012. World premiere of Evidence. L-r: Vernon Aldershoff, Robin Ann Rapoport, John Depew, Monique Mercogliano-Battista, Maria Natapov, Toula Coin and Mark Lund

With 2012 coming to a close, it’s time for a bit of reflection. At this time last year, I was in post-production with the short film Evidence. Today, it’s post-production for the feature film version Justice Is Mind. Suffice to say it’s been a pretty good year. But ending on a positive note is not without its challenges.

After the short film premiered at the Strand Theatre on January 20, 2012, along with several subsequent screenings, the process began in earnest to secure the funding to produce the feature. I’ve been down this path before with First World. You need to hone your logline, synopsis, have a polished script and a business plan. Raising money is a road a filmmaker generally travels alone. The presentations seem endless but that’s just part of the process.  For it is a dream that all filmmakers hold on to – the search for funding can take you to the ends of the Earth.

Funding secured. Mark Lund with Mary Wenninger in Texas in May 2012.

May 2012. Funding secured. Mark Lund with Mary Wenninger in Texas.

The one thing I have learned is to surround yourself with good, if not great, people. These are people whose opinions you trust and who you want to work with. With each production, event or project I’ve been involved in this circle has grown. It’s not about simple networking (which let’s be honest, can be highly overrated), it’s about that group of people you associate yourself with that will not only bring your dreams to life but theirs as well—mutual passion.

After casting over 35 actors and securing crew, rehearsals begin on August 4 for Justice Is Mind.

August 4, 2012. After casting over 35 actors and securing crew, rehearsals begin for Justice Is Mind.

So while my travels didn’t take me to the ends of the Earth to raise the funding to produce Justice Is Mind, they did take me to Houston, Texas where you could say I struck oil. I traveled there on business as a marketing consultant for a construction and intelligent parking solutions company owned by my best friend’s husband. Both Mary Wenninger and Stefan Kneiling knew that I ran a media company for over ten years, but their number one question to me was, “How big an organization or event have you run?” The question was a good one because producing a film (especially during principal photography) is generally nothing more than project management.  My thanks again to Mary and Stefan for their support of this project that has not just realized my dream, but the dreams of so many involved in Justice Is Mind.

Principal photography of Justice Is Mind begins on August 24, 2012.

August 24, 2012. Principal photography of Justice Is Mind begins.

Regardless of what our politicians do about the “fiscal cliff”, the American dream will not fall off with it. Passion, innovation and building, no matter what times we live in, finds a way to grow. I may have held this dream to produce for over thirty years, but it just proves that anything is possible. So when 2013 comes to a close, I plan to be writing about the newly released feature film Justice Is Mind. As I’ve quoted before from Space: 1999The impossible just takes a little longer…that’s all!

Principal photography of Justice Is Mind wraps on October 13, 2012.

October 13, 2012. Principal photography of Justice Is Mind wraps.

The official poster is released on November 9, 2012.

November 9, 2012. The official poster is released.

P.S. Sadly the science fiction community lost Gerry Anderson the creator of Thunderbirds, UFO and Space: 1999 and countless other sci-fi TV series and movies this past week. In the 1970s I watched with great excitement as Commander Straker (UFO) and Koenig (Space: 1999) led their troupes through unknown worlds. Thank you Mr. Anderson for inspiring so many with your vision of tomorrow.

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5 responses

  1. matt

    2013 is FINALLY here! That means so is ‘Justice Is Mind’, right? Can’t wait!!!!!

    January 1, 2013 at 3:50 pm

    • That’s right! The trailer will be out this month and the feature in several. Thanks for your support!

      January 1, 2013 at 4:09 pm

  2. Pingback: The Verdict | The Ashton Times

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