It’s a Marathon
It’s been just over a year since I completed my political thriller SOS United States. Like all my screenplays, I revisit them after some months for various edits. Part of the general premise revolves around a cyber-attack on the nation’s power grid that also cripples military satellites. Imagine my response when Emmy and Peabody Award winning journalist Ted Koppel’s book “Lights Out” was released last week. As Koppel stated on CBS This Morning, Centcom Commander General Lloyd Austin had told him, “It’s not a question of if, it’s just a question of when.” Needless to say, Koppel’s book will now be part of my “general” pitch with SOS United States.
As American’s we like to think we are number one, that we are an invincible. Sure, we lead in many areas, including our military capability, but unless you are truly living off the grid we all remember the Sony Entertainment hack and one drive down most streets in our nation says – fix me. It’s always a positive when a journalist like Koppel shines a light on something we take for granted – electricity. Remember 1953’s War of the Worlds when the phone went dead after the initial alien attack took out the power lines? “That’s funny the phone isn’t on the same circuit as the lights.”
As for film, the American Film Market (AFM) starts next week. Their website boasts, “2,000 new films and projects”. You should see the catalogs of sales agents and the hundreds and hundreds of films that are represented. One does have to truly wonder how to stand out in the crowd. But stand out we must. Because, let’s be honest, it’s our project first before someone else’s.
It should be interesting to see how AFM resonates after Toronto’s tepid market. There’s no question that the recent box office troubles of Steve Jobs, Burnt and Our Brand is Crisis will be over analyzed and discussed. As filmmakers we are told by the “experts” that you need to attach stars to pre-sell into foreign markets, raise capital and secure distribution. But how many times do we see the absence of the consumer equation in this formula? It doesn’t matter what star you have in your film if the story isn’t there audiences won’t buy it.
Case in point I watched Marathon Man yesterday. Now there is a film that has stars and story. Imagine seeing the legendary Sir Laurence Olivier bring a film to life with the incomparable Dustin Hoffman along with the great Roy Scheider and the, what I believe, was the American debut of Marthe Keller. Watching the DVD special features, the passion of all involved truly made this film resonate at the box office in 1976, a film which still holds up today as a classic crime thriller.
This industry is a marathon. It’s easy to read about this great deal and that great deal, but we very rarely get the entire back story of the years it took to get to that point. By example, just this past week, two years after our initial release, a distributor in one of the world’s largest film markets, reached out to me about Justice Is Mind for VOD. It’s all at the preliminary stage, but it proves that long term marketing and promotion is effective.